Showing results by author "Dr. Bobby Hoffman" in All Categories
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The Paradox of Passion: How Rewards Covertly Control Motivation
- By: Dr. Bobby Hoffman
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The Paradox of Passion shatters the romanticized notion that intrinsic motivation is always superior. It exposes the hidden pitfalls of blindly chasing passion and purpose without understanding how the brain actually works. Backed by cutting-edge neuropsychological research, this book reveals the science of sustainable motivation—and shows you how to leverage your brain’s natural reward systems to fuel peak performance. Discover brain-aligned strategies that boost learning, drive productivity, enhance persuasion, and help you achieve more with less effort.
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