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Social anthropologist Edward Evans-Pritchard wrote Witchcraft, Oracles, and Magic Among the Azande after 20 months' fieldwork with the Azande people of the South Sudan. It became the founding text in the anthropology of witchcraft, and has been hailed as a classic. Although Witchcraft had little impact when it first appeared in 1937, its popularity grew after World War II. Alongside his subsequent work on the Nuer people, Witchcraft established Evans-Pritchard's reputation as an important anthropologist.

German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.

Published in 1990, The Anti-Politics Machine is American anthropologist James Ferguson's first book. It discusses international development projects: how they are conceived, researched, and put into practice. Importantly, it also looks at what these projects actually achieve. Ferguson is critical of the idea of development and argues that the process does not take enough account of the daily realities of the communities it is intended to benefit.

Søren Kierkegaard has long been considered the father of the philosophical movement known as Christian existentialism, which focuses on the living human being. In his major 1849 work, The Sickness unto Death, he takes listeners on a journey from the human self, its spirit, despair and sin, through to faith.

Meditations is a remarkable work, a unique insight into the thinking of one of the most conscientious and able Roman emperors, Marcus Aurelius, who ruled at the apex of Roman might in the late second century CE. It was never intended to be widely circulated. Indeed, it was almost unknown until the 16th century. The work is like a series of jottings, written for its author's own improvement; it has no formal structure and its arguments follow no obvious pattern.

Do people always act rationally and in their own best interests? US economist Richard Thaler and legal scholar Cass Sunstein did not believe so, and were convinced that psychological factors often stopped people from making the best decisions. Their 2008 work Nudge: Improving Decisions About Health, Wealth and Happiness argues that governments should "nudge" citizens to make better choices in all sorts of areas, from eating habits, to health, to financial planning.

Clifford Geertz's first collection of essays, The Interpretation of Cultures (1973), made him a leading voice of anthropology's "symbolic" movement, which believed scholars should read the signs and symbols of a culture from the perspective of its natives. Geertz's approach helped anthropology reinvent itself as a scientific discipline that is still relevant today, making him - in the words of one critic - "a true giant of social and cultural theory."

Democracy and Its Critics is a modern classic that integrates Robert A. Dahl's democratic thinking as it developed over the course of his academic career. It makes an important contribution to theories about democracy and remains widely cited and debated. Dahl offers an interpretation of democratic theory and practice that is relevant to the modern world and that pays special attention to the problems highlighted by people who criticize democracy.

William worked on The Principles of Psychology throughout the 1880s, while teaching psychology and philosophy at Harvard University. He drew together various styles of science to create a unified whole, and to establish psychology as a valid discipline. Not only did he achieve this, but he also created concepts - such as thought being a "stream of consciousness" - that have found their way into both the arts, and popular conversation.

Published in 2011, The Better Angels of Our Nature is a gloriously optimistic book. In it, well-known cognitive psychologist Steven Pinker put forward an argument that contradicted what most people believed at the time. Pinker said that despite humanity's biological tendency toward violence, we are, in fact, less violent today than ever before. To prove it, he laid out pages of detailed statistical evidence.

Winner of the Pulitzer Prize for fiction - and the first black woman to win the Nobel Prize in literature - novelist, orator, and outspoken public intellectual Toni Morrison is best known for her novels. In Playing in the Dark, however, she enters the realm of literary criticism. Morrison, an African American, draws attention to the often-overlooked significance of race in literature, demonstrating "the impact of racism on those who perpetuate it". Reading the racial language between the lines of classic American fiction, Morrison shows that literature is never raceless.

Published in 1974 in the journal Science, the article Judgment Under Uncertainty had a profound impact across the social sciences. Two relatively young Israeli psychologists were challenging the leading ideas about human thought. For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economicus. Homo economicus was logical and conscientious.

First published in 1973, Albert Bandura's Aggression: A Social Learning Analysis is a groundbreaking work that helped lay the foundations of the discipline of social psychology. Much of what we now know about the influences of the early childhood environment on delinquency and anti-social behavior can be traced back to Bandura's work. In the book, he uses the subject of aggression to demonstrate and explore the usefulness of what is called social learning theory.

Stanley Milgram was a young researcher at Yale in the 1960s when he recruited volunteers to help in a psychology experiment. These volunteers were asked to give electric shocks to "learners" whenever they got an answer to a question wrong. The "learners" were in on the deception, and were not actually receiving shocks, but the volunteers were unaware of this. To widespread surprise, Milgram reported that 40 to 65 percent of his volunteers did what the researcher told them, and gave the maximum shock to the "learners" even when they screamed in pain.

"Common Sense" was published in 1776, at a time when America, then a colony of Great Britain, was teetering on the brink of war. It was an immediate success, a best seller, and was credited with galvanizing the people of America and George Washington's army. Paine's approach followed a path blazed by earlier thinkers such as John Locke and Thomas Hobbes, though he radicalized both their positions. For Paine, British rule in America amounted to little more than tyranny.

The title of Norwegian-born historian Odd Arne Westad's 2005 work - The Global Cold War: Third World Interventions and the Making of Our Times - offers a window into his thesis. Between the end of World War II and the early 1990s, both the Soviet Union and the United States "intervened" (or "offered aid and support to") developing nations in Africa, Asia, and Latin America. In Westad's view, these interventions were more important than events in Europe, where most studies of the Cold War focus.

When American sociologist C. Wright Mills's The Sociological Imagination was first published in 1959, it provoked much hostile reaction. This was understandable: the book was a hard-hitting attack on how sociology was practiced - and on a number of leading sociologists. Mills was a fierce critic of both modern capitalism and Soviet-style authoritarianism, and argued that the sociology profession failed to look at how people's problems are connected to the structures of the society in which they live.

Frantz Fanon's Black Skin, White Masks offers a radical analysis of the psychological effects of colonization on the colonized. Born in 1925 on the island of Martinique - at the time a French colony - Fanon witnessed firsthand the abuses of white colonizers and the system's effects on his country. His revulsion was only confirmed later in life when he worked as a psychiatrist in Algeria, another French colony. Fanon's work played a pivotal role in the civil rights movements of the 1960s and was later taken up by scholars of postcolonialist studies.

Under the title "Civil Disobedience", American author Henry David Thoreau's essay was originally published in 1866, four years after his death in 1862. It is based on a lecture, "Resistance to Civil Government", that Thoreau gave many years earlier, in 1848. "Civil Disobedience" asked when an individual should actively oppose a government and its justice system. Thoreau's answer was that opposition was legitimate whenever government actions or institutions were unacceptable to an individual's conscience.

First published in 1996, Our Ecological Footprint sets out a powerful model for visualizing and measuring humanity's impact on the Earth - the ecological footprint - with the aim of reducing the harm we are causing the planet before it is too late. Although numerous organizations, governments, and individuals worldwide have now adopted the concept of ecological footprinting, the idea has also proved to be controversial.