Showing results by publisher "Audible Studios" in E-Commerce
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Pros y Contras del email Marketing (Narración en Castellano) [Pros and Cons of Email Marketing]
- By: ISDI Digital Talent
- Narrated by: Juan Arenas
- Length: 8 mins
- Unabridged
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Si tienes un sitio web, es probable que hayas considerado lanzar una campaña de marketing por correo electrónico en algún momento. Se estima que 3 mil millones de personas usan el email. Con casi la mitad de la población mundial usándolo, el email marketing puede parecer la mejor opción para hacer llegar tu mensaje. Sin embargo, como todo lo demás, es importante considerar los pros y los contras antes de iniciar una campaña de este tipo.
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Pros y Contras del email Marketing (Narración en Castellano) [Pros and Cons of Email Marketing]
- Narrated by: Juan Arenas
- Length: 8 mins
- Release date: 29-10-2020
- Language: Spanish
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Non-member price: $8.99 or 1 Credit
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Contenido dinámico vs contenido personalizado (Narración en Castellano) [Dynamic Content vs. Custom Content]
- By: ISDI Digital Talent
- Narrated by: Juan Arenas
- Length: 12 mins
- Unabridged
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Además del gran diseño de experiencia de usuario o UX, Amazon y Netflix atribuyen parte de su éxito al rendimiento en dos grandes áreas: el contenido dinámico y el contenido personalizado (a veces denominado también como personalización).
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Contenido dinámico vs contenido personalizado (Narración en Castellano) [Dynamic Content vs. Custom Content]
- Narrated by: Juan Arenas
- Length: 12 mins
- Release date: 29-10-2020
- Language: Spanish
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5 claves para hacer tu estrategia de marketing en e-commerce una apuesta rentable (Narración en Castellano) [5 Keys to Make Your E-Commerce Marketing Strategy a Profitable Bet]
- By: ISDI Digital Talent
- Narrated by: Juan Arenas
- Length: 8 mins
- Unabridged
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La tecnología ha facilitado más que nunca a los consumidores obtener todos los productos que deseen a través de internet. Esta realidad ha supuesto una amenaza para muchos pequeños y medianos comercios, los cuales se han visto en la necesidad iniciar procesos de reestructuración interna, despidiendo a varios empleados y cerrando tiendas físicas. En Estado Unidos, muchas empresas se han declarado en banca rota y se han acogido al conocido capítulo 11.
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5 claves para hacer tu estrategia de marketing en e-commerce una apuesta rentable (Narración en Castellano) [5 Keys to Make Your E-Commerce Marketing Strategy a Profitable Bet]
- Narrated by: Juan Arenas
- Length: 8 mins
- Release date: 03-11-2020
- Language: Spanish
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Beneficios del inbound marketing (Narración en Castellano) [Benefits of Inbound Marketing]
- By: ISDI Digital Talent
- Narrated by: Juan Arenas
- Length: 8 mins
- Unabridged
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El inbound marketing o marketing de atracción es un concepto relativamente nuevo, que surgió como resultado de los cambios en el comportamiento de compra.
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Beneficios del inbound marketing (Narración en Castellano) [Benefits of Inbound Marketing]
- Narrated by: Juan Arenas
- Length: 8 mins
- Release date: 30-09-2020
- Language: Spanish
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Mejores prácticas de SEO (Narración en Castellano) [SEO Best Practices]
- By: ISDI Digital Talent
- Narrated by: Juan Arenas
- Length: 7 mins
- Unabridged
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Cuando tienes un negocio, es imperativo que la gente lo conozca. Bueno, hay una gran cantidad de tácticas de marketing disponibles para ayudarte a aumentar el conocimiento de tu marca. La optimización de los motores de búsqueda o SEO puede ser notablemente efectiva cuando se aprovecha adecuadamente. Pero ¿Qué es el SEO? En pocas palabras, el SEO Search Engine Optimization ó Optimización en Motores de Búsqueda, es el proceso mediante el cual se mejora la visibilidad de una página web en los distintos buscadores, como puede ser Google, Yahoo o Bing de forma orgánica.
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Mejores prácticas de SEO (Narración en Castellano) [SEO Best Practices]
- Narrated by: Juan Arenas
- Length: 7 mins
- Release date: 30-09-2020
- Language: Spanish
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7 herramientas para tu tienda online (Narración en Castellano) [7 Tools for Your Online Store]
- By: ISDI Digital Talent
- Narrated by: Juan Arenas
- Length: 13 mins
- Unabridged
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Cuando hablamos de comercialización de productos a través del comercio electrónico, no hay una estrategia universal garantizada que funcione para cada empresa y cada campaña. Sin embargo, hay algunas buenas prácticas que puedes tener en cuenta a la hora de diseñar tu estrategia de e-commerce. Tu objetivo es obtener el mayor tráfico de calidad posible y luego hacer que ese tráfico se convierta en ventas. Estas prácticas pueden ayudarte a conseguir tus objetivos y alcanzar el éxito a lo largo del tiempo.
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7 herramientas para tu tienda online (Narración en Castellano) [7 Tools for Your Online Store]
- Narrated by: Juan Arenas
- Length: 13 mins
- Release date: 30-09-2020
- Language: Spanish
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UnBranding
- 100 Branding Lessons for the Age of Disruption
- By: Scott Stratten, Alison Stratten
- Narrated by: Scott Stratten, Alison Stratten
- Length: 7 hrs and 31 mins
- Unabridged
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We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. With all the excitement of our time comes confusion and fear for many businesses. This is the age of disruption - it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.
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UnBranding
- 100 Branding Lessons for the Age of Disruption
- Narrated by: Scott Stratten, Alison Stratten
- Length: 7 hrs and 31 mins
- Release date: 29-05-2018
- Language: English
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Non-member price: $22.99 or 1 Credit
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- By: Mara Einstein
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Unabridged
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Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Release date: 13-09-2016
- Language: English
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- By: Mike Smith
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Unabridged
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Release date: 19-11-2014
- Language: English
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Mobilize
- Strategies for Success from the Frontlines of the App Revolution
- By: Rana June Sobhany
- Narrated by: Rana June Sobhany
- Length: 5 hrs and 27 mins
- Unabridged
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Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone to aggressively position, market, and sell their product.
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useful - even without (needed) refresh
- By Jon on 10-10-2017
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Mobilize
- Strategies for Success from the Frontlines of the App Revolution
- Narrated by: Rana June Sobhany
- Length: 5 hrs and 27 mins
- Release date: 17-01-2011
- Language: English
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The E-Factor
- Entrepreneurship in the Social Media Age
- By: Marion Freijsen, Adrie Reinders
- Narrated by: Kevin Pierce
- Length: 5 hrs and 4 mins
- Unabridged
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As serial entrepreneurs and cofounders of the largest social network for entrepreneurs in the world, EFactor.com, Adrie Reinders and Marion Freijsen know about the challenges facing new entrepreneurs in the current business environment. Their site - with a community of one million-plus and growing rapidly - is a virtual marketplace for entrepreneurs to make business connections, negotiate deals, exchange information, and advertise their products and services
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The E-Factor
- Entrepreneurship in the Social Media Age
- Narrated by: Kevin Pierce
- Length: 5 hrs and 4 mins
- Release date: 07-02-2013
- Language: English
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Groupon's Biggest Deal Ever
- The Inside Story of How One Insane Gamble, Tons of Unbelievable Hype, and Millions of Wild Deals Made Billions for One Ballsy Joker
- By: Frank Sennett
- Narrated by: Bryan Kennedy
- Length: 8 hrs and 57 mins
- Unabridged
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Groupon’s Biggest Deal Ever is the exclusive, behind-the-scenes account of the incredible rise of discount coupon giant Groupon and the compelling story of its offbeat founder, Andrew Mason, as he created a juggernaut of online commerce and ignited a consumer revolution that is disrupting how people shop all over the world.
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Groupon's Biggest Deal Ever
- The Inside Story of How One Insane Gamble, Tons of Unbelievable Hype, and Millions of Wild Deals Made Billions for One Ballsy Joker
- Narrated by: Bryan Kennedy
- Length: 8 hrs and 57 mins
- Release date: 03-01-2013
- Language: English
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Non-member price: $25.99 or 1 Credit
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La sharing economy
- By: Mario A. Maggioni
- Narrated by: Andrea Cecchi
- Length: 3 hrs and 37 mins
- Unabridged
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Affittare un appartamento con Airbnb, spostarsi con Blablacar, Uber o, più ecologicamente, con il bike sharing, cenare prenotando con Gnammo, dopo aver lasciato il cane a un dog-sitter trovato con Petme: benvenuti nel mondo della sharing economy e delle sue miriadi di applicazioni. C’è chi la vede come una soluzione alla crisi, per compensare redditi falcidiati dalla globalizzazione e per assicurare prezzi minori rispetto al mercato. Ma è anche il regno del lavoro non tutelato, della concorrenza sleale, dell'elusione di standard, garanzie e imposte.
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La sharing economy
- Narrated by: Andrea Cecchi
- Series: Farsi un'idea
- Length: 3 hrs and 37 mins
- Release date: 15-10-2019
- Language: Italian
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Instagram al tramonto
- By: Paolo Landi
- Narrated by: Massimo Ferrari
- Length: 2 hrs and 14 mins
- Unabridged
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All'imbrunire Instagram ha un'impennata di "like": perché milioni di persone, in tutto il mondo, sentono il bisogno di condividere l'immagine del sole che cala? Consultiamo Instagram in modo talmente compulsivo ormai da trascurare di interrogarci sul perché lo facciamo. Paolo Landi, con la sua lunga esperienza nel mondo della comunicazione, crede di aver compreso come mai postiamo le foto del cane, di un tramonto e di una pizza.
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Instagram al tramonto
- Narrated by: Massimo Ferrari
- Length: 2 hrs and 14 mins
- Release date: 17-03-2022
- Language: Italian
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Marketing digital para los que no saben de Marketing digital
- By: Gonzalo Giráldez Quiroga
- Narrated by: Diego Pizarro
- Length: 4 hrs and 14 mins
- Unabridged
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Hace tiempo que el entorno digital cambió irreversiblemente nuestras vidas: nuestra forma de trabajar, de aprender, de consumir, de comunicarnos o de relacionarnos con las personas y las marcas. Además, está lleno de oportunidades, pero es imprescindible que sepas moverte y funcionar en él, aunque no te dediques profesionalmente a ello o lo rechaces porque te sientes algo torpe ante todo lo que suena a digital.
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Marketing digital para los que no saben de Marketing digital
- Narrated by: Diego Pizarro
- Length: 4 hrs and 14 mins
- Release date: 16-08-2022
- Language: Spanish
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Sichtbare Frauen
- So nutzt du LinkedIn & Co. als Karrierebooster
- By: Christina Richter
- Narrated by: Gesa Dankwerth
- Length: 8 hrs and 35 mins
- Unabridged
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Netzwerken funktioniert heute nicht mehr ohne Plattformen wie LinkedIn oder Xing. Doch leider werden viele der angelegten Accounts nur sporadisch bis gar nicht gepflegt. Personal-Branding-Expertin Christina Richter sieht hier eine Menge Karrierepotenzial, das sich vor allem Frauen häufig entgehen lassen.
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Sichtbare Frauen
- So nutzt du LinkedIn & Co. als Karrierebooster
- Narrated by: Gesa Dankwerth
- Length: 8 hrs and 35 mins
- Release date: 13-04-2023
- Language: German
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Non-member price: $20.99 or 1 Credit
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