Showing titles in Social Media

I fix websites. People call me when their website is failing. This book is about using the power of story to reinvent your website. The principles in this book can make all the difference between success and failure for your business.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network.

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

Are you frustrated with Yelp.com? Wondering why Yelp is filtering your good reviews? For many small business owners, that's like asking if the sky is blue or if taxes stink! But it doesn't have to be that way. By the time you finish reading Frustrated with Yelp!? you will have learned all the tricks to employ and all the pitfalls to avoid while establishing your business's positive, relevant presence on Yelp.com.

In today's world where an organization's prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms to make their purchasing decisions. How do you make sure that you are not only at the table, but have a strong seat at it?

In 2011, amid the popular uprising against Egyptian president Hosni Mubarak, the government sought in vain to shut down the Internet-based social networks of its people. WikiLeaks editor-in-chief Julian Assange has been branded "public enemy number one" by some in the United States for posting material on the World Wide Web that concerns airstrikes in Iraq, US diplomatic communications, and other sensitive matters.

In Digital Vertigo, Andrew Keen illuminates today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution, and critiques of "social" companies like Facebook, Twitter, and LinkedIn, Keen argues that this social media transformation is weakening, disorienting, and dividing us rather than establishing the dawn of a new egalitarian and communal age.

La Guida al marketing digitale su Facebook, Instagram & Co., per principianti e aziende! Sfrutta al meglio le piattaforme social seguendo le novità importanti e le strategie testate da noi sul campo ed efficaci, scopri le soluzioni migliori per sviluppare il mercato aziendale o semplicemente piccoli segreti per il tuo profilo social. Il tuo obiettivo è cambiare l'immagine della tua azienda? Migliorarla? Rinfrescarla? Ti tieni alla larga da Instagram, Twitter e Co. perché credi di non saperli utilizzare? Scopri i suggerimenti più facili e di maggior impatto.

Der Psychiater Manfred Spitzer zeigt in diesem Hörbuch welche Auswirkungen Smartphones auf unsere Kinder haben. Denn immer mehr Studien belegen die negativen Langzeitfolgen auf die Entwicklung und seelische Gesundheit. So sind inzwischen in Südkorea nahezu alle Jugendliche (!) kurzsichtig - bedingt durch das stundenlange Glotzen auf das winzige Smartphone-Display, ähnliche Daten gibt es auch aus Europa. Studien aus England belegen auch, dass Smartphones geradezu fatale Auswirkungen auf die schulische Leistung haben.

SHORT DESC"Was machen die da eigentlich? Und wie funktioniert es?" Als Vater und Manager eines erfolgreichen YouTubers schildert der Autor @dieserdad auf unterhaltsame Weise, was #diesejungenleute in der digitalen Welt treiben, welche Bedürfnisse dahinterstehen, und welche Folgen das für Erziehung, Gesellschaft und Freizeitgestaltung hat. @dieserdad ist der Vater von Oskar (@dieseroskar), einem der bekanntesten und erfolgreichsten YouTuber der jungen Generation. Als dessen Erziehungsberechtigter, Manager und zunehmend auch selbst Creator hat er "Neuland".

Don’t read the comments. It’s advice that feels as old as the internet, yet more relevant than ever. The tools we once hailed for their power to connect people and spark creativity can also be hotbeds of hate and harassment. Gupta interviews people who have built and sustained fascinating online communities in our unpredictable digital climate, and dives deep with activists, organizers, journalists, and executives to find out what strategies work best for them. Is there really such a thing as a recipe for success?

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This revised 3rd edition (2012) addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks.

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.

The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people.

Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.

LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over 200 countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships.

Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers - what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes.

Social Business by Design is the definitive management audiobook on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment.