Showing titles in Computers & Technology

The key to a booming business is your community. Founder of social media consultancy The Selfhood Daisy Morris is here with the ultimate guide for all the side-hustlers, creators, business owners and freelancers looking to build a genuine community on social media. This audiobook drops the jargon - Daisy will teach you how to take your community on a journey. From brand awareness through to conversion, you will have the confidence to expand your reach while nurturing your existing fans, followers, subscribers and customers to turn them in to loyal and repeat customers.

PRINCE2 Agile: An Implementation Pocket Guide explains how the structured, management-driven PRINCE2 project-governance framework is able to work cohesively with team-driven, quality-focused, responsive Agile methods. It provides a clear explanation of how these two approaches combine to provide the governance, due diligence, and accountability that senior management requires, as well as the responsiveness and flexibility that project delivery teams need in order to do their jobs most effectively.

After discussing what an algorithm does and how its effectiveness can be measured, Louridas covers three of the most fundamental applications areas: graphs, which describe networks, from eighteenth-century problems to today's social networks; searching, and how to find the fastest way to search; and sorting, and the importance of choosing the best algorithm for particular tasks. He then presents larger-scale applications: PageRank, Google's founding algorithm; and neural networks and deep learning.

In the spring of 2021, when news outlets feasted on "the Facebook Files," Frances Haugen went public as the former employee who blew the whistle on the company by copying tens of thousands of documents. She testified to Congress and spoke to the media. She was hailed at President Biden's first State of the Union Address. She made sure everyone understood exactly what the documents revealed: Facebook not only set its algorithm to reward extremism, it knew that its customers were using the platform to foment violence, to spread falsehoods, to diminish the self-esteem of young people, and more.

Agility is to enterprises what health is to humans. There are some foundational principles that can be broadly applied, but the definition of healthy is very specific to each individual. Enterprise Agility takes a similar approach with regard to agility: it suggests foundational practices to improve the overall health of the body culture, mindset, and leadership and the health of its various organs: people, process, governance, structure, technology, and customers. The book also suggests a practical framework to create a plan to enhance agility. 

(ISC)2 CCSP Certified Cloud Security Professional Official Study Guide is your ultimate resource for the CCSP exam. Covering all CCSP domains, this book walks you through architectural concepts and design requirements, cloud data security, cloud platform and infrastructure security, cloud application security, operations, and legal and compliance with real-world scenarios to help you apply your skills along the way. 

Whether you're a budding blogger or seasoned web designer, WordPress is a brilliant tool for creating websites—once you know how to tap into its impressive features. The latest edition of this jargon-free Missing Manual shows you how to use WordPress's themes, widgets, and plug-ins to build just about any kind of site.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

We’ve all read the cybersecurity horror stories: a prominent company exposes the private information of their customers only to scramble after the fact to apologize and safeguard the data. Cybersecurity is often an afterthought, a much lower priority than profit—until a data breach threatens the bottom line anyway. In The Cyber-Elephant in the Boardroom, data security expert and CEO Mathieu Gorge, along with a host of guests, shows why protecting a company’s data should be top of mind for C-suites and corporate boards.

Eric O’Neill was only 26 when he was tapped for the case of a lifetime: a one-on-one undercover investigation of the FBI’s top target, a man suspected of spying for the Russians for nearly two decades, giving up nuclear secrets, compromising intelligence, and betraying US assets. With zero training in face-to-face investigation, O’Neill found himself in a windowless, high-security office in the newly formed Information Assurance Section, tasked officially with helping the FBI secure its outdated computer system against hackers and spies - and unofficially with collecting evidence against his new boss.

In response to recent popular accounts, scientist and philosopher John Lennox offers a Christian perspective on humanity's future with technological enhancement, bioengineering, and AI. Here is a thought-provoking, controversial, balanced, and engaging account of the problems raised by AI and the atheist conception of what it means to be human.

Generative AI is our future, and with this action-filled guidebook, you can lift your organization to the next level.

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.

Unmasking the Social Engineer: The Human Element of Security focuses on combining the science of understanding nonverbal communications with the knowledge of how social engineers, scam artists, and con men use these skills to build feelings of trust and rapport in their targets. The author helps listeners understand how to identify and detect social engineers and scammers by analyzing their nonverbal behavior. Unmasking the Social Engineer shows how attacks work.

Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion.

The NIST Cybersecurity Framework, intelligently designed to synchronize with top-tier industry practices, is a treasure trove for all cybersecurity enthusiasts, IT professionals, or organizational leaders determined to enhance their information systems security. This book, with its ability to translate complex concepts into accessible lessons, has the power to elevate beginners into adept cybersecurity practitioners.

If you can't trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is at an all-time low, leading to a worldwide upsurge of anti-establishment movements. But this isn't the age of distrust - far from it. In this revolutionary book, world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. Millions exchange cryptocurrency online, or get in the cars of unknown Uber drivers. This is the age of distributed trust.

In this brilliant, smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialisation’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become popular because they are good or because they are rated highly online? How does influence actually work and what does it mean to be influential? Which strategies and tactics can help businesses survive and thrive in the New Social Age?

At first glance, it looks like just another auditorium in just another government building. But among the talented men (and later women) who worked in mission control, the room located on the third floor of Building 30—at what is now Johnson Space Center—would become known by many as "the Cathedral." These members of the space program were the brightest of their generations, making split-second decisions that determined the success or failure of a mission.

Illustrating data feminism in action, D'Ignazio and Klein show how challenges to the male/female binary can help challenge other hierarchical (and empirically wrong) classification systems. They explain how, for example, an understanding of emotion can expand our ideas about effective data visualization, and how the concept of invisible labor can expose the significant human efforts required by our automated systems. And they show why the data never, ever "speak for themselves."