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  • Pure Invention

  • How Japan's Pop Culture Conquered the World
  • By: Matt Alt
  • Narrated by: Matt Alt
  • Length: 11 hrs and 49 mins
  • 4.2 out of 5 stars (11 ratings)

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Pure Invention

By: Matt Alt
Narrated by: Matt Alt
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Publisher's Summary

Today we take it for granted that Japan is a forge of the world's fantasies: the birthplace of Transformers and Pokémon, of food trends like ramen and artisanal whisky and cutting-edge manga and anime. But it wasn't always this way. The first Japanese products that trickled into the global marketplace after the Second World War inspired derision, not admiration. The three words Made in Japan were a punchline, a synonym for cheap trinkets from a defeated nation.

But when a steady drip of cheap novelties turned into a flood of high-quality consumer electronics and cars in the late 1970s and early 1980s, condescension turned into fury as Japan toppled cherished Western industries one after another. The nation then turned its attention to creating novel inessentials that we desperately coveted. From irresistible gadgets like the Walkman to Nintendo video games to adorable mascots, it produced products that possessed a unique, uncanny ability to grab our attention and nourish our dreams. Japan made itself rich after the Second World War by selling us the things we needed. But it conquered hearts by creating the things we wanted

A wild and nostalgic history of the creators behind the gadgets, stories and ideas the world learned to love and need, as well as an exploration of the ripple effects and influence their ideas would come to have, Pure Invention is a detective story about an unsung chapter of globalisation that has touched us all and obsessed millions.

©2020 Matt Alt (P)2020 Hachette Audio UK

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    4 out of 5 stars
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    4 out of 5 stars

Well researched and enjoyable

A great journey about Japan pop culture, and how we got from the post war period to Cool Japan in the 2010s. I’d thought I was well versed in all things Japan, but I learned a lot with this book.

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    2 out of 5 stars

an Americans view of Japans influence on America

I felt this book looked to much from an Americans point of view a few good chapters here and there but many area I found under explore to lacking in depth about the topic,

far too much time was talking about a Japanese thing then relating it straight to some sh*t about America.

Concurred the world more like just America a one sided view point that in my option just takes the name Japan and abuses it.

DO NOT RECOMEND

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