Showing results by publisher "Milkyway Media" in Business Development & Entrepreneurship

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, third edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market. Customers within a given market adopt new products at different points during their development.... Purchase this in-depth analysis to learn more.

Please note: This is an analysis of Jeff Goins's Real Artists Don't Starve and not the original book. Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age (2017) by Jeff Goins promotes a new way of thinking about living an artist's life. Goins argues that anyone can become an artist.

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers (2014) by Ben Horowitz offers advice on how to build and operate a startup. Building a business is an exciting and fulfilling venture, but it comes with tremendous difficulties, losses, and challenges. Buy this in-depth summary to learn more. (Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.)

Elad Gil’s High Growth Handbook: Scaling Startups from 10 to 10,000 People (2018) is a reference guide for founders and executives of fast-growing new technology businesses that draws advice from some of the leading minds in Silicon Valley. Fast-growing startups have unique needs.... (Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.)  

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future (2012) demonstrates how creative individuals can monetize their passions and attain independence from traditional employment. Author Chris Guillebeau argues solo entrepreneurs can use their skills and personal interests to build a high income even when they only have a paltry amount of startup capital. (Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.)  

Rework (2010) is a how-to book for entrepreneurs who aspire to create thriving companies in a global market. Authors Jason Fried and David Heinemeier Hansson provide insights and strategies that can be utilized by people who want to start an Internet-based business, even those who don’t have prior experience … Purchase this in-depth analysis to learn more. (Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.)

The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson chronicles the origins and development of computers and the Internet. The book begins in 1833 with the vision of the English mathematician Ada, Countess of Lovelace, and ends with the question of whether artificial intelligence will ever surpass human intelligence. Purchase this in-depth analysis to learn more.

Walter Isaacson’s Steve Jobs (2011) is a biography of the late founder and leader of Apple Computer. In 1976, Jobs founded Apple with a friend in his parents’ garage.... Listen to this in-depth analysis to learn more.

The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth (2017) by Eric Ries is a follow-up to his best seller, The Lean Startup (2011). Many larger companies cannot compete with smaller startups because they often lose the motivation to innovate.... Listen to this in-depth analysis to learn more.