Showing results by publisher "Penguin Audio" in Business Development & Entrepreneurship

From the epic of Gilgamesh to the alchemy of the Philosopher’s stone, humanity’s quest for immortality – and its rejuvenation tricks, therapies and tinctures – has always been our most mortal endeavour. But now the giants of invention and investment are building a Fountain of Youth of their own creation. What was once a wild west of experimentation has found its way into Washington’s corridors of power.

A powerful guide to successful, transformative entrepreneurship for the under-represented from Eric Collins, host of the award-winning Channel 4 reality business show The Money Maker. At a time when half of Black households in the UK live in persistent poverty—over twice as many as their white counterparts—We Don't Need Permission argues that investing in Black and under-represented entrepreneurs in order to create successful businesses is the surest, fastest socio-economic game-changer there is.

In this brilliantly clear, one-stop guide, WIRED senior editor Gian Vopicelli explains everything you need to know about cryptocurrency. He outlines its development and describes precisely how it operates. He demystifies the jargon it has spawned, from blockchain, Bitcoin and stablecoins to mining, smart contracts and forking. He looks at the political and economic ideologies that drive it. And he addresses the central question: will cryptocurrency have the transformative economic and social impact that its champions claim for it?

In this brilliant, one-stop guide WIRED journalist Matt Burgess explains everything you need to know about AI. He describes how it works. He looks at the ways in which it has already brought us everything from voice recognition software to self-driving cars and explores its potential for further revolutionary change in almost every area of our daily lives.

Starting a business isn't easy. In fact, it can be scary, exhausting and demoralising. When it finally takes off, even though you're fulfilling a lifelong dream, it can be a struggle to keep up with the rest of your life. How can you cope with the inevitable stresses and strains along the way? In The Business Survival Kit, serial entrepreneurs Byron Cole and Bianca Miller-Cole prepare you for the ride of your life.

In Defying Reality, David M. Ewalt traces the story of virtual reality from ancient amphitheaters to Cold War military laboratories, through decades of hype and failure, to a 19-year-old video game aficionado who made the impossible possible. Ewalt looks at how businesses are already using this tech to revolutionize the world around us, and what we can expect in the future. Ewalt offers a unique perspective on VR. With firsthand accounts and on-the-ground reporting, Defying Reality shows how VR will change our work, our play, and the way we relate to one another.

At the age of 26, John Roa was an aspiring but struggling entrepreneur. He was broke, racking up debt, and ready to give up on his dream of being self-made. In a final effort, he founded the design firm ÄKTA, which quickly became one of the fastest growing startups in America, and just five years later, he sold it for a fortune to Salesforce, the largest company in San Francisco. This is his account of rising from a self-described below-average student to becoming a poster boy for the successful young entrepreneur, while nearly destroying himself in the process.

Do you dream of what you want to achieve in life - whether it's setting up your own business, getting in shape, or writing a novel - but never seem to get round to actually doing it? Does now just never feel like a good time to start? In January 2015, Sháá Wasmund made a decision: to finally get what she wanted. Three years after packing in her business (and her salary) to take the plunge, life is everything she hoped it would be.

Black-Owned celebrates small businesses and their role in community building—and in liberation. Journalist Char Adams reports on how Black bookstores have always been centerpieces of resistance. This is a story of activism, espionage, violence, and perseverance. The first Black-owned bookstore was opened by an abolitionist in 1834. In the twentieth century, civil rights and Black Power activists started a Black bookstore boom nationwide. Malcolm X would deliver speeches at the doorstep of the National Memorial African Book Store in Harlem, a place dubbed “Speakers Corner.”

Arguing that what the world calls limitations—lack of connections, resources, fancy degrees, or even the “right” look—are actually our biggest competitive advantages, Ciera teaches anyone who has ever been overlooked, ignored or underestimated how to embrace their Outsider status to find unstoppable success.