Showing results by publisher "Berrett-Koehler Publishers" in Business Development & Entrepreneurship

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

Paul Polak, whose organization International Development Enterprises (IDE) has directly helped over 17 million people get out of poverty permanently, exposes the top 3 things we are doing wrong in our efforts to end the root causes of poverty. He then, through the story of a Nepali farmer, goes on to detail solutions for what actually works when it comes to ending poverty.

In this groundbreaking guide to building an ethical economy, Peter Brown and his colleagues at the Quaker Institute for the Future show readers how a system that embodies the core Quaker principle of "right relationship" can deliver a more equitable and sustainable future.

How can we solve the problem of persistent poverty in low-status communities? Majora Carter argues that these areas need a talent-retention strategy, just like the ones companies have. Retaining homegrown talent is a critical part of creating a strong local economy that can resist gentrification. But, too many people born in low-status communities measure their success by how far away from them they can get.