Showing results by publisher "----RM Alexander" in Marketing

The traditional methods of acquiring customers and generating sales are being replaced. Google’s endless algorithm updates, zero-click results, and AI-generated answers are choking off website traffic like never before. If your business relies even slightly on search engines—or if sudden drops in traffic have blindsided you—Goodbye Google, Hello Marketing is your wake-up call.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

The #1 podcast for consulting business owners who want to build a profitable, scalable and strategic consulting business. Over one thousands consulting business owners have applied the growth system that Consulting Success teaches here https://www.consultingsuccess.com/coaching-for-consultants Trusted by tens of thousands of consultants, the weekly conversations shine the spotlight on valuable business tips. Episodes support you in understanding how to navigate the market. This podcast is your guide to overcoming the most difficult obstacles in the consulting industry and enjoying big wins. ...

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this...

Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless...

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

Referral marketing tips from Dr. Ivan Misner, Founder and Chief Visionary Officer of BNI

Dieses Buch zeigt Ihnen, wie Sie mehr Kunden dazu bringen, schneller mehr Geld auszugeben. Wenn Sie ein Unternehmen haben, hilft Ihnen dieses Buch, mehr daraus zu machen. Wenn Sie kein Unternehmen haben, hilft es Ihnen dabei, eins zu gründen. Wenn Sie Eltern haben, hilft Ihnen dieses Buch dabei, sie in Rente zu schicken. Wenn Sie Konkurrenten haben, hilft Ihnen dieses Buch, sie zu schlagen. Wenn Sie finanzielle Ziele haben, hilft Ihnen dieses Buch, diese zu erreichen.

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For far too long, small businesses have had to navigate an online review landscape that feels stacked against them. Platforms meant to help them grow have instead become gatekeepers — where visibility can feel tied to pricey advertising packages, filtered reviews, and algorithms that no one truly understands.BetterBizGuide was created to change that.We are the next generation of review platforms: Fair. Transparent. Community-driven. And built to empower the very businesses that keep our neighborhoods alive.Why We ExistSmall businesses are the heart of local communities — yet many feel ...

Are you a busy marketing professional juggling campaigns, deadlines, and a never-ending stream of industry news? Wish you had time to digest the latest strategies and trends, but the clock is always ticking? Welcome to Marketing on the Clock, the podcast designed specifically for you. In 10 sharp, insightful minutes, I deliver the most critical marketing insights, actionable takeaways, and cutting-edge analysis you need to stay ahead. Forget long-winded interviews and fluff— cut straight to the chase, focusing on what matters most in modern marketing.

The Aadhaar Card is a unique 12-digit identification number issued by the Unique Identification Authority of India (UIDAI) that serves as a vital proof of identity and address for Indian residents. Linked with biometric data such as fingerprints and iris scans, the Aadhaar card ensures secure and transparent identity verification for accessing government schemes, subsidies, and essential services like banking, mobile connections, and tax filing.

Dịch vụ gửi hàng đi nước ngoài Tesla Express uy tín giá rẻ ship siêu nhanh. Nhận gửi hàng đi Châu Âu, gửi hàng đi Ba Lan, gửi hàng đi Hà Lan, Gửi hàng đi Ý, Gửi hàng đi Tây Ban Nha, Gửi hàng đi Bỉ, Gửi hàng đi Nga, Gửi hàng đi Đan Mạch, Gửi hàng đi Cộng hòa Séc... Trụ sở chính: 1017/48E Đường Hồng Bàng, Phường 12, Quận 6, Tp HCM Hotline: 0942 923 365 Email: Teslaexpressvn@gmail.com Website: https://teslaexpress.vn/ Maps: https://www.google.com/maps?cid=578892490057823097 #teslaexpress #congtyteslaexpress #...

Candid conversations with the people shaping brands and culture. Inside how world-class creatives think, work and build lasting careers.