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  • 80/20 Sales and Marketing

  • The Definitive Guide to Working Less and Making More
  • By: Perry Marshall
  • Narrated by: Ron Allan
  • Length: 5 hrs and 43 mins
  • 4.6 out of 5 stars (64 ratings)

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80/20 Sales and Marketing

By: Perry Marshall
Narrated by: Ron Allan
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Publisher's Summary

*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*

When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.

*Any traffic problem. Any money problem.*

If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

With powerful 80/20 software, you'll apply the Pareto Principle to:

  • Slash time-wasters
  • Locate invisible profit centers in your business
  • Advertise to hyper-responsive buyers and avoid tire-kickers
  • Gain coveted positions on search engines
  • Differentiate yourself from rivals
  • Gain esteem in your marketplace

Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.

You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com

©2013 Perry Marshall (P)2014 Perry Marshall

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  • Don
  • 31-01-2015

Vital information for everyone with ambition

Great book, need the printed version for all the graphs etc
A wealth of data and ideas
Presenters voice is more sited to voice over radio ~ good but too powerful.

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1 person found this helpful

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Best book

So very helpful wow. Thankyou for these words
One of the very best I’ve read

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Treasure chest of knowledge

I had the paperback & audio.
I found the paperback easier to understand as there are numbers to understand & I like to see them.

I read & listened to this book as the content is so valuable.

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  • Overall
    5 out of 5 stars

excellent

Loved it. Couldn't wait to listen tp every word.
This book has created a new level of consciousness in me.

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Awesome book! Perry Marshall me anytime!

Best book this decade... !! I have read it 3 times and I stiil Love it!-incredible insight -This is a must read!

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