Showing results by publisher "Kronos Books" in Marketing & Sales
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Book Summary: Crossing the Chasm
- 45 Minutes - Key Points Summary/Refresher
- By: Executive Reads
- Narrated by: Michael Stadler
- Length: 47 mins
- Unabridged
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Overall
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Performance
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Story
In Crossing the Chasm, Geoffrey A. Moore popularized the technology adoption life cycle, known elsewhere as the product adoption curve or innovation adoption curve. Contained in this useful model are terms you've heard but may not truly understand: innovators, early adopters, early majority, late majority, and laggards. Between the early market segments (innovators and early adopters) and the mainstream market segments (early and late majorities) lies the chasm.
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Book Summary: Crossing the Chasm
- 45 Minutes - Key Points Summary/Refresher
- Narrated by: Michael Stadler
- Length: 47 mins
- Release date: 03-11-2015
- Language: English
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