Showing results by publisher "Ascent Audio" in Marketing & Sales

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.

Succeed the Sandler Way features 14 compelling success stories from real people who have used the Sandler Selling System to create major personal and professional breakthroughs. Each chapter is an in-depth profile of an actual Sandler client. As each case study proves, the guiding principle for creating a breakthrough is deceptively simple-sounding: Be candid with yourself. Taking a good, hard look at yourself is a prerequisite of any breakthrough.

Body Language Sales Secrets helps salespeople at any level build rapport through active listening, invitational body language, and mirroring and reveals how their own body language can reinforce the perception of competence, relevance, and truth.

For most salespeople, "accountability" is a terrifying word. It usually conjures up images of micromanagers controlling their employees' every move. In Accountability the Sandler Way, Hamish Knox shows how sales managers can create an accountability-driven work culture for their teams and themselves...by investing just 20 minutes a week in the classic Sandler sales and management principles. Sandler clients - both managers and salespeople - discover that sustainable success in the world of sales comes from being accountable to specific, measurable actions.

Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change. A handbook for how to succeed in the age of big data, Optimizing Growth provides insightful guidance, real-world success stories, and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity.

Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.

The definitive playbook for effective sales coaching, based on the proven principles of the Sandler Selling System. There is no one-size-fits-all sales coaching model. There are only approaches that have been shown to be successful in particular situations. Acting as coach, the manager must identify each individual salesperson's personal "success code" and use that code to unlock the salesperson's potential for success. It is always up to the coach to choose the right approach for the salesperson and the situation.

Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. The companies that embrace a "more is more" philosophy work harder and go further to ensure that their customers have a positive experience.

Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance.

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence - online.

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers.

You want to grow your income, but you're so busy that you often feel like there's just not enough time in the day to fit in everything that needs to be done! Sound familiar? Don't worry. Now you have access to over 160 years of excellence in coaching, training, hiring, motivating, managing, and leading from the Southwestern Company salespeople.

Cofounder of Southwestern Consulting, author, and renowned sales consultant Rory Vaden reveals the skills and secrets of top sales performers that transcend all industries. The Sales Team's Edge sales training certification program will show you how to fill your sales funnel, distinguish yourself from a sea of sales professionals, and keep your skills sharp.

When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you. The Profit of Kindness will help you master the art of building trusting, long-lasting relationships through open, nonadversarial interchanges that result in mutually beneficial outcomes.

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them.

The core skill of successful entrepreneurship is the ability to sell the product or service in sufficient quantities to earn a profit. Let Brian Tracy, world-renowned international speaker, consultant, and best-selling author show you the most effective way.

The fastest and least expensive way for you to increase your sales and profitability is for you to sell to "other people's customers". Let Brian Tracy, world-renowned International speaker, consultant, and best-selling author, show you the most effective way.

Let Brian Tracy show you how to increase your income faster as he teaches you the tricks of the trade. You will learn how to get customers for life.

In business, it's vital to focus on the customer. Let Brian Tracy, world-renowned international speaker, consultant, and best-selling author show you the most effective way. Learn why people really buy.

Yes, the customer can pay all the bills. Let Brian Tracy, world-renowned international speaker, consultant, and best-selling author show you how. You will learn how to accurately determine customer needs.