Showing results by publisher "-emdashery books-" in Marketing & Sales

Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits

In this audiobook, the authors offer a different way to think about the choices we make every day. Drawing from economics, psychology, and philosophy—and both inspired by and challenging Daniel Kahneman’s Thinking, Fast and Slow—they show how the focus on rationality, narrowly understood, fails to fully describe how we think about our decisions, much less help us make better ones. Notably, it overlooks the positive contribution that framing—how we determine what aspects are most important to us—contributes to good decisions.

Brian Carruthers has built one of the largest, most profitable downline teams in all of network marketing in the last decade. His success system helped his team grow to more than 400,000 distributors, including countless stories of lives being changed for the better by the incomes generated. Beyond the surface success of gaining wealth and living the dream lifestyle as an eight-figure income earner, Brian's alignment of personal goals with a greater purpose of helping to change lives has fueled his passion for this profession.

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?

Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.

Everyone sells, regardless of what your job title is, and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor. Art Sobczak shares proven sales and cold calling (without the cold) tips that you’ll feel comfortable using, and that get the results you want. You’ll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, public seminars, customized company training and keynotes, and now, this podcast.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

The definitive audiobook on how the technology behind bitcoin and cryptocurrency is changing the world - majorly expanded with new material on cryptoassets, icos, smart contracts, digital identity and more. Blockchain is the ingeniously simple technology behind Bitcoin. But it is much more than that. It is a public ledger to which everyone has access but which no single person controls. It enables companies and individuals to collaborate with an unprecedented degree of trust and transparency. It is cryptographically secure but fundamentally open. And soon it will be everywhere.

ChatGPT Side Hustles 2025: 101 Insanely Easy Passive Income Businesses You Can Launch with AI (Even If You Have No Experience) is your ultimate blueprint for launching profitable, low-effort side hustles using the world's most powerful AI tools. Whether you're looking to escape the 9-to-5, build multiple streams of income, or finally start that online business you've been dreaming about, this book hands you 101 real, actionable business ideas that require little to no startup capital and zero tech skills.

Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

The Construction Briefing is an alternative way of learning about key developments in construction law, with the Practical Law editorial team discussing some of the wider issues those developments raise. To give feedback or suggest topics for future episodes, please contact us: https://uk.practicallaw.thomsonreuters.com/Browse/Home/About/OurteamConstruction.

Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success. Now he’s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization.

Every scroll, swipe, and search shapes today’s digital economy. In a world where attention is scarce and algorithms change overnight, relying on outdated strategies is no longer an option. The rules have changed—and so have the tools.

你好！Whether you're saying 'nihao' for the first time or debating China's tech trends in Mandarin – welcome to Chinese Around You, where language meets living culture! As a TESOL educator & CATTI-certified translator with 10,000+ teaching hours, I’ve seen learners struggle with two things: 1️⃣ Finding materials that grow with their level (from HSK1 beginners to HSK6+ advanced learners) 2️⃣ Understanding the ‘why’ behind Chinese habits– not just the language, but the culture that shapes it That’s why every episode gives you: ✅ Multi-level nuggets: HSK words ...

In the past few years, companies large and small have called on Darius Lahoutifard to get help with their non-performing sales teams. The described symptoms are different from one company to another, but Darius noticed that all they are related to the same illness: the inability to qualify. This book covers both the why and the how of sales qualification. It describes the MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion) sales methodology in-depth. This is not a book of theories or academic concepts, but techniques with practical recipes.