Emma Harris spent a decade revolutionising Eurostar as its Marketing and Sales Director, leading the brand through years of success and navigating multiple crises. Now the Founder and Chief of Glow London, she works with clients around the world to build brands that are deeply connected to their people and culture.

In this episode, Emma shares her journey through marketing, leadership, and entrepreneurship, and the life-altering moment that forced her to rethink everything. After suffering a cardiac arrest, she reflects on ambition, burnout, and what really matters. We talk about building great teams, leaving safe roles to start something new, bouncing back from the hardest year of her life, and why slowing down might be the most radical, and necessary, leadership move as we head into 2026.

Timestamps

00:00 - Intro
00:52 - How Emma got into marketing
04:58 - What can sales learn from marketers?
07:36 - How to respond to a comms crisis?
12:17 - Lessons from a 10 year tenure at a company
14:14 - How to get the best out of your employees
16:49 - How to hire great people
18:14 - Why Emma left her safe role to setup her own agency
19:41 - Bouncing back from the worst year of your life
20:42 - Why Emma set up Glow, her agency
21:39 - Advice for being your own boss
22:34 - Emma’s life changing cardiac arrest
25:54 - Life lessons from almost dying
28:06 - Why you need to slow the f*ck down
33:58 - How we should approach the new year
37:04 - The power of accountability

As has become a tradition, marketing professor Mark Ritson is back to break down his top 10 marketing moments of the year. We talk fighter brands, the president, Amazon's grannies, deepfakes, mergers and more in this snappy episode. There's nothing more to say - strap in and enjoy the opinionated marketing professor dropping some clangers.

Timestamps

00:00 - Intro
00:32 - Mark Ritson’s top 10 stories of the year
01:55 - 10. A big year for mergers
04:35 - 9. The painkiller vs the president
09:42 - 8. Tesla’s Fighter Brand Failure
12:56 - Mark Ritson’s advice to Elon Musk
23:05 - 6. Amazon brings back the grannies (compounding)
30:10 - Marketing Buzzwords of 2025
30:20 - Buzzword 1: Hyperpersonalisation
30:54 - Buzzword 2: Onmichannel Marketing
31:44 - Buzzword 3: Growth Hacking
32:38 - 5: The great Cracker Barrel crisis of 2025
39:06 - 4. Starbucks and their positioning
42:10 - 3: New CEOs chasing growth vs gimmicks
43:44 - 2. Deepfake Martin Lewis and fraudulent advertising
48:33 - 1: Maxi-miniflation

Andrew Warden, CMO of Semrush, joins us to unpack how AI is reshaping search, and what it means for marketers heading into 2026. We discuss whether SEO is really “dead,” the biggest insights from Semrush’s new AI Visibility Index, and how different AI models surface and rank content across industries. Andrew also shares why brand and digital visibility matter more than ever, the growing importance of creators in AI-driven discovery, and practical advice for CMOs trying to stay ahead as search rapidly evolves.

This episode is brought to you by Semrush — your unfair advantage in digital brand visibility. From fast-growing teams to global enterprises, Semrush shows you where you stand, where you can win, and how to stay visible across AI Search and LLMs. With unrivaled data and real AI intelligence, Semrush helps you move faster, grow faster, and make sure your brand is the answer wherever customers ask.

Timestamps

00:00 - Intro
02:08 - How disruptive is AI for search in 2026?
04:19 - Is SEO dead now because of AI?
08:32 - Biggest surprises from Semrush’s new AI Visibility Index Report
11:04 - How different AI models treat different industries
13:05 - Understanding how AI ranks different sources
15:48 - Why content creators are important in the age of AI search
18:35 - Why you need to be failing fast in AI
21:10 - Why brand matters more in the age of AI
24:20 - Why digital brand visibility matters so much
26:28 - Advice for CMOs for getting on top of AI for search
30:21 - Is AI just making decisions for us?
33:19 - Why humanity, authenticity and emotion are more important than ever
36:12 - What is Semrush One?