Showing results by publisher "Author's Republic" in Marketing & Sales

The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work.

This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

Seven Stories Every Salesperson Must Tell takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action, and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you’ll create more new business than you thought possible. Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling - from first hello to signed contract.

In Questions Are the Answers, Allan Pease documents, for the first time, one of the most remarkable techniques ever seen in network marketing. Using simple, field-tested skills and strategies, you will learn how to build your networking business to a level beyond your wildest dreams. This book will show you how to achieve a lifetime of top-of-the-line income.

In the highly competitive world of e-commerce, having a good online store is simply not enough. To thrive and outshine the competition, you need to take your Shopify store from good to great. But how can you unleash the full potential of your online business? This transformative audiobook is your guide to unlocking the secrets of optimization and revolutionizing your Shopify store. Packed with proven marketing strategies, conversion optimization techniques, and industry insights, it equips you with the tools and knowledge to transform your online business into a profit-generating powerhouse.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick-and-mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.

To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.

This book contains proven steps and strategies on how to get your business popular and advertise locally or globally in a more accountable and flexible way, allowing customers and anyone searching on Google for the things you offer to see your business or anything you offer easily by just following few steps provided in this book.

No great leader gets into sales to be second place. Then why do some teams continually outperform, out-hire, and outclass the competition, while others curse their luck that they can’t find, inspire, or hold on to the people they need in order to perform? In this powerful guide, sales and leadership expert Barratt Kennett doesn’t pull any punches about the reality of what it takes to be the best. With real-life applications, practical examples, and a few funny experiences, Kennett thoroughly breaks down the four S’s of sales leadership: sight, standards, support, and systems.

Every business has customers, and employers are seeking to hire, retain, and reward employees who have the skills, the knowledge, and the motivation to provide a consistently superior level of service to every customer, every day. No longer is a bright smile and a friendly hello enough to satisfy customers and keep them coming back. Employers and customers want customer service professionals.

The best salesmen in the world aren't salesmen at all. They're helpers.

This audiobook will teach you effective ways and proven methods of generating traffic to your website. You will learn strategies on how you can build a loyal following of customers online that will always come back for more, and will discover different opportunities that can help drive traffic to your website.

Shopify makes it easy for anyone, regardless of technical skill or experience, to start an online store and sell products to customers around the world. With a user-friendly interface, a range of customizable templates, and powerful tools for managing orders, payments, and shipping. In this audiobook, we will walk you through the process of setting up a Shopify store from start to finish. We will also provide tips for marketing and promoting your store and how to scale your business.

Do you fancy making some extra cash online? Are you struggling to come up with an idea that would work? Have you heard of Teespring? We could all do with a little extra cash from time to time and with the internet allowing us to work from home and with customers from around the world, it is easier than ever to make a business a success. Choosing the right thing to sell can be tricky but there is something that is great for almost anyone. Teespring concentrates on the new Teespring phenomenon which is helping lots of people make money.

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.

Government Tenders (Don’t) Suck! is a no-nonsense playbook for the overwhelmed small business owner who wants to navigate the complicated government tendering process and win.

The wisdom from Sun Tzu's world-famous book, The Art of War, has been widely applied by many top-class CEOs to drive their businesses to success. One of the quotes from his book reads, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” That translates to business as, “If you know yourself, your customers, and your competitors, you need not fear about your business anymore.” But how can entrepreneurs and business owners do that? The answer is market research.

The B2B Selling Guidebook is a practical, concise and easy to follow guide to Business-to-Business selling. The author has taken the most important lessons he has learned in a successful career now exceeding 43 years in B2B and high end "Enterprise" sales and sales leadership roles. He sets these lessons out for you to quickly and easily understand, without going through the pain he had to experience in learning them! With examples taken directly from his career, from the early stages all the way to senior corporate executive and managing director/CEO roles.

In this audiobook, you will learn all about how to build a successful brand. You will discover how to effectively market your brand online. It would show you techniques on how to keep ahead of the game by showing you how to integrate online marketing into your overall marketing strategy.