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Leadership in Sales

4 Simple Steps for More Sales, More Scale, and More Success

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Leadership in Sales

By: Barratt Kennett
Narrated by: Barratt Kennett
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About this listen

No great leader gets into sales to be second place.

Then why do some teams continually outperform, out-hire, and outclass the competition, while others curse their luck that they can’t find, inspire, or hold on to the people they need in order to perform?

In this powerful guide, sales and leadership expert Barratt Kennett doesn’t pull any punches about the reality of what it takes to be the best. With real-life applications, practical examples, and a few funny experiences, Kennett thoroughly breaks down the four S’s of sales leadership: sight, standards, support, and systems.

Within this framework lie the answers to every problem that separates winning teams from the losers:

  • Creating the vision and culture to attract, galvanize, and retain better than the competition
  • Setting and upholding the expectations that enable you to demand the best from your team, every day
  • Finding and nurturing winners to consistently outperform targets
  • Establishing and enforcing airtight systems to enable you to grow to any size with no limitations

You’re only four steps away from the sales success you have always wanted, and it starts here.

©2021 Barratt Kennett (P)2021 Barratt Kennett Leadership Management & Leadership Marketing & Sales Sales & Selling Marketing Business
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Most relevant  
Whether you are a new sales leader or experienced one, this book reminds you of some of the key sales leadership traits needed to be successful.

Only downfall is no attached PDF to go with audiobook. Makes it hard to summarise the learnings and keep a reminder of all the learnings.

Great book for any sales leader

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