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Seven Stories Every Salesperson Must Tell

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Seven Stories Every Salesperson Must Tell

By: Mike Adams
Narrated by: Mike Adams
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About this listen

Seven Stories Every Salesperson Must Tell takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action, and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you’ll create more new business than you thought possible.

Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling - from first hello to signed contract.

You’ll learn stories to help you:

  • Establish rapport and trust.
  • Present challenging insights.
  • Differentiate your solution.
  • Share your company values.
  • Unstick negotiation stand-offs.
  • Create better business outcomes.

This book will change the way you think about selling. Rather than seeing your role as that of a transactional deal closer, you’ll become a story master, creating new stories for your clients.

©2018 Mike Adams (P)2018 Mike Adams Employment Marketing & Sales Sales & Selling Marketing Career Business Management
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I loved this book, and I still dip back into it, referring to tips and approaches, to help me build my sales stories. I am in a new industry, starting fresh which would have been completely daunting had I not had Mike's road map. Mike' spoken delivery is excellent. Thanks!

Wonderful content, wonderfully told !

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I took a lot of value from the book, it changed my perspective on using stories in business. Since listening to Mike’s performance, I have a far greater appreciation of how stories can play a role in each stage of the sales process. Mike educates on the importance of gathering the stories from the key people in your business, recording them ready to share with clients in a structured framework.
Whatever you sell or sales process you follow, storytelling can help add value to your client and ultimately win their business. Mike does a wonderful job leaving you with a greater appreciation of the power of storytelling in sales.

Great guidance on the value of storytelling in Sales

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