Showing results by publisher "Morgan James Publishing" in Marketing & Sales

Cadence is a parable of a business owner and triathlon coach named JJ, who left his stable job as a teacher to fulfill his dream of becoming an entrepreneur. Unfortunately, two years after opening his bike shop, JJ finds himself in a place that is all too familiar to most business owners, struggling to stay afloat. That all changes fast when an athlete he coaches teaches him how to turn the store's profitability around.

If You Want to Get Rich, Build a Power Niche explains in easy-to-understand terms a very simple but effective way to augment the sales and marketing program of almost any individual and company. From startups to larger established companies and firms, this technique can be used by individuals at the beginning of their careers or by sales superstars who want to do even better.

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it - asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit.

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.

This marketing guide is an essential listen for anyone looking to truly be “in the know” as a top marketer in today’s fast-paced sales landscape. Not only does Erik Huberman discuss marketing fundamentals like choosing the right advertising funnels or converting customers and lifetime value, but he also includes data, statistics, and anecdotes as evidence for his strategies. The Hawke Method will do for business and marketing what Dale Carnegie did for interpersonal relationships with How to Win Friends and Influence People.

Keep Your Customers shares why loyalty in the business world matters and walks companies through the strategies and tactics that boost long-term customer value. It costs five to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company’s process to keep their customers is tied directly to their revenue and profitability.

Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines.

The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story - one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up.

Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events.

Don’t Sleep on It! is a call to action for people to wake up and live their best life by taking what they know and who they are and unleashing it in the world, all while creating their very own profitable online business.  

In Will the Real You Please Stand Up, leading social media expert, Kim Garst, shares with you the tips, tricks, and techniques that have helped her rise to, and stay at the top of, the social media world. However, this is not a "how to" book on social media. It is something much more powerful. It is a guided journey to discovering the most unstoppable force in nature, something you already have but just don't know how to harness and unleash...YOU!

Imagine for a moment that your favorite artist, musician, group, or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What would it do for your business if you treat every customer and client like a rock star?

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

Picture Your Profit helps managers catapult their business forward in ways they have never thought possible. Picture Your Profit shows managers how to create and increase awareness about their company’s products and services using photography in a strategic marketing plan.

When COVID-19 became a global pandemic, somebody hit a reset button on the economy. Literally. Survive and Thrive paves the path for any entrepreneur to start from scratch and build a profitable business in any economy, including this one, with a series of marketing, sales, and finance strategies that integrate together to help business owners survive and create a thriving business with lasting, long-term success.

You’ve dreamed of being a successful sales leader, being impactful to your team and clients, and having a happy and prosperous home life. If you are serious about becoming the leader you were born to be and you want make an impact that lasts, then Radical Integrity is for you. Radical Integrity is like Tribes by Seth Godin meets Disrupt You! by Jay Samit meets Sell or Be Sold by Grant Cardone. Listen to it and become the sales leader you were born to be!

In Inspire, best-selling author Yazmín Torres Padilla shows entrepreneurs how to grow their sales team by serving with love, engaging their team’s passions, and refining their skills. It can be difficult to find salespeople who make important deals and maintain customer relationships. Yazmín Torres Padilla has much experience in this line of work and uses her expertise to help those whose sales teams are having difficulties scaling up and keeping the customer in mind at the same time.

 Anomaly provides proven, financially conscious, and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high-level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows listeners what they can do today to grow their brand.  

 Launching to Leading explains how and why market leaders succeed in breaking through and leading in today's crowded markets and reveals how to apply this to your business to take you from launching to leading and beyond.