Showing results by publisher "Random House Audio" in Management & Leadership

Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added to the trove of data.

Imagine a world in which corporations such as Costco, Nike, BP, and countless others are forming partnerships with environmental and social justice organizations to ensure better stewardship of the earth and better livelihoods in the developing world. Now, stop imagining - that world is already emerging.

The world of work, the way we work and we, who work, will continue to evolve. From commuting to large industrial units, to operating from structured cabins and now from homes―every change has brought its set of challenges. It has become imperative for humans to be at the forefront of it. Human at Work delves into these challenges, the rapid technological advances, digital transformation and economic uncertainties that serve as opportunities and threats for the future of work.

Leaders in the Making includes in-depth interviews of thirty HR leaders, drawn from public as well as private sectors. These life stories provide highlights of their early childhood, education and career over the years, and touch upon the inflexion points in these leaders’ lives, their major influences and the lessons they learnt to become who they are. The authors provide an analysis of these thirty stories to establish a pattern of the life journeys, competencies and values these leaders displayed.

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate listeners about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

India's economy has tripled in size over the past twenty years. And yet, the generation that propelled this growth is facing rising levels of stress and depression. Furthermore, the new generation entering the workforce today dreams big but faces a highly competitive work environment. How can both these generations fire on all cylinders and lead fulfilling lives? This book attempts to answer this question by using the principles of Simplicity, Specialization, Creativity and Collaboration.

Transform focuses on people management, which the author demonstrates is a very important pillar of success. That is because leadership and managing are the means, while the end impact is what they do to people.

The whole discipline of career management now has three elements to it: Managing yourself; Managing your team; and Managing your business. In this book, Shiv Shivakumar points out that today, unlike in the past, all the three elements are your responsibility. With in-depth interviews with top leaders across the spectrum and an insightful foreword by Sachin Tendulkar, The Art of Management is a must-hear.

Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing. The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.

Dan Rooney was one of the most influential sports executives of his generation—the man who transformed the Pittsburgh Steelers into one of the National Football League's greatest dynasties and premiere franchises. Some of Dan Rooney’s most important achievements, however, took place off the playing field as he sought to bring about equity in the league's hiring practices and peace in his ancestral homeland of Ireland. In A Different Way to Win, Jim Rooney takes listeners behind the scenes and share stories of Dan Rooney’s life and achievements.

Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. Moving to Outcomes will unlock the keys and show readers how to do so for themselves.

Harpreet Grover and Vibhore Goyal met in college and then spent the next decade of their lives building a company before exiting successfully. One way to tell their story is this: they had a dream, they followed it and, then, through perseverance, they made it come true. But that’s not really the truth. Like everything in life - at least everything worth having - it wasn’t that simple. There was blood, sweat and tears, there was loss of capital, loss of friendship and even a loss of faith along the way.

Duryodhanization refers to the birth and processes of development of a villainous character - whether in works of history or mythology. In this book, Uppal ekes out the dark side of management and leadership by studying fascinating characters from the Mahabharata. He probes into what it really means to be a villain, and if villainous traits are inherent or cultivated. Original and thought-provoking, the book draws from history, mythology, and literature, and unpacks the process of villainization through the character of the legendary villain, Duryodhana.

The Making of a CEO is the result of interviews and analysis of top-level CEOs across various sectors. The audiobook explores nuances of leading in different contexts like start-ups, large corporations, family businesses, educational institutions, not-for-profits, public sector, and the government. The journey to the top involves three key aspects - building professional credibility, managing your career, and managing yourself.

Sun Tzu's The Art of War is widely acknowledged to be one of the greatest tools for understanding and resolving conflict ever. But how do you translate its military insights into practical tactics you can use in the corporate boardroom, the PTA meeting, or the family reunion? James Gimian and Barry Boyce take the principles born on ancient Chinese battlefields and show you how to relate them to the situations of your everyday life. By learning to identify the underlying dynamic of a situation, you can transform conflict into victory.

Carsten Maschmeyer ist der Inbegriff für Erfolg. Der Bestsellerautor, Top-Unternehmer und Fernsehstar aus "Die Höhle der Löwen" und "START UP! Wer wird Deutschlands bester Gründer?" gehört zu den bekanntesten Investoren in Deutschland. Glück? Zufall? Unerreichbar? Nein - denn der Selfmade-Mann zeigt anhand seines faszinierenden Lebensweges, wie jeder - wirklich jeder! - zu beruflichem, finanziellem und privatem Erfolg kommt.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.

If you saw a toothpick on the floor, what would you do? This seemingly innocuous question was posed to Subir Chowdhury by one of his longtime clients and ultimately led him to a profound realization: Good enough is not enough. The best processes in the world won't work without developing the kind of mind-set - a caring mind-set - that is needed to achieve real and sustainable change in both organizations and individuals.

In Collaborate or Perish! former Los Angeles police chief and New York police commissioner William Bratton and Harvard Kennedy School’s Zachary Tumin lay out a field-tested playbook for collaborating across the boundaries of our networked world.

What do elite members of the military, first responders in the disaster zone, and high-performing leaders in fast-paced, high-pressure, modern day organizations have in common? The ability to have clarity of mind and purpose when surrounded by chaos. To operate at peak performance under risk. To be able to see clearly when others are blinded by fear, and act when others are paralyzed. To craft plans even with incomplete information, then execute those plans decisively...