Showing results by publisher "The Expressive Press" in Business & Careers

The Little Black Book for Entrepreneurs traces the author's 45-year journey as a successful entrepreneur and the 12 drivers that made it possible. Listeners can relate to and profit from applying drivers such as Competitive Supremacy (which transcends competitive advantage) and Customer Collaboration (more powerful than customer satisfaction). Anecdotes from Geissler's experience support the drivers, at times humorously but always helpfully. The result is a description and prescription for others in search of success as entrepreneurs.

Secrets is a tour de force that combines self-help, how-to, autobiography, and short stories to dig into such topics as entrepreneurship vs. employment, money management vs. money DIY, marketing and the soft sell, vacations and health, the payback for decency, and the virtues of Generous Free Enterprise vs. traditional free enterprise. The author bashes conventional wisdom and introduces new, more dynamic and effective ways to think and act.

You can't be the fabled Jack and depend on magic beans, a fast-growing beanstalk, and a fabulously rich but murderous giant for wealth + happiness + competitive supremacy™; you can only depend on yourself and the personal beanstalk that you sow, grow, and climb. A good start is to adopt the three how-to jackpots put forth in this book: pamper yourself, be positive, and delete your toxins.