Showing results by publisher "Audible Studios" in Business & Careers

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

A simple and accessible plan for success, based on seven scientifically tested steps that really work. We're often told to dream big, the sky's the limit and that nothing is impossible. While it is undoubtedly good advice to set yourself goals that have the potential to make you and those around you healthier and happier, how to reach those goals is often less clear. From getting fit or securing a new job to becoming a better manager or parent, simply setting your mind to something will rarely get you where you want to be.

Destined to become a classic of adventure literature, The Last Season examines the extraordinary life of legendary backcountry ranger Randy Morgenson and his mysterious disappearance in California's unforgiving Sierra Nevada - mountains as perilous as they are beautiful. Eric Blehm's masterful work is a gripping detective story interwoven with the riveting biography of a complicated, original, and wholly fascinating man.

There is no such thing as a non-finance person. It is an error to think that finance management is limited to the Finance Department alone. In fact, it is happening right through the organization - for every action you take impacts the bottom line of your company. Listen to this book to understand what profit really means and how inventory and sales impact it. Learn to read balance sheets and deploy funds intelligently.

It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed from less developed countries is not just a gap in resources or output but a gap in knowledge. In fact the pace at which developing countries grow is largely determined by the pace at which they close that gap. Therefore, how countries learn and become more productive is key to understanding how they grow and develop, especially over the long term.

In The Million-Dollar Financial Services Practice, author David J. Mullen, Jr., reveals how to become a top-producing financial advisor using the method he has taught at Merrill Lynch and is famous for in the industry. This comprehensive book combines marketing, prospecting, sales, and time-management techniques into a system that will help listeners build a successful and lucrative practice. Containing templates, scripts, letters, and 15 tried-and-true Market Action Plans, this indispensable guide shows listeners how to take their financial services practice to the million-dollar level and beyond.

Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn't always lead to fulfillment. In fact, according to Gallup research, nearly 90% of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle.

Kate Grenville had always associated perfume with elegance and beauty. Then the headaches started. Like perhaps a quarter of the population, Grenville reacts badly to the artificial fragrances around us: other people’s perfumes and all those scented cosmetics, cleaning products and air fresheners.

The Vigyan Bhairava Tantra is one of yoga's most important texts. It is an ancient text on yoga and meditation revealed by God centuries ago.It was written to show mankind how to reach a state of enlightenment.The Vigyan Bhairava Tantra contains a great deal of practical wisdom. It shows people how to overcome suffering and find peace and joy in their lives.Although written centuries ago, the message of The Vigyan Bhairva Tantra is eternal. It was meant for all times.

I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.

Switch Off shows you how to take a sorely-needed time-out. We all know about the benefits of slowing down and disconnecting: reduced stress, higher satisfaction, better performance, higher productivity, tighter focus, reduced depression, and innumerable other positive health effects. The big question is, "How?" When we're all stuck in a cycle of demands and pressure, it feels hard to prioritize slowing down. How do we step back and find the time to take care of ourselves?

Bees are like oxygen: ubiquitous, essential, and, for the most part, unseen. While we might overlook them, they lie at the heart of relationships that bind the human and natural worlds. In Buzz, the beloved Thor Hanson takes us on a journey that begins 125 million years ago, when a wasp first dared to feed pollen to its young. From honeybees and bumbles to lesser-known diggers, miners, leafcutters, and masons, bees have long been central to our harvests, our mythologies, and our very existence. They've given us sweetness and light, the beauty of flowers, and as much as a third of the foodstuffs we eat. And, alarmingly, they are at risk of disappearing.

In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard - of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration.

スモールビジネスで労働という名の無限の競争から脱出し、自由な人生を楽しもう！まずはスモールに、しかし確実に始めなさい!

Delivered with no-holds-barred honesty, humour, and compassion, Smart Girls Screw Up Too brings together: the latest research into gut science, neuroscience, and epigenetics; ancient tribal wisdom; interviews with global game changers; and insights from the author’s own two-year study of over 2000 women. Paired with a Personal Life Audit, you will get immediate clarity about where to start when seeking purpose, vitality, and love. And, together with Bella - the wise but ass-kicking bestie you wish you’d known earlier - you’ll embark on a series of simple daily challenges....

In 1984, The Little Kingdom: The Private Story of Apple Computer told the story of Apples first decade alongside the histories of Steve Jobs and Steve Wozniak. Now, completely revised and expanded, Return to the Little Kingdom is the definitive biography of Apple and its founders from the very beginning. Moritz brings readers inside the childhood homes of Jobs and Wozniak and records how they dropped out of college and founded Apple in 1976.

When Linda Babcock asked why so many male graduate students were teaching their own courses and most female students were assigned as assistants, her dean said: "More men ask. The women just don't ask." It turns out that whether they want higher salaries or more help at home, women often find it hard to ask.

When our loved ones leave this world, our connection with them does not end and we often receive signs from the other side. These true and touching stories of will amaze and support all readers - religious or secular. The 101 true and miraculous stories in this book of signs and messages from beyond show that death may take away the physical presence of our loved ones, but not their spirit. This book is for everyone, religious or secular, as regular people share their amazing experiences with the other side.

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

Life can be a bit overwhelming sometimes, right? It can be difficult to clear your mind of a million different anxieties and focus in on the one thing you need to get done. The best-selling author of Clarity and The Little Book of Clarity goes one step further with Results by using his Clarity Coaching Model to help you de-clog your mind so you can make better decisions, prioritize, and focus on achieving those important goals.