Showing results by publisher "Audible studios" in Business & Careers

What does it mean to be a powerful, happy man in today's world? What does it take for a man to know himself, know his mission in life, and live a life of strength, honour and wisdom? In Backbone, the modern man finally has a self-help audiobook worthy of his masculinity. This audiobook won't ask you to get in touch with your feminine side if you want to embrace change. It's a straight-talking, down-to-earth and funny guide to get you working with your masculinity instead of against it.

Serial entrepreneur Lisa Messenger shared the business insights gathered in more than a decade of success across multiple industries, including how to identify your true purpose, pinpoint your passions and create the working life most only dream of. But let's be honest: you need the means to make it all happen. In her latest book, she tackles a topic with a stigma - money! What would you do if money was no object, how can anyone find profit in the impossible, and - her personal bugbear - when will 'gunnas' stop using lack of money as an excuse for not stepping out of their comfort zone and pursuing their purpose?

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

"Probably in the life of everyone there comes a time when he is inclined to go over again the events, great and small, which have made up the incidents of his work and pleasure, and I am tempted to become a garrulous old man, and tell some stories of men and things which have happened in an active life. In some measure I have been associated with the most interesting people our country has produced, especially in business - men who have helped largely to build up the commerce of the United States...."

Two decades ago, British Petroleum, a venerable and storied corporation, was running out of oil reserves. Along came a new CEO of vision and vast ambition, John Browne, who pulled off one of the greatest corporate turnarounds in history. BP bought one company after another and then relentlessly fired employees and cut costs. It skipped safety procedures, pumped toxic chemicals back into the ground, and let equipment languish, even while Browne claimed a new era of environmentally sustainable business as his own. For a while the strategy worked....

I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.

The definitive account of India’s energy journey and a blueprint for an energy-efficient future. The historic oil crisis of 1973, which permanently altered significant economic policies worldwide, marked a turning point in India’s energy odyssey, putting the country on the path towards energy efficiency. A young energy researcher at the National Productivity Council at the time, Padu Padmanabhan soon found himself at a juncture that would lead him to the many watershed moments of this journey.

Bestselling author Robert J. Ringer has shattered the mold of tradition-bound ideas and designed a winning new philosophy to be used every day. Inside this get-tough-with-yourself guide, you'll find the simple but vital habits that can change your outlook and lead to big results--personally, professionally, and financially. Before you know it, you'll be turning negatives into positives--and turning your life around--without thinking twice!

Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.

The human brain is perhaps the most powerful and mysterious arrangement of matter in the known universe. New discoveries that unravel this mystery and let us tap into this power offer almost limitless potential - the ability to reshape ourselves and our thought processes, to improve our health and extend our lives, and to enhance and augment the ways we interact with the world around us. In The NeuroGeneration, award-winning inventor Tan Le explores exciting advancements in brain science and neurotechnology that are revolutionizing the way we think, work, and heal.

Success in life is more than having goals and skills. You need connections. And to get connections, you need to reach out - fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows listeners how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to: establish and strengthen your digital presence; develop career goals that reaching out can help you obtain; and much more!

When Linda Babcock asked why so many male graduate students were teaching their own courses and most female students were assigned as assistants, her dean said: "More men ask. The women just don't ask." It turns out that whether they want higher salaries or more help at home, women often find it hard to ask.

In The Million-Dollar Financial Services Practice, author David J. Mullen, Jr., reveals how to become a top-producing financial advisor using the method he has taught at Merrill Lynch and is famous for in the industry. This comprehensive book combines marketing, prospecting, sales, and time-management techniques into a system that will help listeners build a successful and lucrative practice. Containing templates, scripts, letters, and 15 tried-and-true Market Action Plans, this indispensable guide shows listeners how to take their financial services practice to the million-dollar level and beyond.

What is economic growth? And why, historically, has it occurred in only a few places? Previous efforts to answer these questions have focused on institutions, geography, finances, and psychology. But according to MIT's anti-disciplinarian César Hidalgo, understanding the nature of economic growth demands transcending the social sciences and including the natural sciences of information, networks, and complexity. To understand the growth of economies, Hidalgo argues, we first need to understand the growth of order.

It takes a certain kind of woman to have the courage to defy societal conventions. In an era when her female counterparts were still expected to marry early and have children, Tania Grossinger set out on her own. This is her story. When you reach the age where there is more to look back at than forward to, what do you regret, if anything? One woman’s brave memoir about a life well lived. It takes a certain kind of woman to have the courage to defy societal conventions. In an era when her female counterparts were still expected to marry early and have children, Tania Grossinger set out on her own.

Researchers have found that the accelerated pace of modern office life is taking its toll on productivity, employee engagement, creativity and wellbeing. Faced with a relentless flood of information and distractions, our brains try to process everything at once, increasing our stress, decreasing our effectiveness and negatively impacting our performance.

The B!tch is back…and she's brought The Grit Doctor along for the ride. What’s in your handbag? To-do lists scrawled on the back of receipts? An unpaid bill? Half a chocolate bar, covered in fluff? Is your handbag a metaphor for the rest of your life? Has becoming a capable, poised grown-up turned out to be more complicated than you imagined? If you answered yes to any of these questions, and if you're tired of the crappy stuff in life grinding you down, then it's time to stop whining and Get Your Sh!t Together.

Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices.

At a time of unprecedented political upheaval, this magisterial history explains who leads us and why. From Harold Wilson to Theresa May, it brilliantly brings to life all nine inhabitants of 10 Downing Street over the past 50 years, vividly outlining their successes and failures - and what made each of them special. Based on unprecedented access and in-depth interviews, and inspired by the author's BBC Radio 4 and television series, Steve Richards expertly examines the men and women who have defined the UK's role in the modern world.

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.