Showing results for "the choice" in Marketing

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.

No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms. Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.

Podcast by Iva Berghmann

This show aims to serve small business owners who want to grow their businesses, while reducing their own personal involvement. We do this through a combination of interviews with industry leaders, and host presentations. Your Host Nana Bonsu is a certified value builder advisor, who leverages a statistically proven methodology to help clients such as you scale or transition their business to the next chapter. We care for our listeners and see their dreams as our own. We aim to foster a community that embraces freedom, generosity, and integrity. We strive to overdeliver every week and look ...