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Sometimes you meet people who are out of this world, so you make them a part of yours. A one-night stand born from vengeance in a foreign land. An explosive chemistry neither of us could deny. We signed a contract on the back of a Boar’s Head Pub napkin that said if we ever met again, we would drop everything and be together. Eight years and thousands of miles later, he’s here. In New York. And he’s America’s music obsession.

In the Unlikely Event is a vibrant video podcast spotlighting the untold stories of crisis, chaos, and creativity in experiential marketing. Each episode is a candid conversation with industry pros who've faced major event challenges—and lived to tell the tale. We explore the heart-pounding details of what went wrong, how it was fixed, and what keeps event people coming back for more.

"In The Unlikely Event" is a show about events that have failed. Conventions, music fests, and more that just couldn't cut the mustard. Hosted by professional event planners - and brought to you with all the schadenfreude in their hearts. Each episode is an event that happened (or failed to happen) in the world. Our hosts break down what happened, why it happened, and what they should have done better.