Everyone loves to tell busy founders, “You need an assistant!” But here’s the problem not all assistants are created equal. And if you hire the wrong one, you’ll waste money, get frustrated as hell, and end up thinking assistants don’t work.

In this episode of World’s Greatest Boss, I break down the three main types of assistants: Virtual Assistant (VA), Personal Assistant (PA), and Executive Assistant (EA).

You’ll learn exactly what each one does, the benefits and drawbacks, signals that it’s time to hire, and how to actually find the right one. By the end, you’ll know which assistant can buy back your time without making a costly hiring mistake.

What You’ll Learn in This Episode:

• The core differences between a VA, PA, and EA
• The biggest mistake founders make when hiring an assistant
• Signs that you’re ready for each type of assistant
• The real costs (and hidden costs) of these roles
• Where to find the right assistant for your needs

Why This Matters:

Hiring the wrong kind of assistant is one of the most expensive mistakes you can make as a founder. Whether you’re drowning in repetitive admin tasks, losing weekends to errands, or stuck in the weeds of business operations, the right assistant can give you back your time — and your sanity.

Resources and Links:

• Connect with Jackie on LinkedIn
• Learn more at People Principles
• Dan Martell’s book: Buy Back Your Time

If you enjoyed today’s episode:

• Subscribe to World’s Greatest Boss wherever you listen to podcasts
• Leave a review to help more business owners find the show
• Share this episode with a founder friend who’s overwhelmed and needs help

In this episode of World’s Greatest Boss, we dig into one of the biggest challenges service-based business owners face: balancing client growth with team health. My guest, Borja Cuan, co-founder of 415 Digital, manages over $280 million in ad spend every year—and he’s built a thriving business by doing something most agencies won’t: keeping workloads small so his team can go deeper, deliver better results, and stay engaged.

Together, we explore:

• Why hiring ahead of need can transform client experiences.
• The real reason employee retention is harder than ever—and how to handle it.
• How to spot overwhelm before it becomes burnout (and what to do about it).
• Why investing in personal well-being outside of work is just as important as managing workload inside of work.
• The overlooked power of relationship building and spending non-work time with your team.

Borja’s approach flips the typical agency model on its head—and his insights on retention, loyalty, and workload management will challenge how you think about leading your own team.

By the end of this episode, you’ll have fresh ideas for keeping your people motivated, building loyalty, and leading a team that doesn’t just survive—but thrives.

Connect with me on Linkedin: https://www.linkedin.com/in/jackiemkoch/

Find more information on my website: https://peopleprinciples.co

Connect with Borja Cuan on Linkedin: https://www.linkedin.com/in/borjacuan

Find more information about Four15 Digital: https://four15digital.com/

What happens when you know someone on your team isn’t performing but you keep putting off the conversation? In this episode of World’s Greatest Boss, I break down exactly why avoiding performance conversations is one of the costliest mistakes you can make as a leader.

We’ll cover six powerful reasons to address performance issues early, from keeping your top performers engaged to protecting your business from legal risk. I’ll also walk you through the most common excuses leaders give for delaying these convos (and why they don’t hold up), plus my simple, no-drama framework for having these conversations without making them confrontational.

By the end of this episode, you’ll have the tools to give feedback faster, protect your culture, and actually help your team members improve without losing sleep over it.

Quick-hit framework for performance conversations:

• Be specific. Point to exact behaviors or results that are off track.
• Connect to impact. Show how the issue affects the team, clients, or business.
• Collaborate on next steps, Agree on a clear plan for improvement.
• Document it. Keep a record, even if it’s just a quick note.

Resources & Links:

• Connect with me on LinkedIn
• Find more leadership and HR resources at peopleprinciples.co

People Strategy Is Business Strategy: The Essentials You Need

Think HR should handle all the “people stuff”? Think again.

In this episode, I’m calling out one of the most common mistakes founders make when trying to scale—treating people strategy like an admin function or annoyance instead of core business strategy. I break down exactly what people systems you need and why this is all a part of your overall business operations strategy, not something else you need to do.

We’ll talk through the key systems every small business needs to grow a high-performing team, how to divide ownership between HR, managers, and leadership, and what happens when you avoid the hard conversations and hope someone else will handle them for you.

If you’ve ever said, “I just need to hire a strong HR person to manage the team,” this episode is for you.

What you’ll hear in this episode:

• [1:45] Why outsourcing leadership doesn’t work
• [4:00] The parts of people strategy founders must own
• [7:20] HR’s real role—and where their responsibility ends
• [9:40] The essential systems every growing team needs
• [13:10] The “Owner Map” for hiring, management, and culture
• [16:25] What happens when you pass off uncomfortable conversations
• [18:00] Practical steps to lead your team (with HR as a co-pilot)
• [20:15] Wrap-up: Scaling people is the job

Resources + Links

• Connect with me on LinkedIn
• Get our HR & Hiring Essentials
• Need help building your people systems? Reach out for a free discovery call

High-performing cultures aren’t built by rules—they’re built by leaders who take full responsibility.

In this episode of World’s Greatest Boss, I’m joined by Andrew Horn, executive coach to CEOs at companies like TOMS and Hinge, and the founder of Tribute.co. After scaling his startup to 120 employees and overseeing a successful exit, Andrew now dedicates his work to helping founders, CEOs, and leadership teams master relational leadership—a framework that fosters trust, accountability, and real cultural change.

We dive deep into Andrew’s 5-step framework for moving from reactivity to conscious leadership. You’ll learn how to identify your own unmet needs, how to respond to conflict without judgment, and how to create small rituals that lead to big cultural impact.

Whether you lead a small team or a growing company, this conversation will challenge you to lead with intention—and give you tangible tools to help your team thrive.

What You’ll Learn in This Episode:

• [04:00] Why Andrew chose to focus on people after exiting his company
• [08:00] What is relational leadership?
• [09:45] The 5 core skills of relational leadership
• [13:00] Why unmet needs create most workplace tension
• [14:00] The “5 A’s” framework for resolving tension and unmet needs
• [17:00] Using nonviolent communication to provide feedback
• [25:30] Rituals and tools for building a culture of growth

Resources Mentioned:

• Book: The 15 Commitments of Conscious Leadership
• Book: Nonviolent Communication by Marshall Rosenberg
• Tool: Bonusly – peer recognition platform

Connect with Andrew Horn:

• Website: andrewhorn.com
• Instagram: @itsandrewhorn
• Blog: Relational Leadership Substack – new articles every Wednesday
• Retreats: The Junto – men’s leadership retreats

Connect with Jackie:

• LinkedIn: linkedin.com/in/jackiemkoch
• Learn more: peopleprinciples.co

If you’ve ever caught yourself thinking, “They should know better” about someone on your team, this episode is for you.

In today’s episode I break down a trap that many founders and managers fall into: holding secret expectations—unspoken rules that frustrate you when broken but were never actually communicated in the first place.

Whether it’s scheduling mid-day appointments, not replying fast enough, or showing up unprepared to meetings, these invisible standards hurt performance, erode trust, and create unnecessary team drama.

I share real-world examples from my HR consulting work, explain why this dynamic happens (even to the best leaders), and give you a step-by-step guide to setting clear, kind, and actionable team operating procedures that support accountability without micromanaging.

What You’ll Learn:

• What “secret expectations” are and how they quietly show up in teams
• The real reason you get frustrated with employees who should know better
• How to turn unspoken assumptions into documented team norms
• Why clear operating procedures are essential for scaling effectively
• A framework to reset expectations without eroding trust
• How to reflect on your own leadership habits and start fresh

Stay Connected:

• Connect with me on Linkedin
• Need some HR consulting in your business? Check out our services

What does it really take to build a team that believes in your mission…. and sticks around?

In this episode of World’s Greatest Boss, I sit down with Rachel Lauren, the co-founder and COO of Debbie, a platform that flips the script on financial rewards by helping users earn points for good money habits. Rachel and her team have grown Debbie from zero to 70,000+ users and just as impressively, from 2 scrappy co-founders to a 12-person, mission-driven team.

We talk through the real decisions startup leaders face when hiring: when to buy vs. build talent, how to manage performance without overcomplicating things, and why frequent feedback actually improves employee output.

You’ll walk away with ideas to put in place right now whether you’re managing one person or a small but mighty team.

What You’ll Hear in This Episode:

[1:00] The backstory behind Debbie and how rewards for good financial habits work

[3:30] Why mission alignment matters—and how it helps attract great talent

[5:05] Build vs. Buy: How they developed interns into leaders

[10:20] A refreshingly simple performance review cadence (and why it works)

[18:45] When and how compensation conversations happen—and why they keep them separate from reviews

[22:00] Setting promotion expectations, especially with Gen Z team members

[25:45] Rachel’s surprising inspiration for leadership: the Dallas Cowboys Cheerleaders documentary

Resources & Mentions:

• Try Debbie: joindebbie.com
• Performance management software: Effy.ai
• Bonusly (for peer recognition): bonusly.com
• Podcast mentioned: Honestly by Bari Weiss, featuring the Dallas Cowboys Cheerleaders doc
• Connect with Rachel: LinkedIn - Rachel Lauren

Connect with Jackie:

• LinkedIn: linkedin.com/in/jackiemkoch
• Want my best hiring resources? Download here

What if the person you’re about to fire isn’t the problem… it’s the role they’re in?

In this episode of World’s Greatest Boss, Jackie Koch talks with Brice Jaggars, bestselling author of Two Fish in the Tree, about how role alignment and soft skills play a huge role in team performance. Brice shares practical tips for figuring out if someone is in the wrong job, how to spot soft skill mismatches, and what to try before you cut ties with a struggling employee.

Whether you’re leading a small team or managing a growing company, this episode will help you rethink how you approach performance issues and keep the right people on board.

[1:30] Why performance issues often come down to the wrong role

[3:15] The difference between technical skills and soft skills

[4:20] The most common soft skill gaps that cause problems

[6:15] What to do when you want to keep someone but their current job isn’t working

[7:55] A real-life example of reassignment that worked

[9:30] Why not everyone can fit into the same mold

[11:00] How to decide when it’s time to move on

[12:15] Coaching new grads versus managing experienced team members

[13:25] Why remote work makes soft skill development harder

[14:35] Brice’s inspiration behind Two Fish in the Tree

• Buy Brice’s book: Two Fish in the Tree on Amazon
• Connect with Brice on LinkedIn
• Connect with Jackie on LinkedIn: linkedin.com/in/jackiemkoch
• Download free hiring resources from Jackie at People Principles