Brian Smith, the founder of UGG, the world-renowned fashion brand known for their iconic boots. In this episode, Brian shares the journey of UGG’s humble beginnings in Australia to its worldwide success. He shares how UGG initially faced struggles with growth until he discovered how to more effectively market to his target audience. Listen in as Brian shares his story!

Timestamps:

02:56 The Origin Story of UGG

14:36 Breakthrough in Marketing

20:39 The Power of Meditation

28:58 Reflections on Success

32:30 Top 5% and Bottom 5% Moments

36:07 Marketing Breakthroughs and Celebrity Endorsements

41:36 Success Beyond Business

47:49 Navigating the Changing Business Landscape

50:07 Habits for Success

55:19 Final Words

Links:

Brian’s Website: https://briansmithspeaker.com/

UGG: https://www.ugg.com/

Marketing at Nike, Estée Lauder, and Revlon, Swan is now a creator with over 3.7 million followers online. She has been named one of Entrepreneur Magazine’s 100 Women of Impact, Brand Innovators’ 40 Under 40 and Marketing Women to Watch. As a professional speaker, Swan has spoken throughout the globe for SXSW, Cannes Film Festival, Google, Salesforce, and Harvard, to name a few. Listen in as she shares her story!

Timestamps:

00:31 - The Queen of Clubhouse

02:04 - Entrepreneurial Roots

06:27 - Self-Worth and Identity

10:43 - Community

12:32 - Embracing Technology

21:54 - Leadership

22:17 - Investing in People

26:55 - EmpathyCultural Heritage

38:05 - Future Plans and Goals

Links:

Swan’s Website: https://www.swansit.com/

Swan’s Instagram: https://www.instagram.com/swansit/?hl=en

Swan’s LinkedIn: https://www.linkedin.com/in/swansit/

Tara Raffi is the founder and CEO of Almond, a full-service, tech-enabled ObGyn. While working as a management consultant for large hospitals, Tara found herself unable to book an ObGyn appointment when she needed one. Massive amounts of money is spent on healthcare every year, but the experience wasn’t improving for patients. “It didn’t make sense to me,” Tara says. Creating Almond was her way of revolutionizing the way women’s healthcare is delivered. Almond’s goal is to “co-create a health journey that is designed around our needs.” Listen in!

Timestamps:

01:01 Tara’s Story

03:13 The Maternal Health Crisis in the U.S.

04:28 Revolutionizing OBGYN Care

13:16 Challenges

15:48 Future Plans

22:33 How Almond Works

32:06 Balancing Entrepreneurship and Personal Life

33:28 Advice for Aspiring Entrepreneurs

Links:

Almond’s Website: https://www.almondobgyn.com/

Almond’s Instagram: https://www.instagram.com/almondobgyn/

Almond’s TikTok: https://www.tiktok.com/@almondobgyn

Almond’s LinkedIn: https://www.linkedin.com/company/almond-obgyn/

Check out their Linktree: https://linktr.ee/almondobgyn