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The Story of UGG | Brian Smith

The Story of UGG | Brian Smith

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Brian Smith, the founder of UGG, the world-renowned fashion brand known for their iconic boots. In this episode, Brian shares the journey of UGG’s humble beginnings in Australia to its worldwide success. He shares how UGG initially faced struggles with growth until he discovered how to more effectively market to his target audience. Listen in as Brian shares his story!

Timestamps:

02:56 The Origin Story of UGG

14:36 Breakthrough in Marketing

20:39 The Power of Meditation

28:58 Reflections on Success

32:30 Top 5% and Bottom 5% Moments

36:07 Marketing Breakthroughs and Celebrity Endorsements

41:36 Success Beyond Business

47:49 Navigating the Changing Business Landscape

50:07 Habits for Success

55:19 Final Words

Links:

Brian’s Website: https://briansmithspeaker.com/

UGG: https://www.ugg.com/

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