Text Nia to get social marketing advice for your beauty brand!

What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry.

In this episode, we're diving into the latest news of the sale of Hailey Bieber’s beauty brand, Rhode, being sold to e.l.f. for $1 billion after only 3 years. Although this news shouldn't come as a shock, it has shaken up the beauty industry in a way that has one side of the fence happy for Hailey and her robust, strategic executive team, but also side-eying e.l.f. Beauty after reports of them raising their prices due to tariffs, as their communities flooded the comment section in response to the news. This intriguing news also comes after the chit chat of the beauty industry being in its 'flop era' according to notable beauty publications, including BOF (Business of Fashion) and important discourse around these opportunities not being available to successful Black owned beauty brand founders.

Article & Social Media Sources:

open.substack.com/pub/kirbie/p/rhode-sells-to-elf-for-1-billion?utm_campaign=post&utm_medium=web

www.glossy.co/beauty/facing-an-uncertain-market-e-l-f-beauty-acquires-hailey-biebers-rhode-for-1-billion/?utm_medium=email&utm_campaign=glossydis&utm_source=daily&utm_content=250529

https://finance.yahoo.com/news/hailey-bieber-had-valid-reason-152807780.html

BOF @businessofbeauty https://www.instagram.com/p/DIBXThBNyod/

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Follow Nia on Instagram to connect & join the unfiltered conversation online! Tired of social media not being your zone of genius? Connect with Socialee Media Agency today and let us help you take your beauty, lifestyle, and wellness brand's social media presence to the next level.

Text Nia to get social marketing advice for your beauty brand!

What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry.

Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below, so jump to the topics that intrigue you the most.

0:00-0:50 — Introduce the Series
0:52-17:54 — BREAD Beauty Supply acquired by holding company, CODB (Cost of Doing Business), founded by Topicals CEO & President, Olamide Olowe and Sochi Mbadugha
17:55-26:19 — Taraji P. Henson buys back her hair care brand, TPH by Taraji, from mass beauty incubator, Maesa, after reaching an undisclosed financial settlement
26:20 - 30:49 — Hailey Bieber explores $1 billion sale of her beauty brand Rhode
30:50 - 39:32 — The impact of celebrity brand ambassador partnerships (ie, Brenda Song for Merit, Shay Mitchell for OGX, Kim Cattrell for Charlotte Tilbury)
39:33-50:06 — Glossier is on the verge of losing unicorn status due to its lack of profitability and ability to scale

Article & Social Media Sources:

https://www.essence.com/beauty/exclusive-interview-topicals-holding-company-bread-beauty-supply-acquisition/?utm_source=substack&utm_medium=email
BOF @businessofbeauty https://www.instagram.com/p/DH_bnaVsLkN/
https://www.globalcosmeticsnews.com/taraji-p-henson-becomes-latest-celeb-founder-to-buy-back-her-brand/
BOF @businessofbeauty https://www.instagram.com/p/DIBXThBNyod/
https://techcrunch.com/2025/04/10/glossier-might-lose-its-unicorn-status-report-says/
@peoplebrandsandthings https://www.instagram.com/peoplebrandsandthings/

Support the show

Follow Nia on Instagram to connect & join the unfiltered conversation online! Tired of social media not being your zone of genius? Connect with Socialee Media Agency today and let us help you take your beauty, lifestyle, and wellness brand's social media presence to the next level.

Text Nia to get social marketing advice for your beauty brand!

What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry.

Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below, so jump to the topics that intrigue you the most.

0:00-1:15 — Introduce the Series
1:48-6:00 — Glow Recipe launches into the makeup category with its new Watermelon Glow Niacinamide Dewy Flush tinted cheek serum13:29-29:59—
6:01-14:34 — Rhode launches new 'Peptide Lip Shape' lip liners, confirmed rumours of them launching into Sephora in late 2025
14:35-16:13 — The news on the US tariffs affecting the beauty industry, Canadian brands and customers showing solidarity for supporting their own
16:14-23:33 — The news on Target rolling back their DEI initiatives, Black-owned beauty brand founders including Melissa Butler (The Lip Bar) & Tabitha Brown (Donna's Recipe) speak out
23:34-27:56 — Dame Pat McGrath has done it again! Pat McGrath Labs (FINALLY) launches their long-awaited Skin Fetish GLASS 001 Artistry Mask based on her viral 'Porcelain Glass Skin' technique used at Maison Margiela SS24 Couture Show

Support the show

Follow Nia on Instagram to connect & join the unfiltered conversation online! Tired of social media not being your zone of genius? Connect with Socialee Media Agency today and let us help you take your beauty, lifestyle, and wellness brand's social media presence to the next level.

Text Nia to get social marketing advice for your beauty brand!

What’s New in Beauty is a podcast series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry.

Today's episode explores the current state of the beauty industry, spotlighting challenges like Glossier's potential bankruptcy and the overall customer trend toward authenticity over predictable gimmicks. Nia discusses how beauty brands need to diversify their platforms with the daunting news of the TikTok ban and her 2025 social media predictions of what brands need to do to be innovative, unpredictable & survive in today's oversaturated beauty industry.

Article Sources:
https://www.retaildive.com/news/retailers-could-file-bankruptcy-2025/736430/

Follow Nia on Instagram to connect & join the unfiltered conversation online! Tired of social media not being your zone of genius? Connect with Socialee Media Agency today and let us help you take your beauty, lifestyle, and wellness brand's social media presence to the next level.

Support the show

Follow Nia on Instagram to connect & join the unfiltered conversation online! Tired of social media not being your zone of genius? Connect with Socialee Media Agency today and let us help you take your beauty, lifestyle, and wellness brand's social media presence to the next level.

Text Nia to get social marketing advice for your beauty brand!

What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry.

Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below, so jump to the topics that intrigue you the most.

0:00-0:13 — Introducing the series
0:14-13:28 — Nicki Minaj launches her DTC press-on nails brand, 'Pink Friday Nails'
13:29-29:59— Jackie Aina's lifestyle brand, Forvr Mood, is set for expansion as they are set to launch 4 NEW fragrances coming to Sephora & Sephora Canada on 4/2/2024
30:00-42:57 — Selena Gomez hires investment banks Goldman Sachs and Raymond James, to explore the potential $2-3 billion sale of her beauty brand, Rare Beauty


Article Sources:
https://finance.yahoo.com/news/nicki-minaj-launches-press-nail-105500439.html
https://www.businessoffashion.com/news/beauty/nicki-minaj-launches-press-on-nail-brand/
https://hypebae.com/2024/3/nicki-minajs-pink-friday-press-on-nails
https://www.yahoo.com/lifestyle/jackie-ainas-forvr-mood-expanding-162354877.html
https://www.news.com.au/finance/business/other-industries/selena-gomezs-3-billion-beauty-move/news-story/c01c1d17bd68a55dff6c718f89e5556a
https://www.happi.com/contents/view_breaking-news/2024-03-23/selena-gomez-mulls-rare-beauty-sale-or-ipo/

Support the show

Follow Nia on Instagram to connect & join the unfiltered conversation online! Tired of social media not being your zone of genius? Connect with Socialee Media Agency today and let us help you take your beauty, lifestyle, and wellness brand's social media presence to the next level.

Text Nia to get social marketing advice for your beauty brand!

What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry.

Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most.

0:00-0:14 — Introducing the series
0:15-13:51 — Scalp care brand, Act+Acre, expands into the home goods category with its first-ever showerhead filter
13:52-28:23— Pacific Market International LLC (PMI), the makers of the Stanley Cup, sued in a class-action lawsuit after failing to disclose potential lead contamination
28:24-37:14 — Rhode launches NEW first-ever 'Pineapple Fresh' cleanser
37:15-40:21 — Dieux Skin drops a teaser on their social media to announce the news of their launch at Sephora

Article Sources:
https://www.glossy.co/beauty/actacre-steps-into-home-goods-with-new-showerhead-and-filters/?utm_campaign=glossydis&utm_source=instagram&utm_medium=social&utm_content=20624
https://retailboss.co/lead-in-stanley-water-bottles/
https://www.classaction.org/blog/2024-stanley-cup-lawsuit-says-maker-failed-to-disclose-viral-tumblers-contain-lead
https://www.teenvogue.com/story/hailey-bieber-rhode-pineapple-fresh-cleanser-launch
https://www.instagram.com/p/C3AtnzpOVwq/


Follow Nia on Instagram to connect & join the unfiltered conversation online! Does your beauty, lifestyle, and wellness brand's social media need help? Connect with Socialee Media Agency today.

Support the show

Follow Nia on Instagram to connect & join the unfiltered conversation online! Tired of social media not being your zone of genius? Connect with Socialee Media Agency today and let us help you take your beauty, lifestyle, and wellness brand's social media presence to the next level.

Text Nia to get social marketing advice for your beauty brand!

What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry.

Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most.

0:00-0:25 — Introducing the series
0:26-19:39 — The Honey Pot is set to be acquired by Compass Diversified for $380 Million by the end of February
19:40-33:14 — Pat McGrath reveals her secret to the viral, iconic 'Porcelain Glass Skin' technique used at Maison Margiela SS24 Couture Show
33:15-48:35 — Beyoncé set to enter into the hair care space with the announcement of her hair care line, Cécred, set to launch on February 20th

Article Sources:
https://wwd.com/beauty-industry-news/wellness/compass-diversified-acquire-majority-stake-the-honey-pot-1236129007/
https://www.allure.com/story/pat-mcgrath-porcelain-skin-maison-maison-margiela-couture-makeup
https://www.washingtonpost.com/style/2024/02/07/beyonce-cecred-hair-care-line-revealed/
https://trademarks.justia.com/974/62/cecred-97462504.html

Follow Nia on Instagram to connect & join the unfiltered conversation online! Does your beauty, lifestyle, and wellness brand's social media need help? Connect with Socialee Media Agency today.

Support the show

Follow Nia on Instagram to connect & join the unfiltered conversation online! Tired of social media not being your zone of genius? Connect with Socialee Media Agency today and let us help you take your beauty, lifestyle, and wellness brand's social media presence to the next level.

Text Nia to get social marketing advice for your beauty brand!

What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry.

It's time to get on your ZOOM! On this week's episode, Nia shares what your beauty brand NEEDS to have for your business to be successful in 2024. Connect with Nia on Instagram & leave a 5-star review to let her know that you found this episode valuable!

Want to help grow your beauty, lifestyle, or wellness brand's social media presence and build a successful business? Connect with Nia today.

Support the show

Follow Nia on Instagram to connect & join the unfiltered conversation online! Tired of social media not being your zone of genius? Connect with Socialee Media Agency today and let us help you take your beauty, lifestyle, and wellness brand's social media presence to the next level.