Text Nia to get social marketing advice for your beauty brand!

What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry.

In this episode, we're diving into the latest news of the sale of Hailey Bieber’s beauty brand, Rhode, being sold to e.l.f. for $1 billion after only 3 years. Although this news shouldn't come as a shock, it has shaken up the beauty industry in a way that has one side of the fence happy for Hailey and her robust, strategic executive team, but also side-eying e.l.f. Beauty after reports of them raising their prices due to tariffs, as their communities flooded the comment section in response to the news. This intriguing news also comes after the chit chat of the beauty industry being in its 'flop era' according to notable beauty publications, including BOF (Business of Fashion) and important discourse around these opportunities not being available to successful Black owned beauty brand founders.

Article & Social Media Sources:

open.substack.com/pub/kirbie/p/rhode-sells-to-elf-for-1-billion?utm_campaign=post&utm_medium=web

www.glossy.co/beauty/facing-an-uncertain-market-e-l-f-beauty-acquires-hailey-biebers-rhode-for-1-billion/?utm_medium=email&utm_campaign=glossydis&utm_source=daily&utm_content=250529

https://finance.yahoo.com/news/hailey-bieber-had-valid-reason-152807780.html

BOF @businessofbeauty https://www.instagram.com/p/DIBXThBNyod/

Support the show

Follow Nia on Instagram to connect & join the unfiltered conversation online! Tired of social media not being your zone of genius? Connect with Socialee Media Agency today and let us help you take your beauty, lifestyle, and wellness brand's social media presence to the next level.

Text Nia to get social marketing advice for your beauty brand!

What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry.

Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below, so jump to the topics that intrigue you the most.

0:00-0:50 — Introduce the Series
0:52-17:54 — BREAD Beauty Supply acquired by holding company, CODB (Cost of Doing Business), founded by Topicals CEO & President, Olamide Olowe and Sochi Mbadugha
17:55-26:19 — Taraji P. Henson buys back her hair care brand, TPH by Taraji, from mass beauty incubator, Maesa, after reaching an undisclosed financial settlement
26:20 - 30:49 — Hailey Bieber explores $1 billion sale of her beauty brand Rhode
30:50 - 39:32 — The impact of celebrity brand ambassador partnerships (ie, Brenda Song for Merit, Shay Mitchell for OGX, Kim Cattrell for Charlotte Tilbury)
39:33-50:06 — Glossier is on the verge of losing unicorn status due to its lack of profitability and ability to scale

Article & Social Media Sources:

https://www.essence.com/beauty/exclusive-interview-topicals-holding-company-bread-beauty-supply-acquisition/?utm_source=substack&utm_medium=email
BOF @businessofbeauty https://www.instagram.com/p/DH_bnaVsLkN/
https://www.globalcosmeticsnews.com/taraji-p-henson-becomes-latest-celeb-founder-to-buy-back-her-brand/
BOF @businessofbeauty https://www.instagram.com/p/DIBXThBNyod/
https://techcrunch.com/2025/04/10/glossier-might-lose-its-unicorn-status-report-says/
@peoplebrandsandthings https://www.instagram.com/peoplebrandsandthings/

Support the show

Follow Nia on Instagram to connect & join the unfiltered conversation online! Tired of social media not being your zone of genius? Connect with Socialee Media Agency today and let us help you take your beauty, lifestyle, and wellness brand's social media presence to the next level.

Text Nia to get social marketing advice for your beauty brand!

What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry.

Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below, so jump to the topics that intrigue you the most.

0:00-1:15 — Introduce the Series
1:48-6:00 — Glow Recipe launches into the makeup category with its new Watermelon Glow Niacinamide Dewy Flush tinted cheek serum13:29-29:59—
6:01-14:34 — Rhode launches new 'Peptide Lip Shape' lip liners, confirmed rumours of them launching into Sephora in late 2025
14:35-16:13 — The news on the US tariffs affecting the beauty industry, Canadian brands and customers showing solidarity for supporting their own
16:14-23:33 — The news on Target rolling back their DEI initiatives, Black-owned beauty brand founders including Melissa Butler (The Lip Bar) & Tabitha Brown (Donna's Recipe) speak out
23:34-27:56 — Dame Pat McGrath has done it again! Pat McGrath Labs (FINALLY) launches their long-awaited Skin Fetish GLASS 001 Artistry Mask based on her viral 'Porcelain Glass Skin' technique used at Maison Margiela SS24 Couture Show

Support the show

Follow Nia on Instagram to connect & join the unfiltered conversation online! Tired of social media not being your zone of genius? Connect with Socialee Media Agency today and let us help you take your beauty, lifestyle, and wellness brand's social media presence to the next level.