Episodes

  • EPISODE 68: Writing Support Systems: Leveraging Critique Partners for Growth PART 2
    May 7 2025

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    Navigating the World of Critique Groups and Partners

    In this episode of Way-Word Writers, senior literary agent and author Heather Cashman, writing coach Stephanie Bearce, and author Nicki Jacobsmeyer continue their discussion on critique groups and critique partners. They delve into the structure of different critique groups, the benefits and potential pitfalls, the importance of setting ground rules, and handling tough feedback. The episode also offers personal anecdotes and insights into how critique groups have helped the hosts improve their writing and navigate the challenges of the publishing world. The hosts emphasize the importance of building trust, vulnerability, and having a supportive writing community.

    00:00 Introduction to Way-Word Writers
    00:31 Diving into Critique Groups
    00:53 Structuring Your Critique Group
    05:13 Balancing Feedback and Accountability
    09:30 Setting Ground Rules for Success
    12:06 Effective Critique Methods
    22:23 Handling Tough Feedback
    24:19 Handling Criticism and Emotional Processing
    24:54 The Value of Diverse Opinions in Critique Groups
    25:46 Building Trust in Critique Groups
    26:41 The Importance of Positive Feedback
    28:01 Advice for Joining Critique Groups
    29:16 Personal Experiences and Lessons Learned
    31:24 The Role of Critique Groups in Professional Growth
    39:51 The Emotional Support of Critique Groups
    42:25 Encouragement to Join Critique Groups

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    43 mins
  • EPISODE 67: Writing Support Systems: Leveraging Critique Partners for Growth PART 1
    Apr 29 2025

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    In this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer discuss the important role critique partners and critique groups play in a writer's journey. They explain the differences between critique partners, critique groups, beta readers, and professional editors. The episode covers the benefits and misconceptions of critique groups, how to find and choose the right group, the importance of honest and constructive feedback, and red flags to look out for in critique settings. The hosts also offer practical advice on the mechanics and logistics of running an effective critique group.

    00:00 Welcome to Way-Word Writers
    00:36 Understanding Critique Partners and Groups
    01:17 The Role of Critique Partners
    05:28 Finding the Right Critique Group
    09:51 Benefits and Misconceptions of Critique Groups
    15:49 Evaluating and Joining Critique Groups
    22:26 Mechanics of a Critique Group
    23:14 Balancing Critique Group Meetings
    24:02 Setting Up Effective Critique Groups
    30:01 Finding the Right Critique Partners
    35:35 Red Flags in Critique Groups
    42:26 Conclusion and Final Thoughts

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    43 mins
  • ​EPISODE 66: Mastering Social Media for Authors with Expert Emily Ritter
    Apr 21 2025

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    In this episode of Way-Word Writers, senior literary agent and author Heather Cashman, along with authors and writing coaches Stephanie Bearce and Nicki Jacobsmeyer, welcome digital marketing expert Emily Ritter. Emily shares her extensive experience in social media and digital marketing, offering authors valuable insights on how to navigate the complex world of online promotion. Key topics include the misconceptions about social media marketing, identifying target audiences, balancing promotion with genuine engagement, harnessing trends, and maintaining momentum post-book launch. Emily provides practical tips for planning consistent content and engaging authentically with readers. Authors will learn how to leverage social media effectively without feeling overwhelmed, ensuring they connect deeply with their audience while growing their online presence.

    00:00 Introduction to Way-Word Writers
    00:29 Meet Emily Ritter: Digital Marketing Expert
    02:11 Common Misconceptions About Social Media Promotion
    04:54 Identifying and Engaging Your Audience
    13:21 Balancing Promotion and Authentic Engagement
    16:54 What's Trending and How to Keep Up
    19:10 Engaging Your Current Audience vs. Chasing Trends
    20:29 Understanding and Navigating Algorithms
    22:15 Effective Book Launch Strategies
    25:04 Maintaining Momentum Post-Launch
    28:29 Common Social Media Mistakes to Avoid
    29:24 Final Tips and Encouragement



    Find out more about Emily Ritter and Digital Marketing COACHING AND CONSULTING HERE!

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    32 mins
  • EPISODE 65: The Journey of Small Publisher Founder Karen Chan, CEO of Gloo Books: Inclusivity in Children's Literature
    Apr 15 2025

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    ​In this episode of Way-Word Writers, Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer welcome Karen Chan, founder of Gloo Books, a children's publishing company dedicated to creating inclusive and compassionate content. Karen discusses her inspiration behind starting Gloo Books, her journey as an entrepreneur and publisher, and shares valuable insights into the independent publishing industry. The conversation covers the importance of diverse representation in children's literature, the challenges faced by small publishers, and the unique advantages they have in connecting directly with readers and having creative freedom.

    00:00 Introduction to Way-Word Writers
    00:37 Meet Karen Chan: Founder of Gloo Books
    01:46 The Inspiration Behind Gloo Books
    03:53 Challenges and Triumphs of a Small Publisher
    06:13 Direct Sales and Reader Engagement
    08:53 Advantages of Being a Small Publisher
    13:10 Balancing Creativity and Business
    18:33 Future of Independent Publishing
    20:41 Conclusion and Farewell

    Find out more about Karen Chan and Gloo Books HERE!


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    21 mins
  • EPISODE 64: Proposals and Persistence: Unlocking Nonfiction Success with Author Nicki Jacobsmeyer
    Apr 14 2025

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    In this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and guest Nicki Jacobsmeyer delve into the world of nonfiction book proposals. They discuss the intricate process of selling a book before it's written, specifically focusing on adult nonfiction. Nicki, who has successfully sold several nonfiction works, shares her journey, challenges, and strategies for writing compelling proposals. The conversation covers the importance of thorough research, building a platform, and the role of networking. Nicki also provides insights into her recent book, 'Kentucky's Pack Horse Librarians,' including the extensive research and unique challenges she faced. The episode concludes with advice for first-time nonfiction authors and the importance of celebrating each step of the writing process.

    00:00 Welcome to Way-Word Writers
    00:29 Introducing Nicki Jacobsmeyer
    01:09 Nicki's Writing Journey
    05:21 Challenges in Writing Nonfiction
    06:29 Researching Kentucky's Pack Horse Librarians
    11:08 The Importance of Historical Accuracy
    17:09 Writing a Nonfiction Book Proposal
    20:50 Understanding Nonfiction Proposals
    21:28 The Importance of Research and Outlines
    22:11 Pitching and Market Considerations
    25:30 Common Mistakes in Proposals
    30:11 Building a Platform and Networking

    34:30 Final Thoughts and Advice for Authors



    Find out more about NICKI JACOBSMEYER here!

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    39 mins
  • ​EPISODE 63: Harnessing the Power of Traditional Media with Valerie Battle Kienzle
    Apr 1 2025

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    In this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer welcome accomplished author and historian Valerie Battle Kenzel. The discussion centers on effective book promotion techniques, including creating compelling media pitches, utilizing talking points, engaging with local media, and leveraging social media. Valerie shares her insights on navigating the various facets of book promotion and emphasizes the importance of a proactive, strategic approach to marketing one's work. Through personal anecdotes and practical advice, listeners are equipped with the tools needed to effectively promote their books and advance their writing careers.

    00:00 Introduction to Way-Word Writers
    00:31 Meet Valerie Battle K​ienzel: A Journey in Writing
    02:17 Crafting Effective Media Pitches
    06:20 The Art of Self-Promotion
    10:03 Creating and Using Press Releases
    15:22 Building and Maintaining Media Relationships
    19:44 Timing and Strategy for Book Promotion
    22:32 Targeting Opportunities as an Author
    22:49 Building an Author Website
    23:05 Engaging with Your Audience
    24:22 Community Engagement and Giving Back
    25:20 Finding Your Book's Niche
    29:31 Balancing Promotion and Writing
    31:20 Promotional Strategies for New Authors
    36:29 Leveraging Social Media and Traditional Media
    39:06 Success Stories and Media Appearances
    42:17 Frugal Promotion Tactics
    42:58 Latest Book Release
    43:52 Conclusion and Farewell

    ​Valerie Battle Kienzle--find out more!

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    44 mins
  • EPISODE 62: Breaking Into Author Visits and Public Speaking with Author, Educator, and Speaker, Shannon Anderson
    Mar 24 2025

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    ​In this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer interview Shannon Anderson, an award-winning author and seasoned educator. They explore Shannon's journey from teaching to becoming a prolific author and speaker. She shares valuable tips on transitioning from writing to public speaking, effectively booking speaking engagements, tailoring presentations for various audiences, and managing a busy schedule. Shannon also offers insights into time management and the benefits of joining supportive communities like Toastmasters.

    00:00 Welcome to Way-Word Writers
    00:34 Introducing Shannon Anderson
    01:39 Shannon's Journey to Becoming an Author
    05:09 Incorporating Speaking Engagements
    17:06 Strategies for Booking Speaking Engagements
    24:47 Tailoring Presentations for Different Audiences
    31:08 Advice for Aspiring Speakers
    37:51 Conclusion and Final Thoughts

    S​hannon Anderson--Author, Educator, Speaker

    ​P​latform: Get Noticed in a Noisy World by Michael Hyatt

    ​How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations​ by Jeremey Donoval

    ​​TED Talks: The Official TED Guide to Public Speaking​ by Chris Anderson, curator of TED

    L​istserve

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    39 mins
  • ​EPISODE 61: Mastering Manuscript Revision: A Conversation with Macmillan Editor Carina Licon
    Mar 17 2025

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    In this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer are joined by Carina Licon, Assistant Editor at Henry Holt Books for Young Readers, part of the Macmillan Children's Publishing Group. The discussion navigates through Carina's editorial process—emphasizing the importance of character-driven and voice-y manuscripts, maintaining the author's voice, and offering insights into the revision process. Carina shares her collaborative approach to editing and the criteria she uses for evaluating character motivation, development, and stakes in a story. Additionally, they explore the intricacies of handling revisions, from receiving editorial notes to deciding on rewrites versus targeted edits. The episode concludes with useful tips on making narrative voices more distinctive and engaging, along with practical advice on tracking revisions.

    00:00 Introduction to Way-Word Writers
    00:32 Meet Editor Carina Licon
    02:54 Carina's Editorial Approach
    04:13 Balancing Author's Voice and Revisions
    08:28 Common Revision Mistakes
    09:46 The Role of Critique Partners
    13:21 Developmental Edits and Author Collaboration
    16:23 Revise and Resubmit Process
    24:44 Character Development and Stakes
    29:24 Refining Narrative Voice
    30:58 Conclusion and Farewell

    ​​



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    31 mins