"If you’re pursuing a business, it's going to take some steps of faith. If you have the opportunity to do something from the start, like I did, I had to get a lot of black eyes, bloody noses, and stubbed toes, all to put myself in a position where I can educate someone on a clear path. So I do think franchising is a really proven strategy. It’s important to find the system that's right for you and the right culture fit of the leadership team. I also think that it should be something that's meaningful to you. I believe there should be some purpose and meaning behind the concept; it has to speak to you. The number one tip that I would suggest is that, like myself, there were times in my life where I felt paralyzed because I was rehearsing my past, and I thought that that was going to prevent me from doing something in my future, or I was scared, or I didn't have the right resources. So my recommendation or tip would be: do it scared."

Tim offers real-world honesty and hard-earned insight. Starting a business is tough, and building one from scratch is even tougher.

This is a reminder that franchising doesn’t promise overnight success, and no franchisor will do the work for you. But with a proven system, you’ll have a clearer, faster path to success, and less risk along the way.

Will fear show up? Absolutely. It does for all of us. But the key is to do it anyway. “Doing it scared” is part of the journey to your next, braver chapter. You’re not alone.

We cover many current and relevant topics. A few include:

◈ Franchisors all have their “ideal candidate” and what that looks like for this concept

◈ Finding purpose in the product or service you offer

◈ The fear-factor of starting a business

"As a business owner, you have to be willing to invest in yourself. We have budget and line items for social media, marketing, office supplies, for our lawyers, and different things, but we don't necessarily have a budget for our clothes and how we show up. You might have logo-branded material, okay, great, but how are you going to differentiate yourself, and how is that going to make you stand out from your competitors?"

Most new franchisees are prepared to budget for marketing, staff, and operations, but rarely do they think of personal presentation as part of the business strategy. This perspective reframes how your appearance is part of your brand equity.
Franchisees often rely on the brand’s name or logo to build credibility, but Elisa’s insight says that’s not enough. What sets you apart isn’t just your signage or uniform; it’s how you present yourself as the face of your local business. This draws attention to something often overlooked: you are a walking representation of the brand.
In a competitive market, every edge counts. Elisa’s message reminds us that standing out isn’t just about your business's features and benefits; it’s about how you show up. Confidence, professionalism, and consistency in your appearance can influence trust, loyalty, and even sales.

We cover many current and relevant topics. A few include:

◈ Using your wardrobe to be fun, authentic, and memorable

◈ Tips for building a wardrobe capsule that fits your lifestyle

◈ Transitioning your wardrobe: from corporate employee to business owner

"As an emerging brand and a relatively new business (I started the company in 2021), it's been incredibly valuable to partner with franchisees who bring such diverse experience and expertise from their respective backgrounds. One of the things I love most is the collaboration. We work closely together, and I’ve learned so much from them. It’s also been fascinating to connect with people from all over the country, each with different life experiences. That diversity has enriched the journey."

For clients who are creative, entrepreneurial, or eager to influence a brand’s growth, emerging franchise systems like this one can be especially appealing.

They offer a unique advantage: the chance to help shape the brand’s future, not just follow a preset playbook. Unlike mature systems where everything is firmly established, newer brands foster a more collaborative environment. Franchisees are not just operators; they’re contributors whose ideas and experiences play an active role in how the business evolves.

It’s the ideal fit for those who want the structure of a proven system but are also excited by the opportunity to build, innovate, and grow alongside a like-minded, engaged community.

We cover many current and relevant topics. A few include:

◈ From stay-at-home mom to becoming a franchisor

◈ The value of working with people you like, trust, and respect

◈ The culture of an emerging franchise brand