“A lot of people go into franchising thinking there's the corporate structure of who you're franchising with, which is true and it's great, and franchising is a great model, but you still have this one problem you forget you have to deal with. It's called people.

People are not easy. There's not a book that tells you exactly how to respond to every person, every day, every scenario. The biggest challenge I see is owners, franchisees, and entrepreneurs doing the same thing. I can do this. I'm a people expert. I can manage it all. I know how to do bookkeeping and finance and accounting and marketing and supply chain, and HR, and I'm great at all of it. The reality is you're not, and it's okay not to be.”

Many people assume that franchising’s structure and support take most of the complexity off the table. But here’s the reality: even with a strong brand and proven systems, you’re still managing people—and that’s never simple.

You don’t have to be great at everything. Franchise ownership isn’t about doing it all—it’s about knowing when to lean on others.

Shifting from a “do-it-all” mindset to “build-the-right-team” can be the key to avoiding burnout, staying out of trouble, and setting yourself up for long-term success.

We cover many current and relevant topics. A few include:

◈ The beauty of “fractional” HR expertise

◈ What’s the difference between a contractor and a W-2 employee?

◈ Why it makes sense to bring in HR before you have an issue