This insightful podcast episode produced with Notebook LM explores the Market Responsiveness Index (MRI) benchmark report—a powerful diagnostic tool that reveals what truly separates thriving businesses from those merely surviving.

The hosts break down how the MRI measures eight key disciplines across external drivers (customer insight, customer foresight, competitor insight, competitor foresight, and peripheral vision) and internal enablers (cross-functional collaboration, empowerment, and strategic alignment).

With compelling clarity, they explain how these behaviors directly impact critical business outcomes like customer satisfaction, innovation, profitability, and employee retention. The episode demonstrates how companies can use their percentile rankings against a global benchmark of over 1,000 organizations to identify strengths and improvement opportunities that will drive tangible results.

Perfect for leaders looking to gain a competitive edge through customer-centricity that actually translates to bottom-line success.