Episodes

  • Positivity Powers Performance, Presented by Pinterest

    Positivity Powers Performance, Presented by Pinterest
    Apr 9 2025
    The future of advertising lies in positivity. Pinterest saw their first billion dollar quarter last year, and they believe their success is due to consumers having a positive outlook on their platform. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025, we will explore how positivity impacts consumer behavior. We’ll dive into […]
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    55 mins
  • Rethink What’s Possible: What the Next Generation of Search Means for Marketing

    Rethink What’s Possible: What the Next Generation of Search Means for Marketing
    Apr 7 2025
    As consumer behavior shifts, Google is offering new ways to Search. Marketers can benefit from these new tools with the right methods. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we will explore how AI-powered search can be a powerful tool in marketing and how companies like […]
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    28 mins
  • Spotify Advertising: Easy, Elevated, Effective

    Spotify Advertising: Easy, Elevated, Effective
    Apr 7 2025
    With the launch of their Ad Exchange, Spotify aims to be the best partner possible for brands and marketers. Users have shifted towards video content within the app, which offers new opportunities for advertisers. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we’ll explore how Spotify Advertising […]
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    26 mins
  • The YouTube Formula – How to Crack YouTube Ads, Prove It and Scale It

    The YouTube Formula – How to Crack YouTube Ads, Prove It and Scale It
    Apr 7 2025
    As privacy becomes more important to consumers, Usercentrics believes that user privacy, consent, and preferences should be at the forefront. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we explore the measurement framework to track and prove a channel’s success with a privacy-first approach
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    27 mins
  • Attention Please: Unlocking the Power of Premium on YouTube

    Attention Please: Unlocking the Power of Premium on YouTube
    Apr 4 2025
    As younger audiences shift their attention from traditional media to streaming platforms like YouTube, brands need to pay attention to the content surrounding the ad spaces they inhabit. Research shows that advertisements surrounding premium quality content are optimal for audience engagement. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented […]
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    28 mins
  • AI in Paid Media: From POCs to Full-Scale Transformation

    AI in Paid Media: From POCs to Full-Scale Transformation
    Apr 4 2025
    Leading brands are moving into full scale AI transformations. Agentive AI is set to improve the efficiency of marketing campaigns by relieving the grunt work and allowing for employees to focus their attention on other areas. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we’ll dive into […]
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    30 mins
  • How AI Will Help Marketers Do the Best Work of Their Careers

    How AI Will Help Marketers Do the Best Work of Their Careers
    Dec 1 2023
    On this episode of Uncommon Thinking, recorded at Advertising Week New York 2023, panelists delve into the dynamic landscape of continuous AI innovation and share why our industry is on the precipice of unleashing its potential to do more creative, strategic work that drives businesses forward, and the importance of industry collaboration between brands and […]
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    34 mins
  • Brand Mascots Get Social

    Brand Mascots Get Social
    Nov 10 2023
    Brand mascots — we know ‘em, we love ‘em and it’s no secret that brand mascots are taking social by storm. The way brands leverage mascots has evolved — they’ve been able to unlock new functions and “lives” online. With these personas entering the social media space now more than ever, marketers need to know […]
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    29 mins