In this episode of UnHacked, hosts Justin Shelley and Mario Zake are joined by Tim O'Hearn, author and former software engineer, to explore the darker side of social media engagement strategies. Tim shares insights from his personal journey of creating social media bots and discusses the implications of fake activity on platforms like Instagram. The conversation delves into the potential harm of artificial social proof, highlighting the need for small business owners to be discerning about social media metrics. Tim also discusses his book, Framed: A Villain's Perspective on Social Media, and the broader impact of deceptive online practices. Listen to uncover the hidden threats and learn how to navigate the complexities of social media with your business's integrity intact.

Buy Tim's book here: https://amzn.to/3XoxUC1

This episode focuses on the critical role people play in cybersecurity. The hosts discuss how most breaches (95-97%) involve human error, emphasizing that while technology defenses are important, humans remain the weakest link. They explore how hackers exploit human psychology through social engineering and why creating a positive security culture that rewards reporting and learning is crucial. The episode includes stories of successful security awareness programs and offers practical advice for organizations looking to strengthen their "human firewall."

Today we bring in a guest who consults with solopreneurs who run their businesses on Macs. This question is debated all the time: Is Mac really more secure than Windows? Well, today we heat things up on UnHacked as we battle it out.

• Where is Windows more vulnerable?
• Where is Mac more vulnerable?
• What threats are the same (PC vs Mac)

I don't know that we ever solved the primary question... but here are some good tips for staying safe, regardless of which platform you are passionate about.