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51. Behind the Likes: What Small Business Owners Must Know About Social Media Fraud

51. Behind the Likes: What Small Business Owners Must Know About Social Media Fraud

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In this episode of UnHacked, hosts Justin Shelley and Mario Zake are joined by Tim O'Hearn, author and former software engineer, to explore the darker side of social media engagement strategies. Tim shares insights from his personal journey of creating social media bots and discusses the implications of fake activity on platforms like Instagram. The conversation delves into the potential harm of artificial social proof, highlighting the need for small business owners to be discerning about social media metrics. Tim also discusses his book, Framed: A Villain's Perspective on Social Media, and the broader impact of deceptive online practices. Listen to uncover the hidden threats and learn how to navigate the complexities of social media with your business's integrity intact.

Buy Tim's book here: https://amzn.to/3XoxUC1
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