In this episode of U of Digital Live!, we dig into one of the biggest headlines shaking up the adtech landscape — Microsoft is sunsetting its DSP. What does this mean for the industry? Who wins, who loses, and where does this leave advertisers?

In this episode we also break down:

• The latest buzz from the 2025 Upfronts — what's changed, what's hype, and what's next.

• ChatGPT stepping into the world of product recommendations — a signal of the future, or just another tech experiment?

• A roundtable discussion with the U of Digital crew on the biggest stories and shifts happening across adtech right now.

Whether you're a seasoned programmatic pro or just trying to keep up with the ever-evolving ecosystem, this episode has insights, hot takes, and a little healthy debate.

Tune in, stay sharp, and get schooled — U of Digital style.

In this episode of U of Digital Live!, we dive into Google's latest bombshell: the company has officially announced that it will not prompt users for consent to enable third-party cookies as it begins phasing them out. Instead, the burden is now on consumers to dig through settings and opt in themselves—a move with huge implications for the digital marketing ecosystem.

We unpack what this means for privacy, user experience, ad tech, and the future of personalized advertising. Then, things get lively with a real-time group discussion featuring audience reactions, hot takes, and sharp perspectives on whether this shift is a step forward or a missed opportunity.

Tune in for an unfiltered, insightful conversation that every marketer needs to hear.