Together Digital Power Lounge, Women in Digital with Power to Share cover art

Together Digital Power Lounge, Women in Digital with Power to Share

By: Chief Empowerment Officer Amy Vaughan
  • Summary

  • Digital is a demanding and competitive field. And women are still grossly underpaid & underrepresented. But we are not powerless; we have each other. Together Digital Power Lounge is your place to hear authentic conversations from women in digital who have power to share. Listen and learn from our amazing guests along with host Amy Vaughan, Owner and Chief Empowerment Officer of Together Digital. Together Digital is a diverse and collaborative community of women who work in digital who choose to share their knowledge, power, and connections. To learn more, visit www.togetherindigital.com.

    © 2024 Together Digital Power Lounge, Women in Digital with Power to Share
    Show More Show Less
Episodes
  • Short-Form Video for Business Growth | Keenya Kelly | S3 E15
    May 6 2024

    Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In today’s episode, we delve into short-form video marketing with Keenya Kelly, CEO of Keenya Kelly LLC. We explore the impact of vertical videos on business success. Keenya shares her journey from network marketing to TikTok fame, where she amassed a massive audience and generated $22 million in revenue. Discover the power of targeted video content, tackle marketing nuances, and uncover future trends. Whether you're just starting out or already established, learn how to leverage short-form videos for success.

    Featured in the Episode

    Keenya Kelly

    Marketing Strategist & Professional Speaker, Book Author, CEO of If You brand It

    Keenya’s LinkedIn

    https://www.linkedin.com/in/keenyakelly/
    Keenya’s Website

    Keenya’s Facebook

    Amy Vaughan,

    Owner & Chief Empowerment Officer

    Linkedin: https://www.linkedin.com/in/amypvaughan/

    Takeaways

    • Introduction to Vertical Video Marketing
    • Strategic Insights into Video Marketing
    • Effective Communication and Representation Strategies
    • Crafting Content for Engagement
    • Adapting to Changing Platform Dynamics
    • Navigating Challenges in Video Marketing
    • Enhancing Audience Engagement with Authenticity

    Quotes

    "Clear goals drive video marketing success, shifting focus from viral fame to delivering substantial value." - Keenya Kelly

    "Engaging authentically on platforms like TikTok or Instagram involves sharing genuine experiences that deeply resonate with your audience." - Keenya Kelly

    Chapters

    00:00 - Introduction

    03:05 - Overcoming Adversity: Poverty to Success

    09:29 - Understanding TikTok's Algorithm

    15:00 - Effective Communication via Email and Social Media

    21:14 - Unleashing TikTok's Business Potential

    24:33 - Crafting Engaging Content for Audiences

    26:52 - Building Lasting Connections through Authenticity

    38:40 - On-Camera Confidence and Representation

    39:51 - Diversity in Marketing Efforts

    46:14 - College Marketing Class Sparks Innovation

    53:53 - Navigating Online Sharing Decisions

    55:25 - Outro

    Powered by Heartcast Media

    Support the Show.

    Show More Show Less
    55 mins
  • Data Driven Personalization | Zontee Hou | Power Lounge S3 E14
    Apr 29 2024

    Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In today's episode, we explore data-driven personalization with the insightful Zontee Hou, a leader in digital marketing. Discover how top brands like Kay's Jewelry and Cole Haan use personalized experiences to enhance customer connections. From machine learning to practical tips on team knowledge sharing, Zontee covers it all. Learn from her expertise in her book, "Data Driven Personalization," designed for marketers seeking a strategic edge. Join us for a deep dive into the world of personalized marketing.

    Featured in the Episode

    Zontee Hou

    Marketing Advisor & Speaker, Managing Director

    Zontee’s LinkedIn

    https://www.linkedin.com/in/zonteehou/

    Amy Vaughan,

    Owner & Chief Empowerment Officer

    Linkedin: https://www.linkedin.com/in/amypvaughan/

    Takeaways:

    Primary Topics:

    • Building Customer Relationships Through Data
    • Data Utilization Strategies
    • Balancing Personalization with Privacy
    • Tech Advances in Marketing
    • Framework for Data-Driven Approaches
    • Cultivating Learning Culture
    • Privacy-Personalization Navigation

    Quotes

    "The essence of effective personalization lies in understanding our customers' desires and challenges.” - Zontee Hou

    "Data literacy empowers team members to craft dynamic strategies, fostering innovation collectively and breaking free from traditional analytical confines." - Zontee Hou

    Chapters

    00:00 - Introduction

    04:53 - Interactive Digital Upbringing

    07:47 - Strategic Guide for Data-Driven Marketers

    10:53 - Overcoming Education and Resource Challenges

    13:29 - Tackling Intrusive Advertising

    19:38 - Prioritizing Customer Relations and Data Literacy

    27:05 - Unifying Data, Team Empowerment, AI Utilization

    32:23 - Balancing Privacy and Personalization

    39:52 - Insightful Community Understanding and Data Trends

    41:45 - Essential Process Documentation for Business Triumph

    49:39 - Business Evolution with Machine Learning and Language Models

    53:01 - Customer Engagement Strategies: Surveys and Questions

    54:43 - Outro

    Powered by Heartcast Media

    Support the Show.

    Show More Show Less
    55 mins
  • Becoming the ME-EO of Your Career | Lori Sullivan | Power Lounge S3 E13
    Apr 23 2024

    Join us for a live podcast event with guest Lori Sullivan, a trailblazer in career diversity and personal brand empowerment. Lori's journey, spanning 25 years, defies the traditional career trajectory, showcasing the power of embracing multiple passions and skills. In an era where the old model of lifelong allegiance to a single career path is fading, Lori advocates for the ME-EO mindset – a paradigm shift where individuals craft a portfolio of skills and income streams. Through her experience in marketing leadership at esteemed companies like General Motors and MRM//McCann, Lori illustrates the value of traversing the career jungle gym and discovering one's unique talents beyond job titles. As a business strategist, Gallup Certified career coach, and published photographer focused on sustainability, Lori embodies the essence of a successful modern career – one that's multifaceted, fulfilling, and continuously evolving. Don't miss this opportunity to learn how you too, can redefine success on your terms.

    ABOUT LORI:
    Lori Sullivan is a multi-passionate who has spent the last 25 years climbing up, down, and around the career jungle gym. She worked most of those years in marketing leadership positions at General Motors and MRM//McCann before venturing out on her own. Today, she is a business strategist and Gallup Certified career coach. On the side, she is a photographer with a passion for sustainability having published her first book - One Shade Greener at Home - in 2023.

    Featured in the Episode

    Lori Sullivan

    Business Leader, Strategist & Author

    Make An Appointment with Lori

    Amy Vaughan,

    Owner & Chief Empowerment Officer

    LINKS

    Stratify Collective
    One Shade Greener
    What is Gallop Certified?
    The Jungle Gym Analogy
    More Than My Title
    Business Model YOU
    The Search

    Takeaways:

    • Organizational Support for Employee Growth
    • The Role of Mentoring and Coaching
    • Acknowledging Personal Strengths
    • Balance in Passion and Profession
    • Career Development Resources
    • Embracing the MEO Mindset
    • Managing Career Gaps and Experience

    Quotes

    "The efforts we put into our work are just as vital in crafting the life we desire."- Lori Sullivan

    "Be a curious storyteller who crafts words to inspire and connect, delving into diverse perspectives to spark meaningful conversations."-- Lori Sullivan

    Chapters

    00:00 - Introduction

    04:17 - Women in Workforce: Navigating Life Stages

    07:22 - Business Strategy in Personal Life

    11:12 - Personal Background: Assessment Introduction

    14:26 - Self-Awareness and Strengths Acknowledgment

    19:22 - Exploring Careers through Job Shadowing

    24:29 - Unveiling Career Themes from Past

    25:31 - Creative to Business Management T

    Support the Show.

    Show More Show Less
    52 mins

What listeners say about Together Digital Power Lounge, Women in Digital with Power to Share

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.