Them's The Breaks cover art

Them's The Breaks

Them's The Breaks

By: Collingwoo Productions
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Each episode, Them’s The Breaks takes a random 80s UK TV ad break and see what the ads are trying to do through the lens of modern brand and marketing theory, whether they succeed, what they tell us about the 1980s, and, most importantly, whether, intentionally or otherwise, they can make us laugh. It also looks at the programme the ad breaks feature within and ask, have they targeted this right?


Join your hosts, marketing insights professional Martin, and Jon, a journalist with a career spanning a series of national newspapers, as they look at what was being hawked in the 80s, and how.

Hosted on Acast. See acast.com/privacy for more information.

Martin Bryant
Art Economics Marketing Marketing & Sales
Episodes
  • Episode 5 – Faceless Domestic Factotums (6 Jan 1983 - Colgate, , Homepride, Holsten Pils, KFC, Shredded Wheat)
    May 17 2025

    Episode 5 and we’re taking a short hop further back to 1983.

    It’s the graveyard that is early January, but the nation is being pepped up by the UK TV premiere of “Superman”, a super speedy 5 years after its cinematic release!

    So, what super brands are riding on his, er, cape tails?

    Colgate bring in Arthur Fowler, or is it an alien decoy? Philips turn something potentially wildly exciting into a more phlegmatic experience. Homepride bring us something that is less translatable to 2025 than anything else we’ve seen so far. Portland Holidays provide little intrigue beyond the colour of some swimwear. Kattomeat lead us on a big tangent on parenting theory. And Morrissey. Can Martin evaluate Holsten Pils in even a halfway objective fashion given one of its unfortunate 80s and 90s associations? KFC have a fine line in beige slapstick, and we finish with a Beefy finale from Shredded Wheat to give us a bit of oomph right at the end.


    Contains the correct amount of swearing.


    You can find the ad break in question here:


    https://www.youtube.com/watch?v=BlTM9CEcZKE


    Many thanks to The Ashmole Day Collection for releasing this clip into the world.


    If you remember any of these ads and want to comment on them, or the show in general, you can find us here:

    https://www.facebook.com/profile.php?id=61568524318900


    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    1 hr and 38 mins
  • Episode 4 – Hot Nonsensical Mess
    Mar 30 2025

    Episode 4 and we’re in the very crucible of the “crap” 80s: 1986.


    It’s late June and it’s early-period Bond. And yet, for an even-then ancient film, this ad break sees us dancing with the big boys, two of the very biggest boys in fact.


    So what would make McDonald’s and Coca-Cola come out for this? Could it have something to do with what’s lurking in the shadows of the evening schedules? We won’t give the game away, but Martin’s six year old self is about to experience the opening salvo of a lifetime of sporting disappointment.


    So what of the ads? We get a want-away plea from a public service; Polycell puts the Special into SAS; McDonald’s squares the global/ local circle, whilst suggesting that the BBC canteen couldn’t have been up to much; we realise that Windsor has a third dubious institution beyond a royal seat and a school for scoundrels; lastly, we snort caffeinated soda out through our nostrils laughing about what substance must have been travelling in the opposite direction among the cast and crew of our final ad.


    Contains the correct amount of swearing.


    You can find the ad break in question here:


    https://www.youtube.com/watch?app=desktop&si=jIrmNAa2Ij9i7Ibf&v=WsBa4o65AgM&feature=youtu.be


    Many thanks to The Ashmole Day Collection for releasing this clip into the world.


    If you remember any of these ads and want to comment on them, or the show in general, you can find us here:

    https://www.facebook.com/profile.php?id=61568524318900

    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    1 hr and 32 mins
  • Episode 3 - There's A Racket Going On
    Feb 16 2025

    Episode 3 and we’re in the most late 80s of late 80s years: 1987.

    What’s more, it’s FA Cup Semi Final weekend. Yet something doesn’t quite seem right. The ad targeting seems off. Why is that?

    Setting that aside, it’s the usual curate’s rum bunch. The American military bring joy to extremely select households. Simon Bates and Dennis Waterman face off for the first time since Top of the Pops on 13 Nov, 1980.

    Persil prove that some mothers really do ‘ave ‘em. We go down a big steampunk crocodile hole of warring crisp companies. Comfort is nondescript to the point of being meditative. And lastly, like the old trope of being told to think of nothing but a white bear if told not to, we prove that Ferrero Rocher cannot be given any form of reception without gassing on about The Ambassador.


    Contains the correct amount of swearing.


    You can find the ad break in question here:

    https://www.youtube.com/watch?v=k6q46Dz-v48&list=PLgz-lhXv5NMneIqCYzyCl-LylXrsS1DV6&index=8



    Many thanks to Johnny Feen for releasing this clip into the world.


    If you remember any of these ads and want to comment on them, or the show in general, you can find us here:

    https://www.facebook.com/profile.php?id=61568524318900




    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    1 hr and 12 mins

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