Episode 4 and we’re in the very crucible of the “crap” 80s: 1986.

It’s late June and it’s early-period Bond. And yet, for an even-then ancient film, this ad break sees us dancing with the big boys, two of the very biggest boys in fact.

So what would make McDonald’s and Coca-Cola come out for this? Could it have something to do with what’s lurking in the shadows of the evening schedules? We won’t give the game away, but Martin’s six year old self is about to experience the opening salvo of a lifetime of sporting disappointment.

So what of the ads? We get a want-away plea from a public service; Polycell puts the Special into SAS; McDonald’s squares the global/ local circle, whilst suggesting that the BBC canteen couldn’t have been up to much; we realise that Windsor has a third dubious institution beyond a royal seat and a school for scoundrels; lastly, we snort caffeinated soda out through our nostrils laughing about what substance must have been travelling in the opposite direction among the cast and crew of our final ad.

Contains the correct amount of swearing.

You can find the ad break in question here:

https://www.youtube.com/watch?app=desktop&si=jIrmNAa2Ij9i7Ibf&v=WsBa4o65AgM&feature=youtu.be

Many thanks to The Ashmole Day Collection for releasing this clip into the world.

If you remember any of these ads and want to comment on them, or the show in general, you can find us here:

https://www.facebook.com/profile.php?id=61568524318900

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