In this episode, Danan sits down with Jerry Vida, a true Amazon eCommerce strategist, brand builder, and co-founder of Peak ROAS. With over 15 years of experience in eCommerce and a track record of managing 7- and 8-figure brands, Jerry unpacks the systems, mindset, and strategic thinking that helped him generate $50M+ in Amazon sales and build an agency focused on profitable growth—not vanity metrics.

If you're an Amazon brand owner or eCom founder aiming for sustainable and scalable growth, this episode is your playbook.

🔗 Connect with Jerry Vida:

LinkedIn: https://www.linkedin.com/in/jerry-vida-255719126/

Peak ROAS: https://peakroas.ai/

⏱ Timestamps:

00:00 - Welcome to The eCom Growth Show

00:26 - Meet Jerry Vida: From Rocket Scientist to Amazon Brand Strategist

02:20 - Using Amazon as a Customer Acquisition Channel

04:10 - The Power of Inserts & Lifetime Guarantees

06:28 - Building Trust with Customers Through Bold Offers

09:00 - Quality Control & Relationships with Overseas Manufacturers

13:25 - Deal of the Day: $1.7M in 4 Days

14:30 - Jerry's Origin Story in eCommerce (Since 2008)

16:38 - How Systems Thinking Led to SOPs and Scalable Growth

20:49 - $295K in a Day: Advanced Deal Strategy

22:44 - Founding Peak ROAS: Solving Ad Management Internally

25:27 - Jerry’s AI Listing Optimization Agents

29:13 - The Profit-First Agency Guarantee

31:25 - $10M Revenue vs. $700K Profit: Why Bigger Isn’t Always Better

34:09 - The True Cost of Wasted Ad Spend

36:11 - ASIN-Level Profitability vs. Vanity Metrics

38:51 - Peak ROAS’s Data-Driven Audit Approach

41:04 - Profitability & Diminishing Return: The Engine Analogy

43:40 - Future of AI in Amazon Brand Management

45:18 - How AI Shrinks 1-Day Workflows to 15 Minutes

47:22 - AI in Visual & Copy Creative: The Mind-Blowing Potential

51:05 - The Coming Revolution of Agentic AI

54:50 - AI as a Decision-Making Assistant for eCom Sellers

59:59 - Peak ROAS in a Nutshell: Built by Sellers, for Sellers

1:02:10 - Where to Meet or Contact Jerry (Innovate NY, Accelerate Seattle)

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

In this episode, Danan Coleman sits down with Dan Kurtz—founder of Miss Pepper AI—to break down what’s actually wrong with most marketing automations.

Dan has worked with brands like Bing and Nielsen to fix broken systems and optimize workflows using better processes—not louder tech. From identity resolution to why SOPs scale better than hacks, this episode is packed with hard truths and smarter solutions for growth-stage eCommerce brands.

🔗 Guest: Dan Kurtz

LinkedIn: https://www.linkedin.com/in/kurtzdan/

Website: https://misspepper.ai/

⏱️ Timestamps:

00:00 – Intro to Dan Kurtz & AI in marketing

03:12 – Why AI should be your assistant, not your hero

06:18 – Lessons from automating too early

07:51 – Building sustainable business systems

09:52 – Using AI to empower employees

11:25 – What identity resolution really means

14:55 – Data tracking examples that drive growth

17:14 – How Miss Pepper AI supports brands

20:34 – Mass marketing to an audience of one

22:06 – Getting past gatekeepers in B2B

24:46 – Is SEO really dead?

27:12 – Danan’s approach to content and YouTube

31:18 – Why content quality beats subscriber count

35:13 – SOPs: your most underrated growth lever

39:40 – Automating CRM + email the right way

41:02 – Onboarding flows that save 15+ hours

43:09 – If you can’t measure it, you can’t scale it

44:18 – One unsexy tactic that always works

47:28 – Can Miss Pepper AI help Amazon-only sellers?

49:04 – Where to connect with Dan

#TheeComGrowthShow #MarketingAutomation #DigitalStrategy

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

The future of eCommerce isn’t about dashboards—it’s about decisions.

In this episode of #TheeComGrowthShow, Arkady Gurevich, founder of Flowin AI, shares how AI is transforming the back office for Amazon sellers—from inventory to pricing to product optimization.

Drawing on his background in military analytics, enterprise data, and running a cosmetics brand in China, Arkady helped Elevate Brands scale 12× as CTO before launching Flowin AI—an always-on platform that recommends actions, not just reports.

Whether you’re managing 10 SKUs or 10,000, this episode will change the way you think about operations in the AI era.

🔗 Connect with Arkady & Flowin AI

LinkedIn: https://www.linkedin.com/in/arkady-gurevich

Flowin AI on LinkedIn: https://www.linkedin.com/company/flowin-ai

Instagram: https://www.instagram.com/flowin.ai

Facebook: https://www.facebook.com/people/Flowinai/61565150265974/

Website: https://www.flowin.ai/

🎁 SPECIAL OFFER

Want to try Flowin AI for yourself?

Use COUPON CODE: DANAN at checkout for a special listener discount.

⏱️ Timestamps

00:00 – Intro: The future of the Amazon back office

01:45 – Arkady’s background in military data, eCom, and tech

06:30 – What sellers misunderstand about operational growth

09:55 – From Elevate Brands to Flowin AI: seeing the gap

13:20 – Why dashboards and reporting aren’t enough anymore

16:10 – How Flowin AI turns messy data into smart decisions

19:40 – "Amazon is a math problem": managing your SKU portfolio

22:35 – How to stop flying blind and build backoffice systems

25:15 – What sellers should automate vs. keep hands-on

29:45 – Building the AI brain for Amazon brand managers

32:50 – How to get started with data-driven optimization

35:30 – Final thoughts: The next era of seller tools

#AItools #eCommerceAutomation #FlowinAI

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

If you’re focused on sales alone, you’re missing the real metric that scales your brand: customers.

In this episode of #TheeComGrowthShow, Ali Babul, Chief Evangelist at Trellis, shares how brands can shift from chasing ACOS and one-off sales to building sustainable growth by understanding LTV (Lifetime Value) and CAC (Customer Acquisition Cost).

In this episode you’ll learn:

• Why LTV and CAC matter more than ACOS

• How to use your halo ASIN to drive repeat customers

• Overlooked strategies to improve LTV on Amazon

• The future of ads and audiences with Amazon Marketing Cloud

• How to shift from one-time sales to customer-based growth

🔗 Connect with Ali:

LinkedIn: https://www.linkedin.com/in/alibabul/

Instagram: https://www.instagram.com/alibabul/

YouTube: https://www.youtube.com/@gotrellis

Trellis: https://www.gotrellis.com

⏱️ Timestamps

00:00 – Intro & catching up with Ali Babul

08:47 – Who is Ali Babul & what is Trellis?

10:04 – Why brands need to understand LTV and CAC

14:14 – What is AOV & why it matters for Amazon brands

16:08 – Finding your halo ASIN to drive profitable growth

19:47 – Applying offline retail fundamentals to Amazon

21:22 – The role of advertising in Amazon growth

25:41 – Using AMC to target real customers, not just keywords

29:38 – Overlooked ways to influence LTV on Amazon

31:14 – Why brands misunderstand customer acquisition costs

33:06 – Where to start to improve LTV:CAC ratio

36:40 – Mapping your customer’s purchase journey

38:31 – How Trellis can help Amazon brands grow profitably

#eCommerceGrowth #CustomerAcquisition #Trellis

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

📺 YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Amazon revenue is a vanity metric if you’re not profitable.

In this episode of #TheeComGrowthShow, Jay Lagarde, Founder and CEO of eComEngine, breaks down why so many Amazon sellers chase top-line sales while ignoring profit—and how to fix it.

Jay has been helping Amazon sellers since 2007 with tools like SellerPulse, FeedbackFive, and RestockPro, and his mission is clear: help sellers build profit habits so they can stay financially healthy in a world of rising fees, ad volatility, and hidden costs.

If you’re an Amazon seller tired of hustling for revenue that doesn’t translate to real income, this episode will show you how to build systems that protect your margins and scale sustainably.

✨ PROMOTION:

Get 25% OFF for 2 months + a free trial on eComEngine tools!

Use coupon code: PRIME25

Start here: https://www.ecomengine.com

In this episode you’ll learn:

✅ Why chasing revenue keeps you broke

✅ Common blind spots that kill margins

✅ How to build “profit habits” into your Amazon business

✅ Tools and routines that help you stay profitable

✅ Why profit, not sales, is the metric that matters

🔗 Learn more about Jay and eComEngine: https://www.ecomengine.com

🏢 Connect with eComEngine on LinkedIn: https://www.linkedin.com/company/ecomengine-llc

👥 Connect with Jay on LinkedIn: https://www.linkedin.com/in/jlagarde

⏱️ Timestamps

00:00 – Intro: Meet Jay Lagarde of eComEngine

02:00 – The early Amazon software days & seller stories

06:00 – Why Amazon sellers are overwhelmed today

09:45 – The problem with “pilot by feel” on Amazon

12:00 – Why sellers chase revenue over profit

15:45 – The hidden costs and death by a thousand cuts

18:00 – The “profit engine” concept for each SKU

21:00 – Building a “Profit Habit” in your business

25:00 – Tools and routines that protect your profit

28:00 – How SellerPulse helps sellers focus on profit

32:00 – Preparing for fee increases and protecting margins

33:30 – Final advice: profit is a habit, not an event

#ProfitFirst #eCommerceGrowth #eComEngine

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

📺 YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

In this episode of The eCom Growth Show, Danan Coleman sits down with YouTube and Google Ads expert Brett Curry, CEO of OMG Commerce. Brett breaks down how e-Commerce brands can harness the power of YouTube to tell compelling stories, build authentic audiences, and scale faster than ever before.

From his favorite creative strategies to the mistakes most brands make when approaching video marketing, Brett shares gold-standard tactics that OMG Commerce uses to manage over $100M in ad spend annually. He also explains how to measure YouTube success, why brands misunderstand the platform, and what the future of Google search and AI means for advertisers.

Whether you're an Amazon seller, DTC brand, or digital marketer—this is a must-watch episode.

🔗 Learn more about Brett Curry and OMG Commerce:Website: https://www.omgcommerce.comLinkedIn: https://www.linkedin.com/in/thebrettcurryInstagram: https://www.instagram.com/thebrettcurryTwitter: https://twitter.com/BrettCurry

⏱️ Timestamps

0:00 - Intro: Meet Brett Curry from OMG Commerce

3:50 - Brett’s background and entrepreneurial journey

7:45 - Life as a founder and father of eight

11:40 - Why YouTube is a powerful brand-building channel

15:50 - How brands can partner through shared audiences

17:25 - Why many brands misunderstand YouTube

21:58 - YouTube vs. Meta ads: Misconceptions and challenges

28:15 - What makes a great YouTube creative?

33:05 - Social proof, objection handling & effective hooks

35:40 - Ideal ad length & performance tips

38:00 - How to measure YouTube ad success

43:15 - Google search, Gemini AI, and the future of advertising

49:50 - Final thoughts on AI & smart marketing

52:40 - Where to connect with Brett Curry & OMG Commerce

#TheeComGrowthShow #YouTubeAds #eCommerceMarketing #OMGCommerce #DTCGrowth

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

📺 YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

What’s your eCommerce business really worth and how do you increase that value before selling?

In Episode 30 of The eCom Growth Show, Danan sits down with Ian from Quiet Light to dive deep into the strategies behind valuing and exiting your eCom business the right way. With experience as a successful founder and advisor, Ian shares the same proven frameworks that have helped countless business owners exit with clarity, confidence, and maximum value.

🎯 Learn:

○ How to calculate SDE (Seller’s Discretionary Earnings)

○ What actually determines your valuation multiple

○ Why documentation and SOPs can make or break your deal

○ When to start exit planning (spoiler: now)

○ What to know about today’s M&A market

Whether you're scaling to sell or just want to run a cleaner business, this episode is packed with insight from one of the best in the space.

🔗 Learn more at https://www.quietlight.com

📩 Contact Ian directly: ian@quietlight.com

🎧 Full show archive: https://theecomgrowthshow.com

⏱️ Timestamps:

00:00 – Intro: Meet Ian from Quiet Light

01:00 – What Quiet Light does & who they help

02:30 – How e-commerce businesses are valued

04:00 – What is SDE (Seller’s Discretionary Earnings)?

06:00 – Add-backs: What counts and what doesn’t

07:45 – What determines a business’s valuation multiple

08:00 – The 4 Pillars of Business Value

09:30 – Transferability: How "owner-proof" is your business?

11:00 – How to increase the value of your business

14:30 – How long should a business be running before selling?

16:30 – When to start exit planning (and how)

18:40 – Real story: The hidden value in a duct-cleaning business

22:00 – Clean books: Why they matter beyond selling

24:00 – What the M&A market looks like right now

27:00 – Is now a good time to sell? What if you’re affected by tariffs?

28:30 – Can you sell a wholesale-only Amazon business?

29:30 – Final advice & where to learn more

#TheeComGrowthShow #eCommerceExit #QuietLight #OnlineBusinessTips #SellYourBusiness

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

📺 YouTube: https://www.youtube.com/@eComGrowthShow

In this episode of The eCom Growth Show, host Danan Coleman sits down with Alina Vlaic—Amazon seller, agency founder, and force behind AZ Rank. From launching her first private label brand to building a launch service that’s helped 6000+ Amazon products rank, Alina shares the raw, honest truth about what it takes to win on Amazon today.

💥 What happened when her first brand failed?

💡 Why most Amazon sellers launch with the wrong expectations

📈 How AZ Rank evolved from should be evolved to using micro-influencer posts

🎯 What sellers should do before launching a product

📹 Why UGC (user-generated content) is crushing traditional influencer marketing

If you're an Amazon seller, brand builder, or curious about the ever-evolving Amazon algorithm, this is a must-listen!

🔗 Connect with Alina: https://azrank.com

LinkedIn: https://www.linkedin.com/in/alina-vlaic

⏱️ Timestamps:

00:00 – Intro: Meet Alina Vlaic

01:30 – Starting on Amazon EU & launching from Romania

04:00 – The first brand failure: what went wrong with baby blankets

06:45 – Why some niches “look” profitable but aren’t

08:00 – The birth of AZ Rank from brand failure

09:45 – Why Search-Find-Buy doesn’t work anymore

11:00 – The new rules: Relevance & Randomization

13:00 – What AZ Rank does differently

15:00 – Ranking beyond Amazon: TikTok, Walmart, iHerb & more

17:30 – The power of UGC over traditional influencers

20:00 – Real talk: What buyers actually want to see

24:00 – The most underrated launch tactic for supplements

28:00 – Navigating Amazon’s grey zones without breaking the rules

31:30 – Why Alina’s approach is 100% white hat

33:40 – How to work with AZ Rank

#TheeComGrowthShow #AmazonSellerTips #AZRank #eCommerceMarketing #UGCmarketing

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow