• Ep. 54 Expanding into Latin America
    Dec 8 2025

    Thinking about expanding your eCommerce brand into Latin America?


    Mike Begg — entrepreneur, Amazon expert, and co-founder of AMZ Advisers, AMZ Courses, and GoAvance, breaks down the real roadmap to winning in Mexico, Brazil, and the rest of LATAM.


    If you’re even thinking about going into Mexico or Brazil, this episode will save you months of frustration.


    🔗 Connect With Mike Begg

    Personal:

    • Instagram: https://www.instagram.com/m1ke_begg/

    • LinkedIn: https://www.linkedin.com/in/mbegg/

    • Twitter: https://twitter.com/mike_begg


    Business:

    • AMZ Advisers: https://amzadvisers.com

    • GoAvance (LATAM expansion services): https://goavance.com

    • Mike’s site: https://mikebegg.me

    • Facebook: https://facebook.com/amzadvisers

    • Instagram: https://www.instagram.com/amzadvisers/

    • LinkedIn: https://www.linkedin.com/company/10895001

    • YouTube: https://www.youtube.com/c/amzadvisers


    ⏱️ Timestamps

    00:00 – Intro to the episode

    00:37 – Mike Begg joins the show

    00:57 – When sellers should consider expanding into LATAM

    01:25 – Mexico vs. US: red tape, compliance & complexity

    01:38 – Expected sales volume in Mexico

    02:09 – Comparing LATAM expansion to Walmart’s growth impact

    02:40 – Why NARF underperforms vs. in-market FBA

    03:11 – Conversion rates and consumer behavior in Mexico

    03:57 – Customs issues, taxes & canceled orders

    04:50 – What the eCommerce market looks like in Mexico & Brazil

    05:37 – How much localization sellers actually need

    06:23 – Amazon vs. Mercado Libre: major platform differences

    07:29 – Why seller reputation matters more on Mercado Libre

    09:25 – Customer service expectations in LATAM

    10:24 – Recommended launch strategy for Latin America

    11:17 – Using TikTok, influencers & DSP for brand discovery

    11:47 – Why DSP outperforms Campaign Manager in Mexico

    12:07 – Localization: images, Spanish, and using regional models

    13:14 – Packaging mistakes sellers make

    14:27 – The importance of market-aligned visual branding

    14:47 – PickFu & A/B testing for LATAM-specific creative

    14:48 – Biggest challenges when entering LATAM

    15:15 – Fiscal setup, legal structure & banking hurdles

    16:15 – Taxes, VAT, monthly income tax & deductions

    17:23 – Product compliance issues and timelines

    18:03 – Marketing differences and marketplace limitations

    18:44 – How to generate demand in Mexico & Brazil

    18:52 – How GoAvance helps brands expand into Latin America

    19:20 – Closing remarks


    #TheeComGrowthShow #LATAMExpansion #AmazonMexico


    KEEP IN TOUCH:

    🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

    📸 Instagram: https://www.instagram.com/ecomgrowthshow

    👥 Facebook: https://www.facebook.com/TheeComGrowthShow

    🐦 X (Twitter): https://x.com/eComGrowthShow

    YouTube: https://www.youtube.com/@eComGrowthShow


    Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

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    19 mins
  • Ep. 53 From Magazine Ads to AI, Lessons From a Career in Selling
    Dec 1 2025

    In this episode: Danan Coleman sits down with Abe Chomali, Founder of XP Strategy and longtime Amazon + DTC veteran. Abe has been selling since before Amazon existed and he joins us to share the real evolution of Commerce: from magazine ads in the 90s… to the chaos of modern marketplaces… to the rise of AI in advertising.


    Whether you’re a seasoned brand or scaling up, this episode is packed with timeless principles and tactical clarity.


    🔗 Connect With Abe Chomali

    Website: https://xpstrategy.com

    LinkedIn: https://www.linkedin.com/in/abechomali

    Instagram: https://www.instagram.com/xp.strategy

    Facebook: https://www.facebook.com/XPStrategy

    YouTube: https://www.youtube.com/@xpstrategy


    👉 Abe’s New Program:

    RightClick Advisors – Systems training for scaling brands https://rightclickadvisors.com


    ⏱️ TIMESTAMPS

    00:00 – Welcome to The eCom Growth Show

    00:39 – Abe gets personal: the “name mispronunciation bond”

    01:35 – Abe’s background: Brooklyn roots & early days in eCom

    02:18 – Why ads are only ONE part of the Amazon ecosystem

    03:20 – Amazon’s incentives & why listings matter more than sellers think

    04:44 – The problem with percentage-based ad agencies

    05:28 – How incentives cause ad accounts to burn money

    06:05 – Q1: What’s changed and what hasn’t about selling online

    07:38 – Magazine ads, long lead times & what “real business” meant in the 90s

    08:38 – Why big retail brands adapt better than small Amazon native sellers

    10:37 – Amazon changes you should expect and prepare for

    10:52 – Amazon’s fulfillment costs and why they’re still subsidized

    11:39 – Danan’s Walmart selling days (wild story)

    13:28 – Q2: The biggest mistake sellers still make with Amazon ads

    14:21 – The housekeeping problem: why most ad accounts sit untouched

    15:55 – Horror stories: lost spend, runaway ACOS & passive ad waste

    17:29 – Q3: The first thing Abe checks in every struggling ad account

    18:26 – Understanding wasted spend (and why 0% wasted is BAD)

    20:03 – Q4: What separates winners from everyone else on Amazon

    21:22 – The CEO transition: entrepreneur vs leader

    22:09 – Q5: Abe’s advice heading into 2026

    22:49 – Why every seller needs a real “rainy day fund”

    23:17 – Danan’s personal discipline framework for finances

    26:02 – The Land Rover exception 😂

    26:32 – Closing thoughts & Abe’s final message

    26:52 – Introducing RightClick Advisors

    27:37 – Wrap-up


    #TheeComGrowthShow #AmazonAds #XPStrategy


    KEEP IN TOUCH:

    🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

    📸 Instagram: https://www.instagram.com/ecomgrowthshow

    👥 Facebook: https://www.facebook.com/TheeComGrowthShow

    🐦 X (Twitter): https://x.com/eComGrowthShow

    YouTube: https://www.youtube.com/@eComGrowthShow


    Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

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    28 mins
  • Ep. 52 Why SourceReady Is the Future of Global Sourcing with Ricky Ho
    Nov 24 2025

    This episode features Ricky Ho — Founder & CEO of SourceReady, the platform widely called the “ChatGPT for product sourcing.”


    Growing up inside one of the world’s most respected garment manufacturing families, Ricky has seen both sides of global trade: the challenges buyers face, and the hidden limitations suppliers rarely admit. After building a $22M venture-backed supply-chain company by age 23 and earning a Forbes 30 Under 30 nod, Ricky is now solving the biggest sourcing problems brands face today.


    If you’ve ever struggled with suppliers, inconsistent production, quality issues, or the headache of sourcing outside China… this episode will change the way you operate.


    Plus: Ricky is giving Amazon sellers 15% off SourceReady

    Claim your discount here: https://www.sourceready.com/company/company-amazon-sellers

    Use code: AMAZONSELLER


    🔗CONNECT WITH RICKY HO & SOURCEREADY

    LinkedIn: https://www.linkedin.com/company/sourceready/

    Instagram: https://www.instagram.com/sourceready

    Facebook: https://www.facebook.com/people/SourceReady/61562078880143/

    YouTube: https://www.youtube.com/@sourceready


    🕰️ TIMESTAMPS

    00:00 – Intro: Meet Ricky Ho, CEO of SourceReady

    00:47 – Ricky’s manufacturing roots & UC Berkeley journey

    01:40 – Building and exiting a $22M supply-chain tech startup

    02:30 – Why he built SourceReady: Fixing broken sourcing workflows

    03:03 – 15% off SourceReady for Amazon sellers

    04:00 – How sourcing has changed post-pandemic

    05:10 – The reality of diversifying away from China

    06:10 – Danan’s real sourcing failures & China challenges

    07:07 – How small brands should approach sourcing

    08:45 – Trading companies vs manufacturers (what most sellers don’t know)

    10:02 – How trading companies reduce quality without you realizing

    10:34 – The biggest mistakes brands make when selecting suppliers

    11:38 – What supplier product photos don’t tell you

    12:00 – How to see a supplier’s real customers and export history

    14:36 – Where sourcing is headed in the next 5 years

    15:44 – Why 80% of Vietnam factories are foreign owned

    16:43 – The rise of multi–country-origin manufacturers

    18:25 – How SourceReady helps you benefit from global diversification

    18:48 – How to introduce yourself so suppliers actually reply

    20:43 – How top factories choose customers (and how to get in)

    21:26 – How AI is transforming sourcing & factory evaluation

    23:18 – Automating supplier conversations with AI agents

    24:13 – Why brands can now talk to 300 factories simultaneously

    25:31 – Ricky’s inspiration behind SourceReady

    26:12 – Final thoughts + 15% off SourceReady

    26:41 – Outro


    #TheeComGrowthShow #SourceReady #ProductSourcing


    KEEP IN TOUCH:

    🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

    📸 Instagram: https://www.instagram.com/ecomgrowthshow

    👥 Facebook: https://www.facebook.com/TheeComGrowthShow

    🐦 X (Twitter): https://x.com/eComGrowthShow

    YouTube: https://www.youtube.com/@eComGrowthShow


    Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

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    27 mins
  • Ep. 51 How a Health Crisis Turned Ben Leonard Into a 7-Figure Brand Founder
    Nov 17 2025

    In this episode, Danan sits down with Ben Leonard — founder of BeastGear, 7-figure brand-builder, eCommerce consultant, speaker, author, and co-founder of Peregrine Commerce and Ecom Brokers.


    This episode is packed with timeless lessons for brand builders, Amazon sellers, and DTC founders who want to scale smarter and build real defensible brands.


    🔗 Connect With Ben Leonard

    Website: https://www.benleonard.pro

    Brand Rescue Mission: https://brandrescuemission.com

    LinkedIn: https://www.linkedin.com/in/benjleonard

    Instagram: https://www.instagram.com/benleonardpro

    Facebook: https://www.facebook.com/benleonardpro

    YouTube: https://www.youtube.com/@benleonardpro


    ⏱️Timestamps:

    00:00 – Welcome to The eCom Growth Show

    00:30 – Ben Leonard joins the show

    01:21 – Funny name mix-ups & intros

    01:50 – Rapid-fire interview setup

    01:56 – How Ben accidentally got into eCommerce

    03:04 – Danan’s motorcycle accident & origin story

    05:12 – Getting healthy, injuries & fitness

    06:06 – How health challenges pushed both into entrepreneurship

    06:50 – What sets Ben’s approach apart

    08:18 – The “Amazon Goldfish Bowl” problem

    09:09 – Why most Amazon sellers lose

    09:52 – The resurgence of multi-channel diversification

    10:28 – What Amazon is doing better lately

    11:00 – TikTok Shop’s halo effect on Amazon

    11:27 – Building a synchronized brand “orchestra”

    12:11 – Creator marketing & real brand building

    13:22 – The pipeline effect of social content

    14:15 – Why indirect attribution matters

    15:26 – 7-11 touchpoints before conversion

    15:55 – Product seeding strategy

    16:42 – How Danan did creator marketing in 2013

    17:12 – The scalability struggle for small brands

    17:33 – Why founders must act like real CEOs

    18:46 – The plague of low-quality agencies

    19:39 – Picking the right agency — Ben’s criteria

    20:17 – “A rising tide raises all ships”

    20:19 – Ben’s biggest mistake: not entering the US market

    21:39 – How that choice limited his business size & exit

    22:03 – How Ben now evaluates new markets

    22:50 – His new brand (baby carrier for dads) & tariff strategy

    24:21 – Why launching in your home market can be smarter

    25:41 – Danan’s UK experience pre-Brexit

    25:48 – The wild early days of PAN-EU

    26:51 – The caveman & valley analogy

    27:38 – Why Amazon’s friction creates a competitive moat

    28:23 – Ben’s biggest lesson learned

    28:46 – The IP lawsuit that almost derailed everything

    30:23 – Amazon’s broken infringement system

    31:53 – “Cheap is expensive, expensive is cheap”

    32:23 – Insurance, IP protection & lessons

    32:53 – Ben bought BeastGear back from Thrasio

    33:03 – Where to find Ben’s newsletter & content

    34:02 – Closing remarks


    #TheeComGrowthShow #BenLeonard #BeastGear


    KEEP IN TOUCH:

    🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

    📸 Instagram: https://www.instagram.com/ecomgrowthshow

    👥 Facebook: https://www.facebook.com/TheeComGrowthShow

    🐦 X (Twitter): https://x.com/eComGrowthShow

    YouTube: https://www.youtube.com/@eComGrowthShow


    Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

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    34 mins
  • Ep. 50 From Tool Truck to $100M: How Eric Weisser Built a Top 100 Amazon Empire
    Nov 10 2025

    Welcome to a very special 50th episode of #TheeComGrowthShow recorded live from Gravity Media in Clearwater, Florida!


    Danan Coleman sits down in person with Eric Weisser, a Top 100 Amazon Seller and founder of Weisser Distributing and Marketplace Pros, to unpack how he scaled from his dad’s tool truck in South Dakota to a $100M+ eCommerce operation with 175,000 sq. ft. of warehouse space.


    Whether you’re a 7-figure seller or just getting started, this episode dives deep into inventory financing, marketplace diversification, 3PL efficiency, and automation tools that power massive growth.


    🔗 Connect with Eric Weisser

    LinkedIn: https://www.linkedin.com/in/eric-weisser

    Weisser Distributing: https://www.weisserdistributing.com

    Marketplace Pros: https://www.marketplacepros.com


    ⏱️ Timestamps

    00:00 – Special 50th episode at Gravity Media

    00:41 – Meet Eric Weisser: Top 100 Amazon Seller & 3PL founder

    01:08 – How access to product defines every eCommerce success

    03:00 – From school teacher to entrepreneur

    04:26 – Turning a family tool truck into an eCom business

    05:28 – Scaling to 100 employees and $100M in revenue

    07:06 – Growing from one truck to 175,000 sq. ft. of warehouse space

    09:52 – Cashflow, financing, and leveraging inventory as equity

    14:29 – Why good books and banker relationships matter

    15:59 – How to find and negotiate with product suppliers

    17:09 – Inside the 3PL operation: containers, forklifts & floor space

    19:28 – Tech stack: ChannelAdvisor, NetSuite & RFSmart

    21:04 – Big data and warehouse automation insights

    24:38 – FC Goods: from baseball gloves to wallets

    25:39 – Marketplace diversification: beyond Amazon

    27:10 – Advice for new eCom entrepreneurs

    29:22 – How Weisser’s 3PL helps brands like GameDay Social

    32:06 – Transparent pricing and Midwestern values

    33:58 – How to connect and work with Eric

    34:23 – Full brand management and growth partnerships

    35:11 – The upcoming “Weisser Mastermind”

    35:22 – Closing thoughts


    #WeisserDistrubiting #AmazonFBA #eCommerceGrowth


    KEEP IN TOUCH:

    🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

    📸 Instagram: https://www.instagram.com/ecomgrowthshow

    👥 Facebook: https://www.facebook.com/TheeComGrowthShow

    🐦 X (Twitter): https://x.com/eComGrowthShow

    YouTube: https://www.youtube.com/@eComGrowthShow


    Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

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    36 mins
  • Ep. 49 How to Turn Off-Amazon Spend Into Amazon Growth
    Nov 3 2025

    What if your off-Amazon marketing could fuel your Amazon growth instead of competing with it?


    In this episode, Andrew Maffettone, Founder and CEO of BlueTuskr, unpacks the powerful connection between omnichannel marketing and Amazon performance.


    If you’ve ever wondered how to grow your brand beyond Amazon without losing traction, this one’s a must-listen.


    🔗 Connect with Andrew Maffettone:

    LinkedIn: https://www.linkedin.com/in/andrewmaff

    Instagram: https://www.instagram.com/andrewmaff

    Facebook: https://www.facebook.com/AndrewMaff

    YouTube: https://www.youtube.com/@BlueTuskr


    🕒 Timestamps:

    00:00 – Intro with Danan & guest Andrew Maffettone

    00:27 – Andrew’s background & founding BlueTuskr

    00:57 – Why he built BlueTuskr differently

    02:00 – Issues with “specialist” agencies

    02:30 – Creating a fractional marketing team

    02:59 – Amazon suspensions & need to diversify

    03:44 – Why sellers must move off Amazon

    04:13 – Amazon as a customer acquisition channel

    04:42 – Using off-Amazon traffic for product launches

    05:14 – UGC & influencer marketing insights

    06:23 – When influencers aren’t needed

    06:53 – Real vs. polished content

    07:21 – How influencer trust drives sales

    07:48 – Building your UGC/influencer system

    08:15 – Vetting & managing creators

    08:41 – Taking influencers off-platform

    09:10 – Why not to pay influencers early

    09:24 – Why omnichannel is essential

    10:05 – Risks of relying on Amazon

    10:31 – Exit value: FBA-only vs. omnichannel

    10:48 – Driving Amazon growth with off-Amazon ads

    11:33 – Using Buy With Prime & custom buttons

    12:08 – Partnering for Amazon DSP

    13:15 – DSP setup & spend minimums

    13:39 – Attribution challenges with DSP

    14:08 – Measuring omnichannel ROI

    14:48 – Funnel strategy: top, mid, bottom

    15:16 – Meta ad tests boosting Amazon sales

    15:42 – Tracking brand lift across channels

    16:26 – Funnel stages explained simply

    17:31 – Lessons from 8-figure brand experience

    18:40 – True meaning of omnichannel marketing

    18:44 – How to diversify off Amazon (example)

    19:24 – TikTok & influencer starting points

    19:47 – Testing Amazon storefront conversion

    20:18 – Off-Amazon traffic back to Amazon

    20:47 – Build landing page before DTC site

    21:17 – Learn if buyers prefer Amazon or DTC

    21:44 – Grow your direct customer list

    22:07 – Real website cost & phased scaling

    22:33 – Danan’s Shopify site lessons

    24:05 – Amazon vs. Shopify conversion rates

    24:35 – Why DTC sites often fail to convert

    25:05 – Building trust outside Amazon

    25:36 – Connect with Andrew Maffettone

    26:07 – Outro & final thoughts


    #TheeComGrowthShow #BlueTuskr #eCommerceMarketing


    KEEP IN TOUCH:

    🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

    📸 Instagram: https://www.instagram.com/ecomgrowthshow

    👥 Facebook: https://www.facebook.com/TheeComGrowthShow

    🐦 X (Twitter): https://x.com/eComGrowthShow

    YouTube: https://www.youtube.com/@eComGrowthShow


    Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

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    27 mins
  • Ep. 48 How Norm Farrar Turned Personal Branding into Business Growth
    Oct 27 2025

    In this episode of The eCom Growth Show, Norm Farrar, a veteran entrepreneur & branding expert who’s helped shape the eCommerce world for decades, reveals how personal branding, community building, and authentic communication can completely transform your business.


    If you’re serious about building long-term trust and authority for your eCommerce brand, this one’s packed with wisdom from one of the industry’s most respected voices.


    👉 Watch, learn, and start building your brand community the right way.


    🔗 Connect with Norm Farrar:

    LinkedIn: https://www.linkedin.com/in/normanfarrar

    Instagram: https://www.instagram.com/normfarrar

    Facebook Group: https://www.facebook.com/groups/lunchwithnorm

    YouTube:

    ● Lunch with Norm – https://www.youtube.com/@NormanFarrar

    ● Marketing Misfits Podcast – https://www.youtube.com/@marketingmisfitspodcast


    ⏱️ Timestamps:

    00:00 - Welcome to The eCom Growth Show

    01:34 - How Norm’s beard became his personal brand

    04:17 - Building a consistent brand identity (colors, cigars, and character)

    06:50 - The origins of Lunch with Norm and the power of community

    08:52 - How the Amazon agency boom went wrong

    10:18 - The truth behind 3,600 Amazon agencies (and why 3,500 are bad)

    11:31 - How aggregators disrupted agency business models

    13:34 - Losing six clients in six months and reinventing the business

    14:59 - Lessons learned from Thrasio and adapting to change

    16:55 - Why press releases are back and more powerful than ever

    18:40 - What a press release actually is — and how it differs from PR

    20:18 - Inside Dragonfish: AI, authority, and community building

    22:16 - Building authority through Google Knowledge Panels

    24:29 - How Google connects people through Knowledge Graphs

    27:47 - How to start and grow a thriving community

    29:24 - Using newsletters, podcasts, and WhatsApp groups to engage

    30:30 - How content and PR fuel growth and organic reach

    31:17 - Using Google’s “People Also Ask” to guide your content strategy

    32:46 - Leveraging Gemini, AI, and video automation

    35:18 - How to connect with Norm Farrar and his platforms

    36:44 - Closing thoughts with Danan and Norm


    #TheeComGrowthShow #LunchWithNorm #eCommerceBranding


    KEEP IN TOUCH:

    🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

    📸 Instagram: https://www.instagram.com/ecomgrowthshow

    👥 Facebook: https://www.facebook.com/TheeComGrowthShow

    🐦 X (Twitter): https://x.com/eComGrowthShow

    YouTube: https://www.youtube.com/@eComGrowthShow


    Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

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    37 mins
  • Ep. 47 Lights, Camera, Conversions: How Video Drives eCommerce Success
    Oct 20 2025

    Amazon is evolving fast and video is now the conversion driver that separates thriving brands from the forgotten ones.


    In this episode of The eCom Growth Show, Danan Coleman sits down with Justin Willhite, Founder & CEO of CommQuest, to unpack the secrets behind creating high-impact eCommerce videos that actually sell.


    If you want to make your product videos drive more trust, clicks, and conversions, this episode is your blueprint.


    🎥 Connect with Justin Willhite & CommQuest:

    • LinkedIn: https://www.linkedin.com/in/justinwillhite/
    • Instagram: https://www.instagram.com/comm_quest/
    • Facebook: https://www.facebook.com/commquest1
    • YouTube: https://www.youtube.com/consumerquest
    • Website: https://commquest.io


    ⏱ Timestamps:

    00:00 – Introduction: From YouTuber to eCommerce video expert

    01:20 – How Justin turned content creation into a business

    04:07 – The birth of CommQuest and scaling a video production agency

    07:05 – The biggest shift in Amazon video engagement

    08:42 – Why video carousels are key to visibility on Amazon

    10:22 – Why every listing needs at least one video

    12:15 – How to unlock your video carousel with a single brand story video

    15:01 – Creating content affordably with Fiverr and ChatGPT

    17:54 – The five essential video types every Amazon brand needs

    20:12 – How testimonials and UGC content build instant trust

    23:16 – The power of unboxing videos in buyer psychology

    25:41 – The conversion impact of real, imperfect content

    28:52 – Competing with big brands through scrappy video strategy

    34:19 – How to repurpose your Amazon videos for YouTube and beyond

    36:09 – The halo effect of TikTok, Shorts, and cross-platform video

    37:17 – $50 to $3,000 video setups: how to start creating content today

    38:17 – 1080p over 4K: why storytelling beats resolution

    38:57 – Audio is king: why sound matters more than visuals

    41:06 – Final thoughts and how to connect with CommQuest


    #TheeComGrowthShow #AmazonVideoMarketing #CommQuest


    KEEP IN TOUCH:

    🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

    📸 Instagram: https://www.instagram.com/ecomgrowthshow

    👥 Facebook: https://www.facebook.com/TheeComGrowthShow

    🐦 X (Twitter): https://x.com/eComGrowthShow

    YouTube: https://www.youtube.com/@eComGrowthShow


    Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

    Show More Show Less
    43 mins