Thinking about expanding your eCommerce brand into Latin America?

Mike Begg — entrepreneur, Amazon expert, and co-founder of AMZ Advisers, AMZ Courses, and GoAvance, breaks down the real roadmap to winning in Mexico, Brazil, and the rest of LATAM.

If you’re even thinking about going into Mexico or Brazil, this episode will save you months of frustration.

🔗 Connect With Mike Begg

Personal:

• Instagram: https://www.instagram.com/m1ke_begg/

• LinkedIn: https://www.linkedin.com/in/mbegg/

• Twitter: https://twitter.com/mike_begg

Business:

• AMZ Advisers: https://amzadvisers.com

• GoAvance (LATAM expansion services): https://goavance.com

• Mike’s site: https://mikebegg.me

• Facebook: https://facebook.com/amzadvisers

• Instagram: https://www.instagram.com/amzadvisers/

• LinkedIn: https://www.linkedin.com/company/10895001

• YouTube: https://www.youtube.com/c/amzadvisers

⏱️ Timestamps

00:00 – Intro to the episode

00:37 – Mike Begg joins the show

00:57 – When sellers should consider expanding into LATAM

01:25 – Mexico vs. US: red tape, compliance & complexity

01:38 – Expected sales volume in Mexico

02:09 – Comparing LATAM expansion to Walmart’s growth impact

02:40 – Why NARF underperforms vs. in-market FBA

03:11 – Conversion rates and consumer behavior in Mexico

03:57 – Customs issues, taxes & canceled orders

04:50 – What the eCommerce market looks like in Mexico & Brazil

05:37 – How much localization sellers actually need

06:23 – Amazon vs. Mercado Libre: major platform differences

07:29 – Why seller reputation matters more on Mercado Libre

09:25 – Customer service expectations in LATAM

10:24 – Recommended launch strategy for Latin America

11:17 – Using TikTok, influencers & DSP for brand discovery

11:47 – Why DSP outperforms Campaign Manager in Mexico

12:07 – Localization: images, Spanish, and using regional models

13:14 – Packaging mistakes sellers make

14:27 – The importance of market-aligned visual branding

14:47 – PickFu & A/B testing for LATAM-specific creative

14:48 – Biggest challenges when entering LATAM

15:15 – Fiscal setup, legal structure & banking hurdles

16:15 – Taxes, VAT, monthly income tax & deductions

17:23 – Product compliance issues and timelines

18:03 – Marketing differences and marketplace limitations

18:44 – How to generate demand in Mexico & Brazil

18:52 – How GoAvance helps brands expand into Latin America

19:20 – Closing remarks

#TheeComGrowthShow #LATAMExpansion #AmazonMexico

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

In this episode: Danan Coleman sits down with Abe Chomali, Founder of XP Strategy and longtime Amazon + DTC veteran. Abe has been selling since before Amazon existed and he joins us to share the real evolution of Commerce: from magazine ads in the 90s… to the chaos of modern marketplaces… to the rise of AI in advertising.

Whether you’re a seasoned brand or scaling up, this episode is packed with timeless principles and tactical clarity.

🔗 Connect With Abe Chomali

Website: https://xpstrategy.com

LinkedIn: https://www.linkedin.com/in/abechomali

Instagram: https://www.instagram.com/xp.strategy

Facebook: https://www.facebook.com/XPStrategy

YouTube: https://www.youtube.com/@xpstrategy

👉 Abe’s New Program:

RightClick Advisors – Systems training for scaling brands https://rightclickadvisors.com

⏱️ TIMESTAMPS

00:00 – Welcome to The eCom Growth Show

00:39 – Abe gets personal: the “name mispronunciation bond”

01:35 – Abe’s background: Brooklyn roots & early days in eCom

02:18 – Why ads are only ONE part of the Amazon ecosystem

03:20 – Amazon’s incentives & why listings matter more than sellers think

04:44 – The problem with percentage-based ad agencies

05:28 – How incentives cause ad accounts to burn money

06:05 – Q1: What’s changed and what hasn’t about selling online

07:38 – Magazine ads, long lead times & what “real business” meant in the 90s

08:38 – Why big retail brands adapt better than small Amazon native sellers

10:37 – Amazon changes you should expect and prepare for

10:52 – Amazon’s fulfillment costs and why they’re still subsidized

11:39 – Danan’s Walmart selling days (wild story)

13:28 – Q2: The biggest mistake sellers still make with Amazon ads

14:21 – The housekeeping problem: why most ad accounts sit untouched

15:55 – Horror stories: lost spend, runaway ACOS & passive ad waste

17:29 – Q3: The first thing Abe checks in every struggling ad account

18:26 – Understanding wasted spend (and why 0% wasted is BAD)

20:03 – Q4: What separates winners from everyone else on Amazon

21:22 – The CEO transition: entrepreneur vs leader

22:09 – Q5: Abe’s advice heading into 2026

22:49 – Why every seller needs a real “rainy day fund”

23:17 – Danan’s personal discipline framework for finances

26:02 – The Land Rover exception 😂

26:32 – Closing thoughts & Abe’s final message

26:52 – Introducing RightClick Advisors

27:37 – Wrap-up

#TheeComGrowthShow #AmazonAds #XPStrategy

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

This episode features Ricky Ho — Founder & CEO of SourceReady, the platform widely called the “ChatGPT for product sourcing.”

Growing up inside one of the world’s most respected garment manufacturing families, Ricky has seen both sides of global trade: the challenges buyers face, and the hidden limitations suppliers rarely admit. After building a $22M venture-backed supply-chain company by age 23 and earning a Forbes 30 Under 30 nod, Ricky is now solving the biggest sourcing problems brands face today.

If you’ve ever struggled with suppliers, inconsistent production, quality issues, or the headache of sourcing outside China… this episode will change the way you operate.

Plus: Ricky is giving Amazon sellers 15% off SourceReady

Claim your discount here: https://www.sourceready.com/company/company-amazon-sellers

Use code: AMAZONSELLER

🔗CONNECT WITH RICKY HO & SOURCEREADY

LinkedIn: https://www.linkedin.com/company/sourceready/

Instagram: https://www.instagram.com/sourceready

Facebook: https://www.facebook.com/people/SourceReady/61562078880143/

YouTube: https://www.youtube.com/@sourceready

🕰️ TIMESTAMPS

00:00 – Intro: Meet Ricky Ho, CEO of SourceReady

00:47 – Ricky’s manufacturing roots & UC Berkeley journey

01:40 – Building and exiting a $22M supply-chain tech startup

02:30 – Why he built SourceReady: Fixing broken sourcing workflows

03:03 – 15% off SourceReady for Amazon sellers

04:00 – How sourcing has changed post-pandemic

05:10 – The reality of diversifying away from China

06:10 – Danan’s real sourcing failures & China challenges

07:07 – How small brands should approach sourcing

08:45 – Trading companies vs manufacturers (what most sellers don’t know)

10:02 – How trading companies reduce quality without you realizing

10:34 – The biggest mistakes brands make when selecting suppliers

11:38 – What supplier product photos don’t tell you

12:00 – How to see a supplier’s real customers and export history

14:36 – Where sourcing is headed in the next 5 years

15:44 – Why 80% of Vietnam factories are foreign owned

16:43 – The rise of multi–country-origin manufacturers

18:25 – How SourceReady helps you benefit from global diversification

18:48 – How to introduce yourself so suppliers actually reply

20:43 – How top factories choose customers (and how to get in)

21:26 – How AI is transforming sourcing & factory evaluation

23:18 – Automating supplier conversations with AI agents

24:13 – Why brands can now talk to 300 factories simultaneously

25:31 – Ricky’s inspiration behind SourceReady

26:12 – Final thoughts + 15% off SourceReady

26:41 – Outro

#TheeComGrowthShow #SourceReady #ProductSourcing

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.