In this episode, Danan sits down with Jerry Vida, a true Amazon eCommerce strategist, brand builder, and co-founder of Peak ROAS. With over 15 years of experience in eCommerce and a track record of managing 7- and 8-figure brands, Jerry unpacks the systems, mindset, and strategic thinking that helped him generate $50M+ in Amazon sales and build an agency focused on profitable growth—not vanity metrics.

If you're an Amazon brand owner or eCom founder aiming for sustainable and scalable growth, this episode is your playbook.

🔗 Connect with Jerry Vida:

LinkedIn: https://www.linkedin.com/in/jerry-vida-255719126/

Peak ROAS: https://peakroas.ai/

⏱ Timestamps:

00:00 - Welcome to The eCom Growth Show

00:26 - Meet Jerry Vida: From Rocket Scientist to Amazon Brand Strategist

02:20 - Using Amazon as a Customer Acquisition Channel

04:10 - The Power of Inserts & Lifetime Guarantees

06:28 - Building Trust with Customers Through Bold Offers

09:00 - Quality Control & Relationships with Overseas Manufacturers

13:25 - Deal of the Day: $1.7M in 4 Days

14:30 - Jerry's Origin Story in eCommerce (Since 2008)

16:38 - How Systems Thinking Led to SOPs and Scalable Growth

20:49 - $295K in a Day: Advanced Deal Strategy

22:44 - Founding Peak ROAS: Solving Ad Management Internally

25:27 - Jerry’s AI Listing Optimization Agents

29:13 - The Profit-First Agency Guarantee

31:25 - $10M Revenue vs. $700K Profit: Why Bigger Isn’t Always Better

34:09 - The True Cost of Wasted Ad Spend

36:11 - ASIN-Level Profitability vs. Vanity Metrics

38:51 - Peak ROAS’s Data-Driven Audit Approach

41:04 - Profitability & Diminishing Return: The Engine Analogy

43:40 - Future of AI in Amazon Brand Management

45:18 - How AI Shrinks 1-Day Workflows to 15 Minutes

47:22 - AI in Visual & Copy Creative: The Mind-Blowing Potential

51:05 - The Coming Revolution of Agentic AI

54:50 - AI as a Decision-Making Assistant for eCom Sellers

59:59 - Peak ROAS in a Nutshell: Built by Sellers, for Sellers

1:02:10 - Where to Meet or Contact Jerry (Innovate NY, Accelerate Seattle)

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

In this episode, Danan Coleman sits down with Dan Kurtz—founder of Miss Pepper AI—to break down what’s actually wrong with most marketing automations.

Dan has worked with brands like Bing and Nielsen to fix broken systems and optimize workflows using better processes—not louder tech. From identity resolution to why SOPs scale better than hacks, this episode is packed with hard truths and smarter solutions for growth-stage eCommerce brands.

🔗 Guest: Dan Kurtz

LinkedIn: https://www.linkedin.com/in/kurtzdan/

Website: https://misspepper.ai/

⏱️ Timestamps:

00:00 – Intro to Dan Kurtz & AI in marketing

03:12 – Why AI should be your assistant, not your hero

06:18 – Lessons from automating too early

07:51 – Building sustainable business systems

09:52 – Using AI to empower employees

11:25 – What identity resolution really means

14:55 – Data tracking examples that drive growth

17:14 – How Miss Pepper AI supports brands

20:34 – Mass marketing to an audience of one

22:06 – Getting past gatekeepers in B2B

24:46 – Is SEO really dead?

27:12 – Danan’s approach to content and YouTube

31:18 – Why content quality beats subscriber count

35:13 – SOPs: your most underrated growth lever

39:40 – Automating CRM + email the right way

41:02 – Onboarding flows that save 15+ hours

43:09 – If you can’t measure it, you can’t scale it

44:18 – One unsexy tactic that always works

47:28 – Can Miss Pepper AI help Amazon-only sellers?

49:04 – Where to connect with Dan

#TheeComGrowthShow #MarketingAutomation #DigitalStrategy

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

The future of eCommerce isn’t about dashboards—it’s about decisions.

In this episode of #TheeComGrowthShow, Arkady Gurevich, founder of Flowin AI, shares how AI is transforming the back office for Amazon sellers—from inventory to pricing to product optimization.

Drawing on his background in military analytics, enterprise data, and running a cosmetics brand in China, Arkady helped Elevate Brands scale 12× as CTO before launching Flowin AI—an always-on platform that recommends actions, not just reports.

Whether you’re managing 10 SKUs or 10,000, this episode will change the way you think about operations in the AI era.

🔗 Connect with Arkady & Flowin AI

LinkedIn: https://www.linkedin.com/in/arkady-gurevich

Flowin AI on LinkedIn: https://www.linkedin.com/company/flowin-ai

Instagram: https://www.instagram.com/flowin.ai

Facebook: https://www.facebook.com/people/Flowinai/61565150265974/

Website: https://www.flowin.ai/

🎁 SPECIAL OFFER

Want to try Flowin AI for yourself?

Use COUPON CODE: DANAN at checkout for a special listener discount.

⏱️ Timestamps

00:00 – Intro: The future of the Amazon back office

01:45 – Arkady’s background in military data, eCom, and tech

06:30 – What sellers misunderstand about operational growth

09:55 – From Elevate Brands to Flowin AI: seeing the gap

13:20 – Why dashboards and reporting aren’t enough anymore

16:10 – How Flowin AI turns messy data into smart decisions

19:40 – "Amazon is a math problem": managing your SKU portfolio

22:35 – How to stop flying blind and build backoffice systems

25:15 – What sellers should automate vs. keep hands-on

29:45 – Building the AI brain for Amazon brand managers

32:50 – How to get started with data-driven optimization

35:30 – Final thoughts: The next era of seller tools

#AItools #eCommerceAutomation #FlowinAI

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.