Ep. 61 Why Smart eCommerce Brands still Manufacture in China with Lyden Smithers
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About this listen
Is moving your manufacturing out of China actually smart… or just reactive?
In this episode of The eCom Growth Show, Danan Coleman sits down with global sourcing expert Lyden Smithers, who oversees more than $100M in annual eCommerce sales, to break down why China continues to dominate global manufacturing, even in the face of tariffs and “China Plus One” strategies.
From negotiating better payment terms to navigating Canton Fair like a pro, Lyden reveals what separates transactional buyers from long-term supplier partners, and why most sellers are approaching factories the wrong way.
If you're sourcing products for Amazon, Shopify, or TikTok Shop, this conversation could dramatically improve your margins, leverage, and supply chain stability.
In this episode, we cover:
○ Why extended payment terms are about leverage, not just cash flow
○ The #1 negotiation mistake sellers make with factories
○ Why face-to-face meetings in China unlock better pricing & exclusivity
○ The truth about moving manufacturing to Vietnam, Mexico, and beyond
○ What most sellers misunderstand about tariffs
○ How to use Canton Fair as a strategic advantage
○ Why pre-shipment inspections are non-negotiable
○ How to turn your supplier into a true business partner
Lyden also shares insights from his China Magic Trip, where he takes eCommerce founders directly to Canton Fair to build high-level supplier relationships the right way.
🎁 Exclusive Listener Bonus
Mention The eCom Growth Show when booking a call at ChinaMagicTrip.com and receive $500 off your ticket!
🔗 Connect with Lyden Smithers:
Website: https://www.lydensmithers.com
China Magic Trip: https://www.chinamagictrip.com
LinkedIn: https://www.linkedin.com/in/lyden-smithers
Instagram: https://www.instagram.com/lydensmithers
Facebook: https://www.facebook.com/talktolyden
YouTube: https://www.youtube.com/@LydenSmithers
TikTok: https://www.tiktok.com/@lydensmithers1
⏰ Timestamps:
00:00 – Introduction & Lyden’s $100M eCommerce background
03:05 – Why you need a sourcing plan before Canton Fair
05:00 – Extended payment terms: Why they matter even if you have cash
07:40 – The costly mistake of skipping inspections
08:40 – The biggest negotiation mistake sellers make
12:05 – Why face-to-face meetings in China change everything
17:25 – Canton Fair vs Alibaba suppliers
18:30 – Should you move manufacturing out of China?
20:45 – The reality of “China Plus One” factories
23:30 – China’s infrastructure advantage
24:45 – The ultimate leverage strategy with manufacturers
26:40 – China Magic Trip + $500 listener offer
#TheeComGrowthShow #GlobalSourcing #CantonFair
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
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YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.