Launching a supplement or cosmetic brand sounds simple—until manufacturing, compliance, inventory risk, and marketing costs hit all at once.

In this episode of The eCom Growth Show, host Danan Coleman sits down with Lorand Fabian, Founder & CEO of IngredientSage, to break down what actually determines success in private label supplements and cosmetics.

With over 20 years of hands-on manufacturing experience, Lorand shares what most founders get wrong, why U.S.-based GMP manufacturing is becoming a competitive advantage, and how to launch products without getting buried in overhead or regulatory landmines.

This episode is essential for:

• Amazon sellers entering supplements or beauty

• Founders considering private label vs custom formulations

• Brands struggling with inventory, compliance, or scaling

• Anyone tired of vague manufacturer promises

If you’re serious about building a compliant, scalable product—this conversation will save you years of mistakes.

🔗 Connect With Lorand Fabian (IngredientSage)

Website: https://ingredientsage.com

Business inquiries: info@ingredientsage.com

🔗 Follow IngredientSage & Lorand Fabian:

LinkedIn (Lorand): https://www.linkedin.com/in/lorand-fabian/

LinkedIn (Company): https://www.linkedin.com/company/ingredientsage

Instagram: https://www.instagram.com/ingredientsage/

TikTok: https://www.tiktok.com/@ingredientsage

YouTube: https://www.youtube.com/@ingredientsage

X (Twitter): https://www.x.com/Ingredientsage

Facebook: https://www.facebook.com/ingredientsage

Threads: https://www.threads.com/@ingredientsage

Pinterest: https://www.pinterest.com/ingredientsage

Rumble: https://www.rumble.com/user/IngredientSage

Tumblr: https://www.tumblr.com/blog/ingredientsage

Bluesky: https://bsky.app/profile/ingredientsage.com

Clapper: https://www.clapperapp.com/@ingredientsage

Lemon8: https://v.lemon8-app.com/s/OgjeekyjTF

⏱️ Timestamps

00:00 – Welcome to The eCom Growth Show

00:32 – Lorand Fabian’s 20+ year journey in supplements & cosmetics

02:12 – Why U.S.-based manufacturing is becoming a competitive advantage

04:12 – The real risks of overseas supplement manufacturing

07:18 – The #1 mistake that kills supplement brands in year one

08:47 – Why PPC alone won’t save a new brand

09:55 – How to tell if a manufacturer actually knows their stuff

11:28 – Multi-channel marketing most founders ignore

12:44 – Inventory mistakes that destroy momentum

14:19 – Why you shouldn’t expect profits in year one

15:19 – Custom formula vs existing formulations (what to choose)

16:49 – Stability testing, PET testing, and why R&D takes time

18:24 – Why gummies are one of the riskiest supplement formats

21:51 – How to stand out when competitors sell the same product

22:34 – Influencers, branding, and pre-selling products

23:03 – Where to find Lorand & IngredientSage

25:15 – Final thoughts & closing

#TheeComGrowthShow #PrivateLabelSupplements #SupplementManufacturing

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.