In this episode, Jules White explores how aligned your website really is with your real-world business — and why that alignment matters more than you think.

Jules walks you through how to spot when your site is out of sync with the brand experience you’ve worked hard to build — and what you can do to bring it back into alignment. From tone of voice to user experience and content clarity, she shares actionable ways to ensure your website genuinely reflects who you are and the value you offer.

Key Takeaways:

• Visual Consistency Across Touchpoints: Discover why your branding, colours, and vibe should match across your website, social media, and Google Business Profile.
• Your Words Matter More Than You Think: Learn why great design won’t convert without clear, human-centred copy that feels like how you speak in real life.
• Tone of Voice That Builds Trust: Jules explains how using conversational, accessible language can boost engagement — and even help with AI search visibility.
• Better User Experience: Explore how to make your website feel as welcoming and intuitive as walking into your salon, shop, or Zoom room.
• Content That Connects: Make sure your most important offers are easy to find — and written in a way your ideal clients actually understand.
• Clear Customer Journeys: Find out how calls-to-action, internal links, and trust-building elements like testimonials can guide visitors to take the next step with confidence.

If your site’s feeling a bit out of step with your business, this episode will help you spot the gaps and start fixing them — no shame, just progress.

Resources mentioned in this episode:

• Episode 70 – Simple SEO Fixes to Get More Local Clients SEO AUDIT with Jo Bolton
• Free Beginner’s QuickStart Guide to SEO
• Book a free discovery call

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In this episode, Jules White shares three bite-sized website tasks that are perfect for those low-energy days when you still want to make meaningful progress.

With a lingering cold and a chaotic launch week behind her, Jules keeps things gentle and practical—ideal for anyone feeling under the weather or overwhelmed. These small website tweaks are designed to help you build momentum without draining your energy.

Key Takeaways:

• Review Your Homepage Headline: Learn how a simple tweak to your homepage heading can improve clarity and instantly help visitors understand what you offer and who it’s for.
• Simplify Your Navigation Bar: Jules explains how to reduce overwhelm by streamlining your menu, removing unnecessary links, and creating a clearer path to your key pages.
• Update One Page: Discover the power of reading through a single page—like your about, services or contact page—and fixing anything out of date or unclear.

If your energy is low but you'd still like to feel productive, this episode is a must-listen.

Resources mentioned in this episode:

• Join The Website Growth Club – Get bite-sized monthly lessons to improve your website traffic and conversions, without the tech overwhelm.

Free Beginner's QuickStart Guide to SEO
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In this episode, Jules explores the rapidly changing world of search—why showing up in Google is still crucial, but how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how people discover and recommend businesses.

Jules explains how AI chatbots are fast becoming powerful “referral engines,” capable of recommending your business even to people who never directly visit your website. She shares why building visibility in both Google and Bing is now essential, and offers practical steps you can take to maximise your chances of being recommended in AI-driven searches.

Key Takeaways:

• Google’s Still Queen (For Now): Despite the buzz about AI, over 90% of global searches still happen on Google—about 4.9 billion users. AI search is growing, but Google remains the go-to for trusted answers and major decisions.
• The AI Shift: Tools like ChatGPT, Gemini, and Perplexity are changing the way people search, pulling recommendations from Bing, their own training data, and the wider web.
• Get Recommended by AI:
  • Ensure your website is indexed and optimised in both Google and Bing (using Bing Webmaster Tools).
  • Focus on quality, human-written content that offers unique insights, clear answers, and real expertise.
  • Widen your digital footprint with mentions on industry blogs, podcasts, forums, news sites, and guest articles.
  • Positive sentiment and third-party mentions matter more than ever.
• Don’t Ditch Classic SEO: Being number one in Google won’t guarantee an AI recommendation, and SEO is far from dead. Classic SEO remains the foundation for all search—AI and traditional alike.
• Action Steps:
  • Check your Bing indexing and fix errors.
  • Add unique stats, stories, and direct answers to your website content.
  • Get featured in more places online and make your expertise clear everywhere you’re mentioned.
  • Test how ChatGPT or Perplexity recommends your business in your field.

If you’d like help with your AI visibility, want to share what ChatGPT says about your business, or have any questions about getting recommended online, text the show or email Jules. She’d love to hear your biggest challenge with showing up in AI or Google search.

Don’t forget: Try searching for your business or offer in ChatGPT and see what comes up—use it as a clue for your next improvement!

If you enjoyed this episode, make sure to subscribe for more practical advice on SEO, digital visibility, and building trust online.

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In this episode, Jules White conducts a live conversion rate optimisation (CRO) website audit for Serena and Nim from Serene Baby, a baby massage and yoga business based in Bedford.

Together, they explore ways to improve the user experience, especially for busy parents booking via mobile. From streamlining navigation and homepage messaging to enhancing call-to-actions and utilising social proof more effectively, this episode is packed with practical, bite-sized website tweaks that can make a big difference.

Key Takeaways:

• Homepage Hero Section Tweaks: Why simplifying your headline, making buttons bigger, and focusing on a single call-to-action can significantly improve conversions.
• Navigation Clarity: Learn how to reduce clutter in your website menu to help visitors find what they need, faster.
• Mobile Matters: Discover why mobile-first design is critical, especially when your audience is made up of busy mums.
• The Power of Testimonials: How to use short, skimmable reviews near booking buttons to boost trust and action.
• Keeping Your Website Current: Simple updates like copyright dates and removing outdated policies can positively impact credibility and SEO.
• Gifting Online Courses: Ideas to make your gift vouchers and online baby massage course more compelling and conversion-friendly.

Resources mentioned in this episode:

• Episode 016: Boost Your Conversions - The Top 3 Website Mistakes and How to Fix Them
• Episode 073: Choosing the Right Website Platform: Why I Love FEA Create
• Serene Baby Website – Explore their baby massage, baby yoga, and in-person classes in Bedford

Looking to improve your own website’s conversion rate? Don’t forget to download the Free Beginner’s QuickStart Guide to SEO, and subscribe to The Website Success Show for more bite-sized website and SEO tips.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White shares practical local SEO tips tailored for ecommerce businesses who want more local customers to discover—and buy from—their online shops.

Whether you offer local delivery, pop-up stalls, or click-and-collect, this episode walks through how to improve your visibility in local search results, even without a physical shopfront. Jules explains how local SEO works, why it’s easier (and often more powerful) than broader national SEO, and how to take advantage of features like Google Business Profiles, website content, and location-specific backlinks.

Key Takeaways:

• How to use a Google Business Profile (even without a shop): Why it's one of the easiest and most effective ways to appear in local search and how to optimise it with product photos, updates, and reviews.
• Adding local signals to your website: Tips on using local keywords in product descriptions, reviews, blog posts, and even image alt text.
• The power of category pages for SEO: Why these often-overlooked pages can help you rank for valuable local and product-related searches.
• Getting local backlinks and collaborations: How links from directories, events, and nearby businesses can boost your authority in your area.
• Structuring your content for search engines: From schema markup to creating location-based pages, Jules explains how to help Google understand what you sell—and where.

If you want to increase traffic and sales through your existing website, this episode is full of actionable strategies to help you grow your local presence.

Resources mentioned in this episode:

• 🎧 Episode 023: Quick Website Traffic Wins with Local SEO
• 🔍 Free Beginner's QuickStart Guide to SEO
• 📦 Join The Website Growth Club – Simple, bite-sized SEO and website tweaks to help you get more traffic and conversions

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White explores the subtle yet powerful ways your website could be blocking your sales without you even realising. Whether you’re a local business or selling online, your website should be a powerful sales tool—not a static brochure.

Jules shares how small tweaks to your site’s messaging, structure, and speed can dramatically improve your conversions and ease the pressure on social media. She also talks about how your website can help solve business problems like admin and customer service, so you can spend more time doing the work you love.

Key Takeaways:

• Website as a Sales Tool: Why your website should guide visitors toward taking the next step—not leave them confused or bouncing.
• Small Tweaks, Big Impact: Strategic changes to your homepage, call-to-actions, or mobile layout can make a huge difference.
• Page Priorities: Where to start when improving your site (hint: focus on pages closest to the sale).
• Mobile Matters: Why mobile responsiveness, fast loading times and clear layouts are essential for local visibility and user experience.
• Rethinking Social Media Reliance: Why your own website content matters more than endless social media posts.

Related Episodes Mentioned:

• Episode 13 – SEO Basics - Your Essential Guide to Getting Found On Google
• Episode 28 –Exploring Social Media Minimalism: Building a Business Without the Scroll
• Episode 29 – Solving Business Problems With A Website & SEO Strategy: Is Your Website Pulling Its Weight?
• Episode 48 - Essential Elements of a High-Converting Homepage

Resources Mentioned in This Episode:

• Try Google PageSpeed Insights to check how fast your website loads on mobile and desktop
• Use TinyPNG to compress large image files before uploading to your site

🎉 Join The Website Growth Club – Now Open for Founding Members!
Ready to stop guessing what your site needs and start seeing real results? Join The Website Growth Club to get access to bite-sized lessons, monthly website training, expert guidance, and a supportive community—all designed to help you turn your website into your best sales tool.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White takes Jennie Moore from The Grange through a live SEO website audit to uncover why her beautiful website isn’t bringing in leads—and what simple fixes could make all the difference.

Jennie shares her desire to attract bigger brands for bookings, and Jules helps her identify practical steps to improve visibility and make better use of the content she already has. From building strategic case study pages to using the right keywords and understanding the power of Google Search Console, this episode is packed with takeaways for anyone wanting their website to actually work for them.

Key Takeaways:

• Why case study pages can help you attract the right clients and improve SEO
• The difference between Google Analytics and Google Search Console (and why you need both)
• How to optimise your homepage and events page with headings, keywords, and calls to action
• Small tweaks that help Google understand what your site is about and who it's for
• Why updating your site regularly (even small changes) supports your rankings

Resources mentioned in this episode:

👉 Beginner's QuickStart Guide to SEO
👉 Google Analytics & Search Console Mini-Course

Find Out more about The Grange

Don’t forget to subscribe to the podcast for more practical website and SEO tips that actually work.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White shares what happens when your website actually works—and why so many women are quietly struggling with websites that aren’t supporting their business growth.

This episode was inspired by a showcase Jules delivered for the Rise Together programme at Cranfield, where she reflected on how website challenges often go deeper than just tech—they’re tied to confidence, freedom, and feeling like you belong in your space.

Jules explores why so much website and SEO advice feels either too simplistic, too complicated, or simply not designed for women running real-life businesses—especially those doing it all themselves. She offers a grounded, sustainable alternative that focuses on building a website that reflects your values, works for your business, and gives you more freedom (not more pressure).

Key Takeaways:

• Why your website might not be working—even if it looks fine
• The real reasons so much website advice feels confusing and overwhelming
• What a website should actually be doing to support your business
• How small, strategic tweaks can help you build trust and guide visitors
• A sustainable, values-led approach to SEO and website growth
• The power of clear messaging, confident content, and creating a site that feels like you

If you’re ready to stop relying solely on social media or chasing visibility through paid ads, and instead build a website that gently and consistently supports your business—this episode will help you see what’s possible.

Resources mentioned in this episode:

👉 Learn more about becoming a founding member of The Website Growth Club – a supportive membership with bite-sized lessons and a clear Website Success Pathway

👉 Need focused support? Book a Power Hour for practical, personalised advice you can act on straight away
👉 Looking for deeper strategy? Explore VIP Intensives for a full review of your website, SEO, or customer journey

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!