• The Value of VARs: Strengthening Sales through Channel Partnerships

  • Apr 29 2024
  • Length: 30 mins
  • Podcast
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The Value of VARs: Strengthening Sales through Channel Partnerships

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  • Summary

  • Welcome to Episode 20 of Altar of the Demo Gods, where hosts Keith Wilson and John Morton dive into the world of channel partnerships and the role of Value-Added Resellers (VARs) in sales engineering. This episode explores the importance of building and maintaining strong relationships with channel partners and how they can impact your sales strategy.

    Key Highlights:

    • Understanding the different types of channel partners and their roles.
    • Strategies for identifying and selecting the right channel partners.
    • The importance of education and training in building successful channel partnerships.
    • Real-world experiences and tips for managing channel partner relationships.
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