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The Tribe Membership Show

The Tribe Membership Show

By: Funk Roberts
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 Welcome to The Tribe Membership Show—your weekly blueprint for mastering membership growth, retention, engagement, and revenue! Hosted by Funk Roberts, co-creator of the Tribe Method, co-author of the Amazon best-selling book The 27 Tribe Secrets, and the man behind the multi-million-dollar Over 40 Alpha Brotherhood—a thriving membership with over 10,000 members and a 90% retention rate. Funk combines proven psychological strategies that tap into the human psyche with real-world experience to help you build memberships that aren’t just successful—they’re transformational. He’s also a keynote speaker, membership coach, former professional athlete, loving husband, dad, and yes—a proud poppa to two amazing cats. Each week, you’ll get expert insights, actionable strategies, and real-world stories to help you build thriving memberships and turn customers into loyal, lifelong tribe members. Whether you're looking to launch, grow, or optimize your membership site, you'll find actionable tips and proven methods that you can apply immediately. It’s time to stop chasing short-term wins and start building long-term success. This is where tribes are built, loyalty is forged, and transformation happens. Let’s dive in!Copyright 2025 Funk Roberts Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 18 - The Messaging Mistake That’s Killing Your Membership Growth with Rick Tielemans

    Episode 18 - The Messaging Mistake That’s Killing Your Membership Growth with Rick Tielemans
    Jul 10 2025
    If you’ve been grinding on social, sending emails, perfecting your landing pages—and still not seeing your membership grow—this episode is your wake-up call. The problem likely isn’t your offer… it’s your messaging. I brought in Rick Tielemans, co-creator of Tribe Secrets and my go-to messaging ninja, to break down the psychology of why people don’t buy—and how to flip that. If you want members who pay and stay, this one’s a masterclass. Inside this episode, we dive into:
    • Why most membership pages fail before visitors even read the offer
    • How to create messaging that stops the scroll and builds instant buy-in
    • The three elements every tribe-building offer MUST have
    • How your personal origin story can 10X your conversions

    Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj Timestamps:
    • 00:58 The Importance of Messaging in Membership Growth
    • 01:44 Meet Rick Tielemans: The Messaging Master
    • 02:36 Rick's Journey into Digital Marketing
    • 03:37 The Power of Copywriting in Community Building
    • 05:04 Crafting a Unique and Authentic Message
    • 08:03 The Three Key Elements of a Successful Offer
    • 13:07 Overcoming Common Messaging Mistakes
    • 14:30 Empowering Women in the Workplace: A Case Study
    • 22:39 The Framework for Effective Messaging
    • 24:52 Introducing Cult Creators: Making Your Brand Marketable
    • 27:51 The Importance of Sharing Your Story
    • 29:33 Understanding the Hero's Journey
    • 29:43 Crafting a Shared Identity
    • 36:19 Targeting Your Audience
    • 46:39 Building a Tribe Offer
    • 53:00 Final Thoughts and Resources

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    54 mins
  • Episode 17 – Lurkers into Lifetime Members with Mike Tielemans

    Episode 17 – Lurkers into Lifetime Members with Mike Tielemans
    Jun 12 2025
    We’ve all got lurkers in our memberships—the ones who pay but stay silent, never post, never engage, and eventually cancel. In this episode, I sat down with one of the most brilliant minds in membership retention, Mike Tielemans, co-creator of the Tribe Method and co-author of 27 Tribe Secrets. He helped me build the Over 40 Alpha Brotherhood into a retention machine—and today, we’re sharing how YOU can do the same. From crafting emotional onramps to designing rituals that turn customers into tribe members for life, this one’s a masterclass. Inside this episode, we dive into:
    • How to convert silent lurkers into loyal, engaged tribe members
    • Why most memberships fail at onboarding—and how to fix it with MRR
    • The psychological triggers that drive retention and long-term engagement
    • How to use rituals, rewards, and messaging to build a thriving community

    Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/captivate-podcast/episode-17-lurkers-into-lifetime-members-with-mike-tielemans/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj Timestamps:
    • 00:00 Introduction to The Tribe Membership Show
    • 00:55 Meet Mike Tielemans: Co-Creator of the Tribe Method
    • 01:58 Mike's Origin Story: From High School to Digital Marketing
    • 03:46 The Journey to Building Successful Memberships
    • 07:07 The Importance of Indoctrination in Building a Tribe
    • 10:23 Creating a Strong Community Identity
    • 14:16 The Power of Rewards and Milestones
    • 28:47 The Role of Gamification in Member Engagement
    • 32:16 Exclusive Rewards and Status
    • 33:01 The Power of Gamification
    • 34:02 Launching a Sleep Challenge
    • 35:22 The Importance of Rituals
    • 38:19 Creating Community Engagement
    • 48:47 Reigniting Lurkers with Challenges
    • 53:59 The Role of AI in Fitness Communities
    • 01:00:38 Building a Lasting Tribe
    Show More Show Less
    1 hr and 2 mins
  • Episode 16: Why Milestones Beat Gamification (Even If Everyone Else Swears By It)

    Episode 16: Why Milestones Beat Gamification (Even If Everyone Else Swears By It)
    May 29 2025
    If you’re using badges, points, or leaderboards to engage members, you’re missing out on real transformation. Gamification doesn’t cut it. You need MILESTONES—meaningful markers that drive identity, belonging, and progress. In this episode, I’m sharing my 7-step milestone system that creates lasting engagement and motivates members to stick around. This system isn’t just about boosting retention—it’s about building a tribe that thrives. Inside this episode, we dive into:
    • Why chasing badges and points kills long-term motivation
    • How milestones build identity and deep belonging in your community
    • The exact 7 steps to design a milestone system that drives retention and results
    • Why physical rewards and rituals beat digital dopamine hits every time

    Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/captivate-podcast/episode-16-why-milestones-beat-gamification-even-if-everyone-else-swears-by-it/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj Timestamps:
    • 00:00 Introduction to Gamification and Milestones
    • 00:55 The Power of Milestones Over Gamification
    • 01:31 Welcome to the Tribe Membership Show
    • 02:50 Secret Number 15: Milestones
    • 03:08 Why Gamification Falls Short
    • 07:42 The Importance of Identity in Milestones
    • 17:37 Building Belonging and Transformation
    • 19:05 Implementing the Milestone System
    • 30:58 Real-World Examples and Success Stories
    • 40:53 Client Success Story: Implementing Milestones
    • 41:39 The Power of Community and Testimonials
    • 41:58 Systematizing Milestones for Success
    • 44:06 The Impact of Visual Milestones
    • 45:13 Creating a Culture of Achievement
    • 51:45 The Seven-Step System for Milestones
    • 52:41 Mapping the Transformation Journey
    • 57:23 Breaking Down the Journey into Stages
    • 59:09 Naming and Ritualizing Milestones
    • 01:03:34 Adding Visuals and Public Celebrations
    • 01:09:00 The Importance of Earned Milestones
    • 01:15:09 Conclusion and Call to Action

    Resources & Links:
    • Want help implementing milestones in your membership? Apply for Tribe Membership Coaching - https://course.tribemethod.com/book-call

    • 🧠 Grab the Tribe Secrets Book – Your guide to building lifelong members - http://www.tribesecretsbook.com/book

    • 🎥 Watch this episode on YouTube - https://www.youtube.com/@TribeMembershipShow

    Remember, you’re not running a video game—you’re building belonging. Milestones are your secret weapon to creating members who don’t just show up—they commit, transform, and stick for the long haul. It’s time to go deeper than badges. Let’s build something that lasts.
    Show More Show Less
    1 hr and 18 mins

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