Episode 18 - The Messaging Mistake That’s Killing Your Membership Growth with Rick Tielemans cover art

Episode 18 - The Messaging Mistake That’s Killing Your Membership Growth with Rick Tielemans

Episode 18 - The Messaging Mistake That’s Killing Your Membership Growth with Rick Tielemans

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 If you’ve been grinding on social, sending emails, perfecting your landing pages—and still not seeing your membership grow—this episode is your wake-up call. The problem likely isn’t your offer… it’s your messaging. I brought in Rick Tielemans, co-creator of Tribe Secrets and my go-to messaging ninja, to break down the psychology of why people don’t buy—and how to flip that. If you want members who pay and stay, this one’s a masterclass. Inside this episode, we dive into:
  • Why most membership pages fail before visitors even read the offer
  • How to create messaging that stops the scroll and builds instant buy-in
  • The three elements every tribe-building offer MUST have
  • How your personal origin story can 10X your conversions

Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj Timestamps:
  • 00:58 The Importance of Messaging in Membership Growth
  • 01:44 Meet Rick Tielemans: The Messaging Master
  • 02:36 Rick's Journey into Digital Marketing
  • 03:37 The Power of Copywriting in Community Building
  • 05:04 Crafting a Unique and Authentic Message
  • 08:03 The Three Key Elements of a Successful Offer
  • 13:07 Overcoming Common Messaging Mistakes
  • 14:30 Empowering Women in the Workplace: A Case Study
  • 22:39 The Framework for Effective Messaging
  • 24:52 Introducing Cult Creators: Making Your Brand Marketable
  • 27:51 The Importance of Sharing Your Story
  • 29:33 Understanding the Hero's Journey
  • 29:43 Crafting a Shared Identity
  • 36:19 Targeting Your Audience
  • 46:39 Building a Tribe Offer
  • 53:00 Final Thoughts and Resources

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