Episode description:

Are you throwing money at ads without seeing results? Then you're in the right place because in today’s episode, I'm going to talk about paid advertising for coaches, and I'm sharing exactly what you need to have in place before running a single ad!

The first thing you need to know is it's not about spending more—it's about spending smart. I've watched too many entrepreneurs dump thousands into Facebook and Instagram ads before their foundations were solid. That's why I'm walking you through the essential elements you need first: message clarity, offer validation, and a funnel that actually converts organically. I'll explain why your organic strategy matters so much, what metrics actually deserve your attention, and realistic timelines for seeing results (hint: it's not overnight). I'm also sharing the common pitfalls I see coaches make with their ad strategy and how you can avoid them.

Ready to amplify what's already working instead of throwing good money after bad systems? Let's tune in!

Topics covered on Paid Advertising:

• The most important thing you need to know about paid advertising to get faster results.
• How you should approach metrics, and what numbers actually matter.
• What a realistic budget and timeline looks like for testing your ad campaigns.
• Why outsourcing your ads too early might cost you more than money.
• How organic marketing plays into your paid advertising strategy.

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• Therapist to Coach Accelerator program

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Quote:

“ Ads are an amplifier. They're not a miracle worker.” - Carly Hill

Ever been told to start with a $97 course and work your way up to a high-ticket coaching program? I'm calling BS on that advice! Because the truth is starting with low-ticket offers is the long way, the hard way, and often the broke way.

Let’s break down the math: with a $47 ebook, you need 200+ sales to hit $10K a month. With a $5,000 program? Just 8 clients. That's it. I know what you're thinking – "Who's gonna pay that much for my program?" I've helped countless exhausted therapists escape the burnout cycle by flipping this model on its head.

In today's episode, I'll walk you through exactly why low-ticket is actually a scale strategy (for later), while high-ticket is for NOW money. I'll show you how to create an irresistible high ticket offer that solves one big problem for one specific person better than anyone else. You'll learn my proven process for getting paid to create your coaching program instead of spending months building something nobody buys. So if you're tired of trading dollars for hours and ready to build real freedom, this episode is for you!

Topics covered in High-Ticket Coaching Program:

• Why you should create a high-ticket coaching program first instead of a low-ticket offer.
• The difference between a course, a program, and a hybrid coaching model.
• How you can sell a high-ticket coaching program before creating it and get paid to build your signature offer.
• The real reason people invest in high-ticket programs.

Resources from this episode:

• Grab your free copy of The Therapreneur Book: A Therapist's Guide to 3x Your Therapy Income - just cover shipping!
• Check out the Therapist to Coach Accelerator, a go-to training program for licensed therapists ready to confidently step into coaching.

This episode is sponsored by Berries — an AI-powered scribe tool designed for mental health pros. It’s HIPAA-compliant, private, and makes writing notes so much easier. Just record your sessions (with consent!),and Berries creates accurate, compliant notes for you—so you can stay present with clients and reclaim your time.

🎉 Try it at heyberries.com with code CARLY50 for $50 off your first month.

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https://thethrivingtherapreneurpodcast.com/reviews

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Related episodes:

• Simplify Your Coaching Business with the Power of One [Ep 42]

Quote:

“Low ticket offer is great for extra cash, but high ticket offer is for real cash.” - Carly Hill